A quick introduction to

Health 2.0Connecting Healthcare to the Web 2.0

The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content.

What’s the Difference?Web 1.0 Web 2.0

• Content Management▫ Syndicated▫ Subscribed▫ Internally Created▫ Integrated Data Sources

• “Webmaster” Regulated▫ Institutional Standards▫ Prescribed Branding

• Dominant Letters▫ e, later i▫ Dash Optional

• Social Content▫ Social Networking▫ Microblogging▫ Content Sharing▫ Wikis

• Community Tools▫ Member Policing▫ Posting Guidelines

• Dominant Letters▫ r, z, x, 2.0▫ Vowels Optional

Social Networking

Online communities of people who share interests and explore the interests and activities of others.

EXAMPLE

Ningwww.ning.com

Ning empowers people to create and discover new social experiences for the most important people and interests in their lives.

Ning represents a new chapter in how people create, organize, and communicate online.

Blogging

Online posts which are shared both publically and privately between members of a community.

EXAMPLE

Twitterwww.twitter.com

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA.

Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices.

Content Sharing

The distribution of multimedia across a social network, which is commonly discussed and shared by the community.

EXAMPLE

Flickrwww.flickr.com

As the best online photo management and sharing application in the world, Flickr has two main goals:

1.We want to help people make their content available to the people who matter to them.2.We want to enable new ways of organizing photos and video.

Wikis

Collection of pages designed to enable users to contribute or modify content using a simplified markup language.

EXAMPLE

Healthocrateswww.healthocrates.com

Healthocrates.com is the first Internet based wiki medical resource, featuring over 8,500 articles on various health topics, and are adding 500 to 1,000 new articles and updates monthly.

Rapidly developing approach that uses the Web 2.0 to collect, refine and share information. It is transforming how patients, professionals and organizations interact with each other and the larger healthcare system.

User-Generated Healthcare

Use of Web 2.0 technologies for patients and physicians to collaborate without connecting to the Healthcare System.

EXAMPLE

HealthGradeswww.healthgrades.com

HealthGrades is the leading Healthcare ratings organization, providing ratings and profiles of hospitals, nursing homes and physicians to consumers.

Health plans and hospitals rely on HealthGrades' independent ratings to make healthcare decisions based on the quality of care.

Connecting Patients to Providers

Tools and communities created as part of the Web 2.0 in Healthcare that are connected to the Healthcare System.

EXAMPLE

American Wellwww.americanwell.com

A new healthcare marketplace where consumers and physicians come together online, to acquire and provide convenient and immediate healthcare services.

Using the latest technologies in Web communications and digital telephony, the Company extends traditional healthcare services to the home setting.

Partnerships to Reform Delivery

Reforms in technology and transparency produce changes in the process and delivery of medical treatments.

EXAMPLE

RxVantagewww.rxvantage.com

RxVantage allows medical offices and pharmaceutical reps to efficiently communicate and schedule visits.

RxVantage aims to eliminate unnecessary calls, drop-ins, and other hassles associated with current doctor-rep relationships.

Data Drives Discovery

The data collected within the Health 2.0 continuum produces leaps ahead in the process of discovery and care.

EXAMPLE

CollabRxwww.collabrx.com

CollabRx builds and operates Virtual Biotechs for foundations and patients who urgently seek cures for their diseases.

For physicians and their patients, CollabRx offers a personalized Virtual Biotech service called CollabRx ONE.

Making the Change 2.0• Share your experiences.

▫ Join a community. Post an update.• Invite others to do the same.

▫ Remove barriers that restrict social networking.▫ Provide instruction to network effectively.▫ Enable feedback on anything that needs improving.

• Build on their experiences.▫ Utilize open standards to communicate.▫ Provide an API to your data sources.

• Continue to grow.▫ The Web 2.0 is a conversation, not a controlled statement.

Special ThanksHealth 2.0 as a New Data Sourceby Matthew Holthttp://www.slideshare.net/MatthewHolt/health-20-as-a-new-data-

source

Pharma & Health 2.0by Health 2.0http://www.vimeo.com/3493119