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Harnessing the digital talents of youth to drive small business growth online
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The Current Situation
US Economy = Exclusionary with Persistent Racial Economic Gaps
2Long Term Instability
22%black
17%Latino
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Youth
The Problem
Small Businesses
½ of 23 mil
Seeking employment Close within 5 years
Disconnected from work & school
5.8 mil
Minority-owned
5.8 milAvg Gross
Sales $179K
14 mil
The Need
Economic trajectory of youth & small biz owners in under-
resourced communities needs to be reinvented.
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A marketplace that matches the digital skills of youth with the marketing needs of local small businesses.
The Solution
Value Proposition
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● Affordable online marketing
● One-stop shop
find and convert new
customers online
● Fresh digital skills of youth
● Digitally competitive
● Income
● Build portfolios
higher-wage, higher-skill,
higher-mobility careers
● Transferrable skills
● Exposure to multiple
industries
Youth Small Businesses
BOTH: Power to positively impact communities
Partners
How it Works
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• Biz goals• Youth expertise• Geography
Matching Strategy
4-week training
1st year coaching
Mentorship
Partners
Sign up
Additional services
Implement marketing
Youth Small Businesses
Customer Acquisition Plan
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Scripted
Youth Partnerships Small Business Partnerships
Online marketing
Impact
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Youth successfully participate in the job market.
Small businesses are economically resilient.
Communities are more stable.
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To Date
Pilot 10 paying businesses7 employed youth5 partnerships
Prototype40 interested businesses
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“Now I can see what works, what doesn’t work...and create a better future for the business.” - De'Von, SMB Client
“For a small business owner, they give a tremendous amount of help.” - Todd, SMB Client
“I want to help small businesses in the Bronx because they don't get noticed as much as in Manhattan.” - Shamiek, Youth
“Definitely the skills you learn here are things you should keep for the rest of your life.” - Narciso, Youth
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Projected Growth - Youth
1st YR = Coached 2nd YR = Mentored
0 200 400 600 800 1000 1200 1400 1600 1800
Projected Growth - Small Business Clients
13Lower Priced, Novice Higher Priced, Experienced
0 1000 2000 3000 4000 5000 6000 7000
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Competitive Landscape
Youth Dev Orgs Digital Agencies
Service Marketplaces
PartnershipOpportunities
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Key Metrics
1st Year
$12/hr 20/hr/wk
Youth
19/coach
2nd Year
$15/hr 20/hr/wk
Youth
$550/mo 16/hr/mo
Small Businesses
$350/mo 20/hr/mo
Small Businesses
76/coach
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Leadership Team
Founder & CEO
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Cecilia Foxworthy
MBASocial Entrepreneurship
MSGlobal Education
BSApparel Design
Advisory Board
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Louis CohenSenior Vice President for Search, Affiliate Marketing & Lead Generation
Sinohe TerreroVice President of Finance
Thomas S. LyonsLawrence N. Field Family Chair in Entrepreneurship and Professor of Management
Youth Marketers
Brandon Onadi Shamiek Dilenia
RoneilSherelleNarciso
