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For more than 30 years, Tom & Cathi Lombardo owned Naturally TCL, one of the most successful Natural Product
Brokers in America.
For more than 40 years, Jimmy Searcy has been a successful salesman and business owner in the natural product industry. Owning Hi-Profit Distributors & selling to Tree Of Life which
then became Tree of Life West. He then bought and grew Lazy Acres of Santa Barbara CA into possibly the most
successful natural product stores in America, then sold to Bristol Farms.
For more than 30 years, Alan Urpsis has worked for or owned some of the most successful sales organizations in
the natural product industry.
In July of 2008 Jimmy & Al created “Breakout Sales & Marketing and became Tom’s partners so Cathi
could retire and write her books, as she has always dreamed.
Breakout Sales & Marketing, dba Naturally TCL encompasses over 100 years of combined industry
knowledge, experience and success.
This partnership offers the natural product trade this experience in the form of increased sales
for it’s clients
Mission Statement
To provide the most complete and effective sales, marketing and educational services for our
manufacturers, distributors and retail customers in both the Natural Products
and Specialty Food Industry
Breakout Sales And Marketing
DistributionCoverage
RetailCoverage
Full ServicePartnership
Merchandising Merchandising SupportSupport
Product LineProduct LineDevelopmentDevelopment
Breakout Sales And Marketing
Once known as Naturally TCL, Breakout now covers all of the
western states, including Hawaii
What makes Breakout superior to their competitors besides the level of experience? Breakout
employs only the best sales people and keeps them focused
on sales
RegionalCoverage
Breakout Sales And Marketing N ational Coverage &Management
Breakout Sales & Marketing can use it’s 100 + years of experience nationally too. We can help you manage your business and/or your
sales. We will manage your sales team, or create one specifically for your needs.
We recognize that each category in each region has their own needs and demands. We cater to each region and product category to give
you the best sales possible while giving you one entity to pay commissions to, we do the rest!
Coordinate regional and national ad programs
Develop and/or implement promotional programs
Implement sale programs
New product development and roll-out
Development & placement of P.O.P. materials
Management & implementation of co-op ad programs
Ongoing sales & marketing program analysis and planning
Breakout Sales And MarketingStrategi
c
Inventory shelves for complete product selection
Check current store promotion (displays and pricing)
Check and supply sales support material
Upgrade shelf space and positioning
Placement of P.O.P.
Breakout Sales And MarketingTactic
al
Breakout Sales And MarketingThe Cast & Their Roles
Al Urpsis ~ Partner•Sales Manager•Supplement & HABA Category Manager•UT Territory Sales•Sprouts ~ Sunflower
Tom Lombardo ~ Partner •Manufacturer’s Contact •Manufacturer Consulting•Grocery Category Manager•Basha’s & Hi Health HQ
Jimmy Searcy ~ Partner•Special Projects•Manufacturer & Retailer Consulting
Daniele Rostan•Administrative Assistant
Neala Aaron •Vitamin Cotage HQ•Whole Foods HQ•Pharmaca HQ•King Soopers HQ•CO Territory Rep •DPI•UNFI Rocky Mtn
Jon Lombardo •AJ’s HQ•AZ Territory Rep•NM Territory Rep
Jordan WItmayer•Southern Washington•Northern Oregon
Bryan Kircher•Southern Oregon
Miki Kincheloe •Northern California
Deborah Shore•Washington ~ Idaho
Active Sales & Marketing •Southern California
Breakout Sales And MarketingWe invite you to
join the professionals at
Breakout Sales & Marketing.
We promise to help your
company gain the market share you
deserve!
Breakout Sales And MarketingTom Lombardo ~ 480-732-9552 X203
Alan Urpsis ~ 702-378-4415aurpsis@natural lytcl.com
Jimmy Searcy ~ 702-688-1676j [email protected]
Please Send Samples & Literature to;456 W Chandler Bl, Chandler AZ 85225
Fax – 480-963-4790
