Surveying Utah’s Consumers

Uptake?

There are two general assumptions about why individuals have or do not have broadband internet Availability

Cost

Why cost would impact uptake

Broadband internet may be priced at a level above the resources of some consumers.

Individuals may value broadband speed internet at less than the market price.

Why availability would impact uptake

Physical Availability Whether or not consumers live in areas without access

to broadband

Information Availability Whether or not consumers know that broadband is an

option

So why a survey?

One way to test these assumptions is to ask individuals about their decision.

Questions focus on choice and why the consumer made those choices.

Provides some real data about the preferences of consumers that can evaluate the assumptions.

Survey

Phone survey conducted from 10/4/-10/10.

900 respondents (477 in non-MSA counties, 433 in MSA counties).

Survey Design created a rural oversample.

Rural oversampling done to prevent the Wasatch Front from dominating the data.

The Rural Oversample

Wanted respondents from across the state so the sampling procedure was designed to ensure that at least 100 respondents from Six Utah regions were collected.

Sample allows form rural urban comparison as well as regional comparisons across the state.

In Home Broadband

62%

38%

Broadband Internet in Home

No Broadband Internet in home

Why No Home Broadband?

33.03% 30.28%

4.59% 0.91% 11.92%

19.27%

Other Broadband Access

51.17%

31.76% 21.70%

2.90%

34.70%

9.11% 5.29%

Do You Access Highspeed Internet at:

Willingness to Pay for Broadband Speed Internet

0-25 Dollars 26-50 Dollars 51-75 Dollars 75-100Dollars

38.11%

53.41%

5.69% 3.06%

Frequency of Internet Access

66%

14%

5%

5% 3%

3% 4%

Several times a day

Once a day

3-5 days a week

1-2 days a week

Every few weeks

Less than once a month

No Access

Service Used for Home Internet Access 4%

44%

22%

12%

5%

5% 4% 4%

Dial-Up

DSL

Cable Modem

Commercial

Fiber Optic

Other

Cell Phone

Satellite

Quality of High Speed Internet Since Connection

Improved Stayed the Same Gotten Worse

48.46% 42.10%

9.45%

In Home Broadband

91%

9%

Broadband Internet in home

No Broadband Internet in home

Why No Home Broadband?

34.21% 36.84%

5.26% 0.00%

10.50% 13.16%

Other Broadband Access

64.67%

40.18% 22.86%

3.46%

44.11%

15.47% 18.70%

Do You Access Highspeed Internet at:

Willingness to Pay for Broadband Speed Internet

0-25 Dollars 26-50 Dollars 51-75 Dollars 75-100Dollars

56.83%

39.07%

2.46% 1.64%

Frequency of Internet Access

3% 2% 2%

4%

5%

13%

71%

do not access

less than once a month

every few weeks

1-2 days a week

3-5 days a week

about once a day

several times a day

Service Used for Home Internet Access

3%

31%

32%

6%

5%

5%

13%

5% Dial Up Service

DSL Service

Cable Modem Service

Fiber Optic Service

Cell Phone Service

Satellite Service

Commercial WirelessInternet

Quality of High Speed Internet Since Connection

Improved Stayed the Same Gotten Worse

52.42%

38.46%

9.11%

In Home Broadband

84%

16%

Broadband Internet in home

No Broadband Internet in home

Why No Home Broadband?

32.39% 26.76%

4.23% 1.40%

12.68% 22.54%

Other Broadband Access

53.88%

35.64% 20.55%

2.73%

35.01%

8.81% 6.29%

Do You Access Highspeed Internet at:

Willingness to Pay for Broadband Speed Internet

0-25 Dollars 26-50 Dollars 51-75 Dollars 75-100Dollars

16.60%

65.54%

13.23% 4.62%

Frequency of Internet Access

61% 15%

6%

6%

3% 4%

5%

Several times a day

Once a day

3-5 days a week

1-2 days a week

Every few weeks

Less than once a month

No Access

Service Used for Home Internet Access

4%

56% 13%

4%

4%

3% 12%

4%

Dial-Up

DSL

Cable Modem

Fiber Optic

Cell Phone

Satellite

Commercial Wireless

Other

Quality of High Speed Internet Since Connection

Improved Stayed the Same Gotten Worse

44.74% 45.55%

9.70%