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Bish Bash Bosh & Co
How Do You Deliver
Economically, Self-Reliant
Communities AND Grow Brand
Value?
THE ‘GIRL EFFECT’
250 MILLION ADOLESCENT GIRLS
LIVE IN POVERTYTHEY ARE THE MOST
POWERFUL FORCE FOR CHANGE ON THE PLANET
WHERE IT STARTED
THERE’S NO SUBJECT CALLED ‘HOW TO MAKE
MONEY’
Invisible Curriculum
Shared Value
•“Shared value: Creating economic value in a way that also creates value for society by addressing its needs and challenges.”
•“Businesses acting as businesses, not as charitable donors, are the most powerful force for addressing the pressing issues we face”
•“Learning how to create shared value is our best chance to legitimize business again”
•- M. Porter & M. Kramer
THE ‘GIRL EFFECT’
HOW DOES THE ‘GIRL EFFECT’ ADDRESS POVERTY?
• In India, adolescent pregnancy results in nearly $10 billion in lost potential income per year.
• In Uganda, 85 per cent of girls leave school early, resulting in $10 billion in lost potential earnings.
• By delaying child marriage and early birth for one million girls in Bangladesh, the country could potentially add $69 billion to the national income over these girls' lifetimes.
• It's an investment we cannot afford to overlook.
THE DOWNWARD SPIRAL
Governments are in the Business of incentivising and entrenching the behaviours of Poverty E.g.. through social grants
CREATING AN UPWARD
SPIRAL
The Freedom Project incentivises behaviour which lifts people out of poverty and opens the road to prosperity
STOPLIGHT
A participatory self-evaluation
tool to measure poverty
VISUAL SURVEY PLATFORM
DATA GATHERING
DIMENSION Health & Environment
POVERTY INDICATOR 7. Potable Drinking Water
DEFINITION Water safe enough to be consumed by humans or used with low risk of immediate/long term harm
LEVEL 1 Constant access to water through tap located in/near home
LEVEL 2 Access to water within 100m. Supply not constant. No access to tap
LEVEL 3 Drinking water not available within 100m of home
DATA GATHERING
DIMENSION Health & Environment
POVERTY INDICATOR 6. Personal Identification
DEFINITION Identity card issued by state, used for legal purposes as person’s identity for almost any purpose
LEVEL 1 Individual has valid South African Identity Card
LEVEL 2 Individual has Identity Card that has expired or is being processed
LEVEL 3 Individual doesn’t have and Identity Card
DATA GATHERING
DIMENSION Income & Earnings
POVERTY INDICATOR 3. Credit
DEFINITION Family has access to formal production credit whose interest rate is not usury and meets market conditions
LEVEL 1 At least one family member has access to formal production credit that meets market conditions
LEVEL 2 At least one member of family has access to informal credit with usury interest rate
LEVEL 3 Family has no access to any type of credit
EXAMPLE OF FAMILY POVERTY
STOPLIGHT
Aspirational
Mini-Goals
FAMILIA: GONZALEZ PEREZ Comité: OñondivemiC.I. Madre de Familia: 6.666.666 Asesora: Lidia GomezTotal miembros: 6 Oficina: Curuguaty
1. Ingresos superiores a la línea de pobreza.
2. Empleo estable (actividad económica estable)
3. Crédito 7. Agua potable
8. Puesto de salud cercano
9. Alimentación nutritiva
4. Ahorros 5. Más de una fuente de ingresos
6. Cédula de identidad
10. Higiene Personal y salud sexual
11. Oculista y Dentista
12. Vacunación
13. Disposición de Basura
14. Suelo degradado
15. Seguros (salud y sepelio)
16. Vivienda (techos, puertas y ventanas) segura
17. Letrinas sanitarias y cloaca
18. Electricidad 28. Sabe leer y escribir en Español
29. Hijos escolarizados hasta el 9° Grado
30. Conocimientos y destrezas para generar ingresos
19. Heladera 20. Dormitorios separados
21. Cocina elevada y vent ilada
31. Capacidad para planificar y presupuestar
32. Comunicación y capital social
33. Útiles Escolares & Libros
22. Sillas, mesas, cubiertos y Confort básico
23. Caminos de acceso de todo tiempo
24. Medios de Transporte regulares
34. Acceso a Información (Radio & TV)
35. Entretenimiento & esparcimiento
36. Valora las tradiciones culturales y patrimonio histórico25. Puesto
Policial & Seguridad Física
26. Teléfono o Celular
27. Vestimenta apropiada
37. Respeta otras culturas
38. Derechos humanos para la gente vulnerable
39. Forma parte de un grupo de autoayuda
40. Capacidad de incidir en Sector Publico
41. Capacidad para resolver Problemas y Conflictos
43. Conciencia de identidad y autoestima
44. Conciencia de sus necesidades: mapa de vida
45. Conciencia moral y de valores importantes
42. Inscripto en Registro Electoral y Vota en Elecciones
46. Espectro emocional emotivo
47. Autoexpresión estítica, belleza y arte
48. Conciencia psicosexual
49. Capacidad de adaptación y de innovación
50. Autonomía y capacidad para tomar decisiones
Org
aniz
ació
n y
Part
icip
ació
n
Inte
rior
idad
y M
otiv
ació
n
Viv
iend
a e
Infr
aest
ruct
ura
Ingr
esos
y E
mpl
eo
Salu
d y
Med
io A
mbi
ente
Edu
caci
ón y
Cul
tura
BEFORE & AFTER
Sra. Illuminada Ortega
Based on Paraguay Project
INITIAL “STOPLIGHT”
ANALYSIS
Paraguay Presidents iPad
2nd December 2013
Prosperity MAPPING
- 9 Months Later
Paraguay Presidents iPad
2nd December 2013
Income
Paraguay Presidents iPad
2nd December 2013
Drinking Water
Paraguay Presidents iPad
2nd December 2013
Skills to Generate
Income
Paraguay Presidents iPad
2nd December 2013
Commercializing the Millennium
Goals
REWARDS & COACHING
PROGRAMME
Citizens implement actions around the Prosperity Indicators. As they accomplish each action, they are rewarded for their successes
Information, coupons,
airtime vouchers
Bish Bash Bosh & Co
Over 50 Companies One Country
From Stress to wellbeing Stoplight
Poverty Stoplight
