BEDSIDER

Arna Ionescu May 25, 2010

IDEO

Contraception is a mobile health challenge.

MOBILE TOUCHPOINTS

_subtle interventions _human connection _rich information display

Did you know semen contains zinc and calcium, both of which prevent tooth decay. Gross or cool? And don’t forget: take your pill.

Hate the gym? You burn about 200 calories during 30 minutes of active sex. All the more reason to take your pill right now!

Research show that sex is better for your happiness than money. Cha-ching! Take your pill!

TEXTING - THE VALUE OF PROTOTYPING

Text mybc to 42411.

Welcome

Mirena

VOICE - BUILDING A CONSISTENT TONE

Call 617-712-3678.

APP - RESPECTING LIMITATIONS

Prototype to really know what works.

Identify the tone that engages your audience.

Respect the limitations of mobile platforms.

IDEO

THANK YOUarna@ideo.com