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Fundraise Faster. Est. in Austin, TX 2007

Your #GivingTuesday Planned in 1 Hour

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Fundraise Faster.

Est. in Austin, TX 2007

Your #GivingTuesday In 60 Minutes

•  Sr.  Product  Marketing  Manager  •  Strengths:    Peer-­‐to-­‐Peer  

Campaigns,  Karaoke,  Coffee  •  Weaknesses:  Coffee,  Chocolate  •  Nonprofit  tech  nerd:  

Implementing,  Participating  Writing,  Marketing  for  9+  years  

   

     

     

   

     

 

@tshankcycles  Email:  [email protected]  

Taylor  Shanklin,  “T-­‐Shank”    

Sign up for Kimbia webinars and learn more

about your #GivingTuesday options!

at Kimbia.com

•  Founder:  Girlstart  •  Strengths:    Fundraising,  

parenting  twins  •  Weakness:  Queso  •  Featured  on:  Oprah,  CNN,  the  

Today  Show  •  AFP  Outstanding  Fundraiser  of  

the  Year      

   

     

     

   

     

     @rachelmuir    [email protected]    www.rachelmuir.com      

Rachel  Muir,  CFRE    

Get invited to Rachel’s webinars!

Rachelmuir.com

Agenda:#GT  planned  in  1  hour      

2!

Your #Giving Tuesday questions

ANSWERED Donation forms to

boost conversion

#Giving Tuesday goodies

Q & A

@rachelmuir                      @Tshank    

How to retain & upgrade

#Giving Tuesday donors

Will your #GivingTuesday be this good?

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Poll: Is this your 1st #GivingTuesday?

1.  I’m a newbie!

2.  This is my 2nd time

3.  This is my 3rd time

4.  I’m an old timer! Been doing it since 2012.

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Things We’ve Mastered In 1 Hour

� Dressing  up  like  Flo  for  Halloween    � Lots  of  great  fundraising  podcasts    � Last  minute  disco  costumes  for  charity  � Getting  babies  to  nap  anywhere!  

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MOST COMMON #GIVINGTUESDAY

QUESTIONS

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When is it? What is it?

How do I do it? Is this going to make us rich?

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Avg Online Gift Size By Timing

Source: Network for Good Digital Giving Index 2015

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About that…. Email

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Year-End(ish) Email FAQs

How many emails should we send? What are the best dates & times to send emails? What is the best subject line to get someone to open and give? What is the benefit of a match? Should I ask for monthly giving? How do I coordinate it with my end-of-year ask?

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Stand Out From The Noise

npEngage 450 Email Subject Lines From End of Year Fundraising January 2016

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Key Dates for Communication

1.  Thanksgiving à Engagement

2.  Black Friday / Cyber Monday

3.  #GivingTuesday

4.  Mid-December

5.  Christmas (Give Thanks)

6.  December 28th, 29th, 30th, 31st (Urgency Is Key)

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Should I Even Do This?

Pros Cons

§  Only accounted for 3% of giving in December*

§  In its lowest form can be a noisy unwelcome cash grab

§ Online giving continues to outpace the growth of giving overall

§ Avg size of online gifts skew higher ($65) than direct mail gifts ($32) and telemarketing ($42)*

§ Kicks off end-of-year fundraising

*Sources: Target Analytics donorCentrics Q4 and M&R End-of-Year Online Fundraising Round up Jan 2016)

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Other Things To Consider

Prime Your Network BEFORE Year-End Have you reported back on your donor’s most recent gift? What do your donors want to hear from you MOST?

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YOUR #GIVINGTUESDAY PLAN

NOW

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Your #GivingTuesday

� Evaluate  interests  (survey),  segment  &  build  a  story  for  each  group  

� Plan  content  &  donation  amounts  

� Plan  social  media  campaign  

� Identify  ambassadors      

� Identify  match  or  sponsor  

� Pick  Platform  

� Get  Mobile  Friendly  

� Countdown  

� Social  

� Incorporate  into  your  year-­‐end  

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#GIVINGTUESDAY IS OVER

NOW WHAT?

Say  thanks    WITH  PASSION!        

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

This is the 1st Step to the 2nd Gift

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Truth Bomb: This Doesn’t Count

My biggest pet peeve is when I don’t know how my gift will make an impact.

“ The  Millenial  Impact  Report  

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

5 Thank You Letter “Do’s”

•  Goal: 24-48 hrs (“thank before you bank”) •  Don’t exceed 5 days (but late is better than

never) •  Make it personal, i.e. stories, visuals •  Allocate MORE time and staff during the

holidays •  Daily stewardship “power hour”

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

7 Thank You Letter “Don’ts”

•  Don’t start with a “Thank you” •  Don’t be predictable •  Don’t ask for another gift in the thank you •  Don’t continue to “sell” •  Don’t recycle the same copy indefinitely •  Don’t use pre-printed mass addresses cards •  Don’t give them homework

Source:  Donor  Centered  Fundraising,  Penelope  Burke  

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Steal This!

“You  made  your  gift  just  one  (week,  month)    ago  and  already  you’ve…  (insert    amazing  accomplishment  here)  

Donors don’t give because you’re excellent. They give because they are excellent and

you help them realize their awesome selves.    

“ Jeff  Brooks,    

How  to  Turn  Your  Words  into  Money      

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

MAKEOVER: Before

When you give to ____________ , you’re making a major difference in the lives of children in your community. Each year, nearly 25,000 patients come to us. Your gifts not only support our core medical, surgical and rehabilitative services, but also allow us to offer support to struggling families.

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

MAKEOVER: After

“You gave a worried mom of a child with cancer a home away from home tonight.”

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Take Them To Action With Feeling

The donor is the customer. They’re buying the experience of feeling good.

Make them feel that, you get rewarded.    

Tom  Ahern    

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Thoughtful, inexpensive follow-ups that wow

Check out Feltapp.com

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Thoughtful, inexpensive follow-ups that wow

Free stewardship template Pursuant.com/StewardshipPlan

Questions?

#kimbiawebinars @kimbiainc @rachelmuir @tshankcycles

Thank You!

Get the FREE Guide: rachelmuir.com/guides Free webinars: Kimbia.com rachelmuir.com [email protected] [email protected]

Facebook.com/KimbiaInc Facebook.com/RachelMuirFundraising

Want to Do a #GivingTuesday Event With Kimbia? Or More Webinars?

Insert next webinar date or ebook or something

Register for Kimbia webinars at kimbia.com/resources/webinars/ Join Rachel and T-Shank again

on December 8th!

Run a #GivingTuesday

campaign. It’s not too late! Email

[email protected]

On The Way – It’s Coming To Your Inbox!

All the questions you should ask

before committing to a giving day

partner

Join Rachel for a webinar series

$50 off for today’s webinar guests! h"ps://'nyurl.com/WebinarDiscount

Where your best prospects are hiding The BEST discovery questions ever asked

How surveying donors boosts revenue

Join  Rachel  Nov  2!  

The  Ask:  Who,  When,  How  and  How  Much?