Vermont Connected - Marketing Vermont

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Vermont is known as a place to go to experience an outdoor paradise, but what can towns, business groups, and others do to create an image of Vermont that moves beyond its idyllic landscapes? Through online ads, great press, and other important efforts, this workshop explained how Vermont can be shown as a place not only to visit, but also to live and work in.

Text of Vermont Connected - Marketing Vermont

  • 1. Marketing VermontAs a place to live, work & enjoy

2. Vermont Visitor 3. Winter Images TestedThe images tested are reflective of the work done in representing rational, emotional and cultural elements. 4. Most Relevant Winter ImagesMost Relevant to VT2ndMost Relevant to VT1008266636156241860Scale = relative degree of relevanceDoes not include Vacation Provider data 5. Summer Images TestedLike the winter images, the summer images tested are a mix of landscapes, personal interactions and activities. 6. Most Relevant Summer ImagesMost Relevant to VT2ndMost Relevant to VTScale = relative degree of relevanceDoes not include Vacation Provider data10091646053494646400 7. Attribute Importance MA 8. Attribute Importance NYC10071706863515040373128251510Scale = relative degree of importance 9. Attribute Importance CAN10098908886776259585756421590Scale = relative degree of importance 10. Southern VT 11. Thank youSteven Cook@Steve_CookSteve.cook@state.vt.us