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VALUE PROPOSI-
TION
CUSTOMERS
CUSTOMER INSIGHTS & ENABLING TECHNOLOGIES
RELATIONSHIPS
Building a Sustainable Business Model
CHANNELS
Janssen Healthcare InnovationAccelerating the transformation of J&J from a healthcare productcompany to a health carecompany
November 2013 PHGB/NPR/0213/0077h Janssen Healthcare Innovation
EnablingTechnologies
Janssen Healthcare Innovation
Integrated CareBusinesses
The challenge of medication adherence
50% not takingprescribed
medication asdirected
Adherence to Long-Term Therapies, Evidence for Action, World Health Organization, 2003
$100 billion
in the U.S. alone
Annual Cost of Poor Adherence
Osterberg L & Blaschke T (Aug 2005). Adherence to medication. New England Journal of Medicine, 353: 487-97.
U.S.: 262,000 downloadsUK: April 2014DE: Summer 2014
Janssen Healthcare Innovation
PRODUCTS
&
SERVICES
CUSTOMERS
TRUST
OMNICHANNEL
• acct. mgrs• DTC• partnerships
• unbranded• data source
consumer-focused
• free• any phone
Consumer-focused business model
Janssen Healthcare Innovation
encourage people to take ownership of their treatment and health
Backup
Health Services Spending: Adherent vs Non-Adherent
-10000
-8000
-6000
-4000
-2000
0
2000
Rxspending
Medicalspending
Total HCspending
Congestive heartfailure
Diabetes
Hypertension
Dyslipidemia
Cost
(USD
) /p
erso
n/
year
Roebuck et al, ‘Impact of medication adherence on absenteeism and short-term disability for five chronic diseases.’
