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This project aims to engage more of the general population in ethical living and other activities and behaviours which are beneficial to society. It shall do this by approaching the non-profit field from a new angle - encouraging engagement by offering incentives. This project is pioneered by Phase One, a non-profit start-up. If you're interested in hearing more about the project, or have skills/expertise which you think may be of use, contact Emmet - [email protected] .
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Community
Action
Index
Recognising and rewarding responsible living, instead of
ignoring it
There are so many problems that
demand our attention today….
End Poverty!
Go renewable!
Sign this petition!
Donate those
organs!
Recycle!
Buy Fair
Trade!
… that sometimes it can get a bit
overwhelming
And people don’t engage at all
Give!Help us out!
Look at me!
Donate! Help!
So, how can you best promote positive action in
an era of over-information?
Those organisations and campaigns which
have proven most successful are those
that have made positive action possible from the
comfort of your own home
Online petitions
But this is not a universal solution; some
activities by definition involve extra effort
And so a different approach is
required for these activities
Let’s try to offer the people an incentive to engage in positive action and ethical living
Introducing ….
The Community Action Index
The Community Action Index (CAI) is the Premier League of ethical living
It is a system of ranking communities according to how socially responsible the lives of its inhabitants are
It seeks to reinvent the way people relate to social responsibility
Position
County Score
1 Donegal 0.86
2 Cork 0.82
3 Carlow 0.79
4 Galway 0.78
5 Kilkenny 0.78
A single figure between 0 and 1, emerging as a composite of numerous variables, will be used to rank the counties
The 26 counties of the Republic will all be ranked
Like any good competition, there will be a
***********Prize************
for the winner!
HOW WILL IT BE CALCULATED?
7 variables
Ethical Consumerism Blood
Donations
Organ Donors
Recycling
Electricity Consumption
Voluntary Work
Charitable Donations
Collectively the 7 indicators cover the fields of:
Health Charity
Economy Environment
Each variable is weighted equally to provide the most comprehensive picture possible
WHAT
EFFECT WILL
THIS HAVE?
Generate public awareness & debate over social responsibility and the specific indicators
Strengthen weakening community ties
Data source for researchers
Performance evaluation for service providers
But the main effect?
To encourage ordinary people to adopt more ethical lifestyles and contribute more
to their communities
How?
A financial one
A social one
By creating a double incentive:
Financial Incentive
• A fund will be created, sourced from a combination of crowdfunding, philanthropic donors, CSR programmes and a social impact
bond with the government
This will operate as a prize fund, being invested into the highest ranking communities on the CAI
A financial, tangible incentive is a
thing
But that power increases massively once you factor in
some behavioural science
Which brings us to incentive #2 …
Social Incentive
The CAI will further encourage engagement by introducing a social and fun element into social responsibility which has been missing up until now
A more gamified experience will tap into innate characteristics of everyday people….
COMPETITIVENESS
Closing the Feedback Loop
Individual/group
Performs Good Deed
Positive, external
effect
Individual /group
Performs good deed
Positive, external
effect
Effect recorded
and compared
Without CAI
With CAI
The traditional approach to civic participation, the
‘just do it because it’s the right thing’ approach, is
outdated, ill-equipped to deal with the information
overload era, and does not take advantage of the
tools at our disposal
The approach suggested here…
…of introducing a double
incentive for ethical activities…
…encourages and increases engagement…
Without taking away from the intrinsic motivation of doing
good for good’s sake
And besides…
It’s time to start recognising and rewardingethical living…
…and to stop ignoring it.
Thank you
For more information on the Community Action Index, contact Emmet at:
E-mail: [email protected]
Phone: 0863112873
Images
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4. topnews.ae
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8. wikipedia.org
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10. gbmaq.org
11. mycharity.ie
12. topnews.in
13. fox.com
14. dailymail.co.uk
15. dailymail.co.uk
16. irelandpersonalins
olvency.ie
17. theanjananetwork.
net
18. belfasttelegraph.c
o.uk
19. wikipedia.org
20. paulhodgkinson
.mycouncillor.
org.uk
21. getupanddoso
mething.org
22. blogs.redcross.
org.uk
