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Finishing Strong
Your Year End Campaign
Empowering the human spirit of charity.
Today
Fundraising FrameworksYear End FundraisingSocial FundraisingQ & ATools To HelpQ & A@wearechimp / @bradyjosephson
FundraisingFRAMEWORKS AND THEORY
Obstacles To Giving Removal Strategies
Diffusion of ResponsibilityFutilityParochialismIdentifiable VictimFairnessMoney
Put In PublicTangibilityImpact StoriesIndividual StoriesSocial Pledge or Fundraise
Maximize Donor Happiness
THINGS THAT MAKE DONORS HAPPY:● Giving. Period.● Knowing how their gift is making a
difference● Making smaller donations more
frequently● Feeling like they are directly
contributing to helping one person● Being recognized
Make A Solid, Simple, Strategic & Standout Case
WHY CARE?● About the cause and issue
WHY YOU?● Instead of a pair of shoes or jacket or that other organization
WHY NOW?● As opposed to next week, month or year
Year End FundraisingWHY IT MATTERS
Roughly 18% - 30% of all giving occurs in December.
10% of giving is done in the last 3 days of the year.
Year End Fundraising Basics
● Tell a great story● You still have to ask● Simple messaging● Integrated fundraising is better than single
channel● Send at least one email in the last three days of
the year● Smooth donation experience (online, offline &
mobile)● January through November is what makes
December● Quick follow up and meaningful thanks
Social FundraisingCROWDFUNDING + PEER TO PEER
New school is actually the oldest of schools.
Crowdfunding A Project
Make it tangibleMake it goal orientedMake it social Make it incentivized
Crowdfunding A Project
Make it tangible● What are you hoping to raise, by when,
to impact who and how?● What does my donation do for who and
how?● Use visuals (videos and pictures)
Crowdfunding A Project
Make it goal oriented● Start with insiders to build momentum● As progress is made invite others● Closer to goal is better for those
furthest from your organization
Crowdfunding A Project
Make it social● Enable sharing post donation,
comments, interactions, etc.● Tag and thank people online● Use a hashtag to help monitor
Crowdfunding A Project
Make it incentivized● Match donations● Offer perks, rewards or experiences● Recognize, thank in public
Imagine...
Empowering Peer Fundraising
Give them a storyGive them focusGive them a toolGive them incentiveGive them thanks
Empowering Peer Fundraising
Give them a story● They can be inspired by● They can easily communicate
themselves● They can share with others
Empowering Peer Fundraising
Give them focus● In terms of time (30 days) ● In terms of goal ($500 - $100)● In terms of activity (one clear example)
Empowering Peer Fundraising
Give them a tool● That is best for them● That is best for their donors● That has low risk for you
Empowering Peer Fundraising
Give them incentive● Through matching funds● Through competition● Through rewards, perks & experiences
Empowering Peer Fundraising
Give them thanks● In public ways● In different & special ways● In personal ways
Think Of...
Add Matching Incentive
MATCHING INCREASES:● Sense of urgency● Feeling of impact● Overall accomplishment
Add Matching Incentive
3 POTENTIAL SOURCES FOR MATCHING FUNDS:1. Local/small businesses
2. Loyal donors
3. Financial types
In Summary
In Summary
● Make your supporters the hero of the story
● Do something for year end - even if it’s just the basics
● Remove the obstacles standing in the way of people giving and maximize supporter happiness with tangibility, social factors and incentives
Questions & Answers
Tools To HelpCHIMP AND PEER GIVING
To date, Chimp has raised over $31 million. Over 3530 Canadian charities have benefited.
Campaigns
VIRTUALLY UNLIMITED OPTIONS
Campaigns can be by anyone for any cause.Any person, group, or organization can run a campaign for any
charity or charities of their choice.
Time to Fundraise
Getting Social
Toolbar
Control Panel
Matching
The DetailsChimp is the most cost effective online donations platform!
● Fees: 1% Chimp + 2% Credit Card Processing● Lower Admin Costs● Fundraise● Connect with Donors
Getting Started
Sign up: Chimp Charity Account
● Functionalities and Benefits:o Donations Dashboardo Thanking Donorso General Donate Buttono Disbursement Reportso Electronic Funds Transfer
CROWDFUNDING, PEER FUNDRAISING AND STORYTELLING PAGES ON ONE SITE - YOURS
PEER GIVING FEATURESDesignResponsive site designEditable themesCustom domain nameFlexible content pagesCustom CSSCustom HTML/JS areasHome page bannersNavigation
Data and IntegrationDetailed reportsGoogle AnalyticsKISS MetricsFacebookCSV reports
AdministrationAutomated tax receiptsDonor trackingAutomated system emailsHosting serviceMultiple admin levels US donations managementMultiple bank accounts
Projects & fundraisersProject-based donationsUnlimited fundraising pagesUnlimited project pagesPage-specific blogsBlog updates via emailSocial media integration
Donor managementEasy donation flowInstant tax receiptsReceipt managementRecurring donationsFully secure and compliantOnline donations trackerProcess offline donations
Support24-hour response timeReal people to talk toHow-to guides and videosCharity & fundraising knowledgeIT & strategy expertise
Questions & Answers
You change the world.
We make it easier.
