www.mcrb.org.mm

အမွတ္ ၁၅၊ ရွမ္းရိပ္သာလမ္း

(ဆာကူရာ ေဆးရုံအနီး)

စမ္းေခ်ာင္းၿမိ ႔ဳနယ္၊ ရန္ကုန္ၿမိဳ႕

ဖုန္း / ဖက္(စ္) ၀၁ ၅၁၀၀၆၉

Vicky Bowman Director, Myanmar Centre for Responsible Business (MCRB)

Integrate domestic, international tourism into the national economic policy, and develop linkages between tourism and other economic sectors to maximize benefits. Further strengthen cooperation mechanisms within the public sector and with the various tourism sector stakeholders (private sector, local communities and civil society).

1st of 9 aims (pg. 8): Tourism is a national priority sector

Integrated Tourism Planning: land use, zoning, building control and resource planning.

High Priority

Focal point: Ministry of Hotels and Tourism

Advisory role: ministry of National planning and

development, State/Regional Governments, Myanmar

Investment commission

Liaising role: Ministry of culture, Ministry of

Environmental Conservation and Forestry, ministry of

Agriculture and irrigation, Ministry of commerce,

ministry of finance and Revenue, ministry of

immigration and Population, Ministry of

Construction, Ministry of Foreign Affairs, Union

Attorney General’s office, Myanmar Tourism

Federation

The importance of land was recognised in

The Myanmar Government’s Policy on Community Involvement in Tourism (2013)

Objective 3: Developing Safeguards, Systems and Procedures to Strengthen Community Planning and Management in Tourism

Action Pointc ) Apply and implement policies and guidelines to strengthen social, environmental and cultural safeguards, including safeguards for tourism development on communal land that is acceptable to local people (see Appendix 3).

The Community Involvement in Tourism Policy 2013

• The importance of land was recognised in the Myanmar Tourism Master Plan 2013-2020

• Closely tied to destination planning and management

Strategic Program 3: Strengthen Safeguards and Procedures for Destination

Planning and Management (pg. ii) design and implement innovative,

integrated, and participatory approaches to destination planning;

strengthen tourism-related social and environmental safeguards;

improve zoning practices and controls in tourism destinations;

develop tourism and climate change adaptation strategies;

promote innovative and green technologies; and

strengthen community involvement in tourism.

Destination management plans have been created or are being created by donor organisations in collaboration with MOHT in key destinations:◦ Bagan – JICA◦ Inlay –MIID◦ Kayah State - ITC/CBI ◦ Mandalay region (including Amarapura, Mingun etc) – MoU to

be signed with La Sapienza However there is a mixed record on:◦ government ownership◦ stakeholder engagement/participatory planning◦ implementation

There are no Destination Management Organisations (DMOs) resulting in:◦ minimal coordination between the Destination Management

efforts ◦ efforts not nationally driven or managed.

Destination Planning and Management: Update since 2013

Key Objective 3.3: Improve Zoning In Tourism Destinations pg. 48 Master Plan

All tourism infrastructure projects will seek to avoid and minimize negative impacts

on the physical environment and respect the cultural landscape. The planning

process will include mapping and zoning of sites and destinations to ensure the

protection of key habitats and natural and cultural assets. Zoning regulations will

allocate land for infrastructure and commercial activities, including hotel

construction. Participatory processes will underpin this approach and ensure

developments are aligned with the Responsible Tourism Policy, and comply with EIA

and SIA standards and safeguards. Activities include a status review of hotel zones.

Capacity building programs for destination managers are central to the success of

zoning and to enhance stakeholder understanding of planning concepts and

processes.

Destination planning and management includes the question of ‘zoning……’

Key Objective 3.3: Improve Zoning in Tourism Destinations pg. 48

Activity 3.3.1 Review the status of hotel zone development (e.g., Mandalay,

Bagan, and Inle): review progress and issues with hotel zone development

within context of Myanmar’s responsible tourism policy; develop a planning

framework that harmonizes hotel zone planning with national objectives to

protect natural and cultural heritage and promote the well-being of local

residents.

Today’s workshop is intended to contribute to this debate

Key Objective 3.3: Improve Zoning in Tourism Destinations pg. 48

Activity 3.3.2 Prepare zoning plans for key tourist destinations: using

participatory processes prepare base maps for the destinations and

determine areas with important cultural and natural attributes in need of

special protected status; determine suitable land for development of

infrastructure and commercial activities; prepare rules and regulations for

each zone; review and approve the zoning plans; develop and disseminate

information and educational materials about the zones.

‘Zoning’ is not the same as creating a ‘Zone’

Zoning describes the control by authority of the use of land, and of the buildings thereon. Areas of land are divided by appropriate authorities into zones within which various uses are permitted.

Zoning is necessary, including for protection of cultural heritage

Tourism to a Destination…….?

• “Denoting a place that people will make a special trip to visit.”(Oxford Dictionary)

• “Noting an attraction or event that people are willing to travel a longdistance to get to, either because it is very good or distinctive orbecause it is located in a popular and interesting place.”(Dictionary.com)

• “A place to which one is journeying or to which something is sent aplace worthy of travel or an extended visit - often usedattributively” (Merriam-Webster Dictionary)

….or Tourism to a Zone?

• “a region, area, or section characterized by some distinctive feature orquality” (Dictionary.com)

• “an area subject to a particular political, military, or governmentfunction, use, or jurisdiction.” (Dictionary.com)

• “A section of an area or territory established for a specific purpose, as asection of a city restricted to a particular type of building, enterprise, oractivity” (FreeDictionary.com)

• “An area or stretch of land having a particular characteristic, purpose, oruse, or subject to particular restrictions” (Oxford Dictionary)

• An area that is different from other areas in a particular way; one of thesections in a city or town that is used for a particular purpose.”(Merriam-Webster Dictionary)

or

Where do you want to spend your holiday?