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UPAR Products & Expectations SFC Debbi Newton

UPAR 09 Products & Expectations

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Page 1: UPAR 09 Products & Expectations

UPAR Products & ExpectationsUPAR Products & Expectations

SFC Debbi Newton

Page 2: UPAR 09 Products & Expectations

UPAR Forms UPAR Forms

Media Query

Hometown News Release

Request forCoverage

PressRelease/

MediaAdvisoryAdditional

DutyAppointment

Page 3: UPAR 09 Products & Expectations

Additional Duty AppointmentAdditional Duty Appointment

Page 4: UPAR 09 Products & Expectations

Hometown News Release FormHometown News Release Form

Page 5: UPAR 09 Products & Expectations

Request for CoverageRequest for Coverage

Page 6: UPAR 09 Products & Expectations

Press Release/Media AdvisoryPress Release/Media Advisory

Page 7: UPAR 09 Products & Expectations

Media QueryMedia Query

Page 8: UPAR 09 Products & Expectations

Media Query LogMedia Query Log

Page 9: UPAR 09 Products & Expectations

External Media OpportunitiesExternal Media Opportunities

•Interesting Training Opportunities•Open Houses•Changes of Command•Freedom Salutes•Send-Offs•Homecomings•Operation ELF•Breakfast with the Easter Bunny•New Equipment•Groundbreakings/Ribbon Cuttings•VIP Visits•Combined Training

Page 10: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

•Promotions•School Graduations•Retirements•Awards•Change of Command•Others

Page 11: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

Page 12: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

Page 13: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

Page 14: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

Page 15: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

Page 16: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

Page 17: UPAR 09 Products & Expectations

Press Release TemplatesPress Release Templates

Page 18: UPAR 09 Products & Expectations

CTNG Social Media PolicyCTNG Social Media Policy

Page 19: UPAR 09 Products & Expectations

Checklist for Establishing Official Social Media Pages

Checklist for Establishing Official Social Media Pages

Page 20: UPAR 09 Products & Expectations

CTNG Social Media Admin Information Form

CTNG Social Media Admin Information Form

Page 21: UPAR 09 Products & Expectations

Our Expectations of You Our Expectations of You •Use the Hometown News Release FormUse the Hometown News Release Form•Take Photos of Training and Send them in with CutlineTake Photos of Training and Send them in with Cutline•Write ArticlesWrite Articles•Use the Templates ProvidedUse the Templates Provided•Use the PA Support Request FormUse the PA Support Request Form•Contact Use Anytime with Ideas, QuestionsContact Use Anytime with Ideas, Questions•Never Release ANY Information or Product Directly to the Never Release ANY Information or Product Directly to the MediaMedia•Notify Us of Any Change of Email AddressNotify Us of Any Change of Email Address•Notify SFC Newton if You Transfer Units or Leave the Notify SFC Newton if You Transfer Units or Leave the GuardGuard•Notify PA Office/PAD of training eventsNotify PA Office/PAD of training events

•Become best friends with yourBecome best friends with yourUnit Readiness & Training NCOs Unit Readiness & Training NCOs

Page 22: UPAR 09 Products & Expectations

What You Can Expect From UsWhat You Can Expect From Us

•Availability via Email or Phone•Bi-Monthly Newsletter – FrontPage•Weekly Writing Tips•Recognition of Outstanding Work•Provide Resources/Equipment as Needed and if Available•Editing & Feedback•Assignments of Missions When Possible•On-Site Assistance When Needed

Page 23: UPAR 09 Products & Expectations

QUESTIONS?QUESTIONS?