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@helenbevan Building contagious commitment for improvement Helen Bevan @helenbevan

Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

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Helen Bevan delivered this full-day workshop, where we discussed, with about 80 health care leaders, how to build contagious commitment for change. Much of the redesign effort in health care is focused on the “anatomical” or technical aspects of improvement; how we transform processes, pathways and structures of care. There is growing recognition globally among leaders that we need to give more credence to the “physiological” aspects of redesign; how we capture the imagination and energy of frontline teams, leaders, and patients and families and mobilize them for system-wide transformation. Individuals and teams can weather the inevitable challenges presented by change, and they will sustain energy for change if they have an intrinsic sense of purpose, hope, and possibility about what the change will achieve. At this one-day workshop, Helen Bevan – she is energy personified! - took us through some of the latest thinking and practice on how to build this ‘contagious commitment’ to change. She illustrated why energy is such a critical factor in successful change efforts. We learned about the different kinds of energy required for change, reviewed our Saskatchewan 'energy for change' profile, and built our skills for assessing and building energy levels in ourselves and in our team members. The workshop took place in Regina, Saskatchewan, on Tuesday, April 9th, 2013.

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Page 1: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Building contagious commitment for improvement

Helen Bevan@helenbevan

Page 2: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Themes for today

1. Sensemaking about change2. Aligning aspects of change3. Building energy for change4. Shared purpose: change is not the goal,

the goal is the goal

Page 3: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Most large scale change fails to achieve its objectives

Source: McKinsey Performance Transformation Survey, 3000 respondents to global, multi-industry survey

70%

25%5%

Page 4: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

The factors that impact the ability

to deliver Lean transformation are the same as

the factors in other large scale

change strategies

Page 5: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Gonna change my way of thinkingMake myself a different set of rulesGonna put my good foot forwardAnd stop being influenced by fools

From Gonna change my way of thinking

by Bob Dylan with thanks to Jackie Lynton

Page 6: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Leaders ask their staff to be ready for change, but do not engage enough in sensemaking........

Sensemaking is not done via marketing...or slogans but by emotional connection with employees

Ron Weil

Page 7: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013
Page 8: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Anatomy of change Physiology of change

Definition The shape and processes of the system; detailed analysis;

how the components fit together.

The vitality and life-giving forces that enable the system and its people to

develop, grow and change.

FocusProcesses and structures

to deliver health and healthcare

Energy/fuel for change

Leadership activities

measurement and evidence

improving clinical systems reducing waste and

variation in healthcare processes

redesigning pathways

creating a higher purpose and deeper meaning for the change process

building commitment to change connecting with values creating hope and optimism about

the future calling to action

Source: Crump and Bevan

Page 9: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Anatomy of change Physiology of change

Definition The shape and processes of the system; detailed analysis;

how the components fit together.

The vitality and life-giving forces that enable the system and its people to

develop, grow and change.

FocusProcesses and structures

to deliver health and healthcare

Energy/fuel for change

Leadership activities

measurement and evidence

improving clinical systems reducing waste and

variation in healthcare processes

redesigning pathways

creating a higher purpose and deeper meaning for the change process

building commitment to change connecting with values creating hope and optimism about

the future calling to action

Source: Crump and Bevan

Page 10: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Anatomy of change Physiology of change

Definition The shape and processes of the system; detailed analysis;

how the components fit together.

The vitality and life-giving forces that enable the system and its people to

develop, grow and change.

FocusProcesses and structures

to deliver health and healthcare

Energy/fuel for change

Leadership activities

measurement and evidence

improving clinical systems reducing waste and

variation in healthcare processes

redesigning pathways

creating a higher purpose and deeper meaning for the change process

building commitment to change connecting with values creating hope and optimism about

the future calling to action

Source: Crump and Bevan

Page 11: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

“You can’t impose anything on anyone and expect them

to be committed to it”Edgar Schein, Professor Emeritus

MIT Sloan School

Page 12: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Source: Helen Bevan

FromCompliance

States a minimum performance standard that everyone must achieve

Uses hierarchy, systems and standard procedures for co-ordination and control

Threat of penalties/ sanctions/ shame creates momentum for delivery

What is our approach to change?To

Commitment

States a collective goal that everyone can aspire to

Based on shared goals, values and sense of purpose for co-ordination and control

Commitment to a common purpose creates energy for delivery

Page 13: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Intrinsic motivators

build energy and creativity

Page 14: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Intrinsic motivators • connecting to shared purpose

• engaging, mobilising and calling to action

• motivational leadership

build energy and creativity

Page 15: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Intrinsic motivators • connecting to shared purpose

• engaging, mobilising and calling to action

• motivational leadership

build energy and creativity create focus &

momentum for delivery

Drivers of extrinsic motivation

Page 16: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Drivers of extrinsic motivation

create focus & momentum for delivery

Intrinsic motivators • connecting to shared purpose

• engaging, mobilising and calling to action

• motivational leadership

build energy and creativity

•System drivers & incentives•Payment by results•Performance management•Measurement for accountability

Page 17: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Internal motivators

• connecting to shared purpose

•engaging, mobilising and calling to action

• motivational leadership

build energy and creativity

Drivers of extrinsicmotivation

•System drivers & incentives•Performance management•Measurement for accountability

create & focus momentum for delivery

Page 18: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Transformation is not a matter of intent.........

it is a matter of alignmentPeter Fuda

Page 19: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

NHS Change Model

www.changemodel.nhs.uk

Page 20: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

TaskWith others at your table:• Identify the component that appeals to you the

most/ that you feel the most connection with• Explain your reasons to your colleagues

Page 21: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Page 22: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Five key principles in using the NHS Change Model

1. Start with “shared purpose” but after that there is no prescribed linear or logical order

2. It’s important to use the model to check if all eight components are present but it’s more important to focus on whether they are aligned

3. Use the model to build on what you are doing already

4. Don’t “sell” the change model; “sell” the outcomes you are seeking: change is not the goal; the goal is the goal5. Build commitment to, not compliance with, the NHS Change Model

Page 23: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

In terms of your current initiative

• Where are you on a continuum between one and ten in terms of how aligned the elements are in your initiative?

Page 24: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

In terms of your current initiative

• Where are you on a continuum between one and ten in terms of how aligned the elements are in your initiative?

• Move one step forward

Page 25: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

In terms of your current initiative

• Where are you on a continuum between one and ten in terms of how aligned the elements are in your initiative?

• Move one step forward• Move one point higher on the continuum (i.e.,

if you are a five, move to a six)• What would it take to improve your score by

one?

Page 26: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

What happens to large scale change efforts in reality?

In order of frequency:1. the effort effectively “runs out of energy” and

simply fades away2. the change hits a plateau at some level and no

longer attracts new supporters3. the change becomes reasonably well established;

several levels across the system have changed to accommodate or support it in a sustainable way

Source: Leading Large Scale Change: a practical guide (2011), NHS Institute

Page 27: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Research shows that more than almost any other factor affecting an

organisation, organisational energy can lead to either a wellspring of corporate

vitality or the destruction of its very core

Source: Bruch and Vogel

Page 28: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Bruch and Vogel researchOrganisations with HIGH productive energy scored higher on:• overall performance - 14% higher• productivity – 17%• efficiency – 14%• customer satisfaction – 6%• customer loyalty – 12%

Page 29: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Page 30: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

http://bit.ly/ZUCbfI

Page 31: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

the capacity and drive of a team, organisation or system to act and make the

difference necessary to

achieve its goals

Psychological

Physical

Spiritual

Social Intellectual

Energy for change is:

Page 32: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Five energies for change Energy Definition

Social energy of personal engagement, relationships and connections between people. It’s where people feel a sense of “us and us” rather than “us and them”

Spiritual energy of commitment to a common vision for the future, driven by shared values and a higher purpose. It gives people the confidence to move towards a different future that is more compelling than the status quo

Psychological energy of courage, resilience and feeling safe to do things differently. It involves feeling supported to make a change and trust in leadership and direction

Physical energy of action, getting things done and making progress. It is the flexible, responsive drive to make things happen

Intellectual energy of analysis, planning and thinking. It involves gaining insight as well as planning and supporting processes, evaluation, and arguing a case on the basis of logic/ evidence

Page 33: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

High and low ends of each energy domain

Low High

Social isolated solidarity

Spiritual uncommitted higher purpose

Psychological risky safe

Physical fatigue vitality

Intellectual Illogical reason

Page 34: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Key conclusions from our work so far

• Psychological energy is central• Dispersed leadership model• Explanation not judgement• Making explicit the issues that

remain hidden/unarticulated and that really impact on team performance and achievement of improvement goals

Psychological

Physical

Spiritual

Social Intellectual

Page 35: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

The energy for change index

• The energy of any team, organisation or system – its capacity and drive to act and make the difference necessary to achieve its goals – determines its agility for change

• We have developed an online tool which is simple and rewarding as it provides an immediate insight into one’s own personal energy for change

• It is the first of a two-stage process for teams to identify areas that need a shift in focus in order to get wider engagement in change and faster action towards achieving it

• It is a powerful tool for organisations and teams undergoing perpetual change

Page 36: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Facilitated questions - examples

• Are particular energy domains more dominant than others for our team at the moment?

• Is this the optimal energy profile to help us achieve our change goals?

• What would the optimal energy profile look like for our team or community?

Physical

Psychological

SpiritualSocial

Intellectual

Energy for change profile

Page 37: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Facilitated questions - examples

• Are particular energy domains more dominant than others for our team at the moment?

• Is this the optimal energy profile to help us achieve our change goals?

• What would the optimal energy profile look like for our team or community?

Physical

Psychological

SpiritualSocial

Intellectual

Energy for change profile

LOW

HIGH

Page 38: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Team 1

Physical

Psychological

SpiritualSocial

Intellectual

Page 39: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Team 1

Physical

Psychological

SpiritualSocial

Intellectual

Team 1’s energy profile is characterised by an environment that has harnessed their interest and momentum for change, but which has failed to engage people fully. This imbalance results in their feeling some uncertainty regarding how they can contribute fully to the change, and therefore a sense of risk and lack of hope for the future. We can build energy by building team solidarity and developing shared purpose

Page 40: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Team two

Psychological

Social Spiritual

PhysicalIntellectual

Page 41: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Team twoPsychological

Social Spiritual

PhysicalIntellectual

Team 2 enables strong connections between people, a true sense of solidarity, which gives them enough hope for the future, but this energy is undirected, because the rational argument and shared purpose has not been agreed.

Page 42: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Saskatchewan Energy for Change

SSPPI Energy Index (V2)

Analysis generated on 8th April 2013by Rosanna Hunt and Paul Woodley

43 respondents

[email protected]+44 777 070 4056

Energy for Change Model and SSPPI Energy Index by NHS Improving Quality is licensed under a Creative Commons Attribution-ShareAlike 2.0 UK: England & Wales License.

Page 43: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

The following two slides show the SSPPI Energy Index, which is presented in two parts.

PART 1 is a psychometric profiling tool – it generates the group “energy for change” profile.

PART 2 asks individuals to self-evaluate their energy for change using the energy definitions – it tells us whether there are any gaps between current energy levels, preferred energy levels and perceived energy levels in the work environment.

The remaining slides show several perspectives on the results, from which some general conclusions are made, on the last slide.

Page 44: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

The SSPPI Energy Index – V2, Part I

This questionnaire enables teams to measure their energy for change. Please agree the nature of the change context with your team before answering the following statements. Then answer all statements with your particular change context in mind.

1 = Strongly disagree 2 = Disagree 3 = Neutral 4 = Agree 5 = Strongly Agree

I am energised by the momentum of change____I have gained insight into the case for change____I feel a sense of solidarity with those I work with ____I am weary of change____I am able to keep expressing hope for the change when presented with setbacks_____The reasoning for the change is not compelling___I don’t feel appreciated by others at work_____ I will be blamed if I try something new and it fails____I feel isolated from others____I feel depleted of energy when others express doubt about the change_____The case for change has stimulated my creativity_____I feel disconnected from others____I am committed to our common vision for the future____I feel safe enough to do things differently____I am driven by shared values____I am experiencing change fatigue____The change does not fit with my sense of purpose_____I am not driven by a shared purpose for change_____I think there is no rational argument for change____The case for change is interesting to me_____I feel that we are getting things done to achieve the change_____I feel the change may conflict with my values___I feel personally engaged in the change___Clear thinking and analysis underpins the change___I feel fearful about the change___I sense openness about the potential to change___

Page 45: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Social energy is the energy of personal engagement, relationships and connections between people. It reflects a “sense of us” and is therefore a collective concept that captures a situation where people are drawn into an improvement or change because they feel a connection to it as part of the collective group.

My social energy is ____The social energy of those I work with is____The importance of social energy to me is____

Psychological energy is the energy of courage, trust and feeling safe to do things differently. It involves feeling supported to make a change as well as belief in self and the team, organisation or system, and trust in leadership and direction.

My psychological energy is ____The psychological energy of those I work with is____The importance of psychological energy to me is____

Physical energy is the energy of action, getting things done and making progress. It is the flexible, responsive drive to make things happen, with vitality and kinetic force (motion)

My physical energy is ____The physical energy of those I work with is ____The importance of physical energy to me is____

Intellectual energy is the energy of curiosity, analysis, thinking and cognition. It involves gaining insight, a thirst for new knowledge as well as planning and supporting processes, evaluation, and arguing a case on the basis of logic and evidence.

My intellectual energy is ____The intellectual energy of those I work with is____The importance of intellectual energy to me is____

Complete these statements on a scale of 1 = low - 5 = high

Spiritual energy is the energy of commitment to a common vision for the future, driven by shared values and a higher purpose. It involves giving people the confidence to move towards a different future that is more compelling than the status quo, by finding the deep meaning in what they do.

My spiritual energy is ____The spiritual energy of those I work with is____The importance of spiritual energy to me is____

The SSPPI Energy Index – V2, Part 2

Page 46: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

min max %

Social 32 100 72Spiritual 47 100 80Psychological 47 97 75Physical 50 95 76Intellectual 48 100 82Total 45 98 77

1. The group’s Energy for Change profileThe group’ energy for change is 77% (43 respondents). NHS groups previously analysed have demonstrated energy levels between 54% and 84%.

The table below shows that spiritual and intellectual energies are particularly high in this group (82% and 80% respectively).

Although social energy appears to be more depleted than the other energy types (72%), this may be skewed by a small number of individuals scoring particularly low (32%) on this energy type.

Page 47: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Profiling data Self-Evaluation

Social 72 74Spiritual 80 80Psychological 75 72Physical 76 70Intellectual 82 82Total 77 76

Overall, the two perspectives on energy support each otherThis indicates that respondents show good self-awareness of their energy for change. The group may perceive its physical energy to be more depleted than it is in reality (they self-evaluate their levels of physical energy to be at 70% whereas their profile indicates they have higher physical energy in reality (76%).

2. How does your Energy for Change profile compare with your self-evaluated view of your energy?

Page 48: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

3. Gaps between current energy levels and desired energy levels

These results, taken from self-evaluations of energy for change (Part 2 of the questionnaire) indicate that there are large gaps (> 1) between the group’s perceived energy for change (on the green line) and its desired energy level (the red line) on the physical and psychological energies. The group would like to enhance its energy for change in these particular domains. On average, individuals within the group measure the energy of those they work with (the blue line) to be lower than their own energy to be lower than the energy of those around them.

Social

Spiritual

PsychologicalPhysical

Intellectual

1

2

3

4

5

My Energy AverageThe Energy of those I work with AverageThe importance of this energy to me Average

Page 49: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

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4. Frequency of high (>3) self-evaluated current and desired energy levels

So far, we have used average (mean) scores to understand the group’s energy levels. However, since the mean can hide patterns in the data, it is important to look at frequency data to gain another perspective and check conclusions.The bar chart above backs up the view that there is a particularly strong need to build an environment for change that enhances physical and psychological energy for individuals.

Social Spiritual Psychological Physical Intellectual0

5

10

15

20

25

30

35

40

45

My Energy

The Importance of this energy to me

Page 50: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

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5. Is Energy for Change influenced by “distance from CEO” and “clinical/non-clinical” role?

Our NHS dataset of 200 respondents showed that individuals in clinical roles have higher levels of energy for change than those in non-clinical roles*, which is mostly influenced by their higher levels of spiritual energy** and may also be influenced by higher levels of social energy***.The NHS data also showed that individuals in roles that are closer to the CEO (in hierarchical terms) have higher levels of energy for change**** in four out of the five energy domains (there were no differences in the physical energy levels of individuals at different levels of the hierarchy).

In the Saskatchewan dataset there were no differences between individuals in clinical roles (n=13) compared with those in non-clinical roles (n=30). Interestingly, the only difference to emerge between the various levels of the hierarchy, was on Physical Energy: those closest to the CEO had higher physical energy for change than those two steps away from the CEO++.

However, caution should be exercised in the interpretation of these results. A larger Saskatchewan dataset would be required, as the groups are certainly too small to be representative (clinical = 13, proximity to the CEO = approximately 6 in each group).

*t=2.1,df=190,p=0.03 ++F= 2.7,df=4,p=0.05**t=3.9,df=201,p<0.001***t=1.9, df=198,p=0.056****F=5.3,df=4,p<0.001

Page 51: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Conclusions

• The group’s energy profile is 77%, but this varies widely across energy domains and individuals

• To build energy for change, the team should focus on the physical and psychological domains

• Physical energy is enhanced by creating opportunities for regular renewal, ensuring workload is appropriate and investing in a healthy work environment

• Psychological energy is enhanced by a safe, secure environment that provides role-models that exhibit courage for, and trust in change

Page 52: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Resources for building and aligning energyTitle and source S S P P IQuality and Service Improvement Tools – NHS X X X X X

Energy Project tips – The Energy Project X X X X

Emotional Resilience Toolkit – DH/Business in the Community

X X X X

IHI Improvement Map – Institute for Healthcare Improvement

X X X X

P3M Resource Centre – NHS Connecting for Health

X X X X

i-resilience assessment – RobertsonCooper X X X X

Appreciative Inquiry – Appreciative Inquiry Commons

X X X

Good Day at Work network – RobertsonCooper X X X

Juice Intelligent Energy resource centre – Juice Int. Energy

X X X

Leadership tips: change management toolkit – Johns Hopkins

X X X

Action Learning Sets – Action Learning network X X X

Living our Local Values - NHS Institute for Innovation and Improvement

X X X

Thomas-Kilmann Inventory conflict mode instrument

X X

Sustainability Model – NHS Institute for Innovation and Improvement

X X

Benefits Realisation – NHS X X

Myers-Briggs Personality Types – M&B Foundation

X X

Belbin Team Roles – Belbin Associates X X

Productive Series – NHS Institute for Innovation and Improvement

X X X X X

Building Improvement Capability – NHS Institute for Innovation and Improvement

X X

Organising for Quality and Value – NHS Institute for Innovation and Improvement

X X

Call to Action –NHS Institute for Innovation and Improvement

X X

350 Workshops – Marshall Ganz / New Organizing Institute

X X

Staff engagement resource – DH / NHS Employers

X X

Engagement to mobilise – NHS Change Model X X

Strength Development Inventory - SDI X X

Change Management Toolkit – Local Government Programme

X

Managing your energy levels – Bupa X

Our shared purpose – NHS Change Model X

Leadership Framework 360o assessment – NHS Ld Ac

X

McKinsey 7S Framework – McKinsey & Co X

Creating a Culture of Innovation – NHS Institute for Innovation and Improvement

X

Focus On Series – NHS Institute for Innovation and Improvement

X

Physical Activity toolkit – SWYPFT (NHS FT)

Page 53: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Resources for building and aligning energyTitle and source S S P P IQuality and Service Improvement Tools – NHS X X X X X

Energy Project tips – The Energy Project X X X X

Emotional Resilience Toolkit – DH/Business in the Community

X X X X

IHI Improvement Map – Institute for Healthcare Improvement

X X X X

P3M Resource Centre – NHS Connecting for Health

X X X X

i-resilience assessment – RobertsonCooper X X X X

Appreciative Inquiry – Appreciative Inquiry Commons

X X X

Good Day at Work network – RobertsonCooper X X X

Juice Intelligent Energy resource centre – Juice Int. Energy

X X X

Leadership tips: change management toolkit – Johns Hopkins

X X X

Action Learning Sets – Action Learning network X X X

Living our Local Values - NHS Institute for Innovation and Improvement

X X X

Thomas-Kilmann Inventory conflict mode instrument

X X

Sustainability Model – NHS Institute for Innovation and Improvement

X X

Benefits Realisation – NHS X X

Myers-Briggs Personality Types – M&B Foundation

X X

Belbin Team Roles – Belbin Associates X X

Productive Series – NHS Institute for Innovation and Improvement

X X X X X

Building Improvement Capability – NHS Institute for Innovation and Improvement

X X

Organising for Quality and Value – NHS Institute for Innovation and Improvement

X X

Call to Action –NHS Institute for Innovation and Improvement

X X

350 Workshops – Marshall Ganz / New Organizing Institute

X X

Staff engagement resource – DH / NHS Employers

X X

Engagement to mobilise – NHS Change Model X X

Strength Development Inventory - SDI X X

Change Management Toolkit – Local Government Programme

X

Managing your energy levels – Bupa X

Our shared purpose – NHS Change Model X

Leadership Framework 360o assessment – NHS Ld Ac

X

McKinsey 7S Framework – McKinsey & Co X

Creating a Culture of Innovation – NHS Institute for Innovation and Improvement

X

Focus On Series – NHS Institute for Innovation and Improvement

X

Physical Activity toolkit – SWYPFT (NHS FT)

http://www.institute.nhs.uk/tools/

energy_for_change/energy_for_ch

ange_.html

Page 54: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

burning platformversus

burning ambition@PeterFuda

Page 55: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Lessons for transformational change1. In order to sustain

transformational change, we as leaders need to move from a burning platform (fear based urgency) to a burning ambition (shared purpose for a better future)

2. We as leaders need to articulate personal reasons for change as well as organisational reasons

3. If the fire (the energy) goes out, all other factors are redundant

@PeterFuda

Page 56: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

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Task

Talk to the person next to you• What is “my burning ambition” for my service, my

community and /or my patients• Try to make it personal: tell others why this ambition

connects with your personal motivations

Page 57: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

You get the best efforts from others not by lighting a fire

beneath them but by building

Source: Bob Nelson

Page 58: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

There has never been a time in the history of healthcare when this advice has been

more pertinent

“Leadership is not about making clever decisions and doing bigger deals. It is

about helping release the positive energy that exists naturally within people”

Henry Mintzberg

Page 59: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

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Framing Is the process by which leaders construct, articulate and put across their message in a powerful and compelling way in order to win people to their cause and call them to action

Snow D A and Benford R D (1992)

Page 60: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

If we want people to take action, we have to connect with their emotions through values

action

values

emotion

Source: Marshall Ganz

Page 61: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

What do we need to do?1. Tell a story

Page 62: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

What do we need to do?1. Tell a story2. Make it personal

Page 63: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

What do we need to do?1. Tell a story2. Make it personal3. Be authentic

Page 64: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

What do we need to do?1. Tell a story2. Make it personal3. Be authentic4. Create a sense of “us” (and be clear who the “us”

is)

Page 65: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

What do we need to do?1. Tell a story2. Make it personal3. Be authentic4. Create a sense of “us” (and be clear who the “us”

is)5. Build in a call for urgent action

Page 66: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

James Croft

Page 67: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Outwitted

He drew a circle that shut me out -Heretic, rebel, a thing to flout.But Love and I had the wit to win:We drew a circle that took him in.

Edward Markham

Page 68: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

What’s our approach to change?

Deficit based

• what is wrong?• solving problems• identifying what

we need to improve

• gaps and deficiencies to be filled

Asset based

• what is right that we can build on?

• working with existing assets and resources

• “positive deviants”• amplifying what

works

Page 69: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

69

Build on strengths or fix problems?

To what extent did you balance identifying strengths with understanding problems?

Focused exclusively

on problems83

Focused mostly on problems & a little on strengths

77

Focused more on problems than on strengths

61

Equal focus on problems

and strengths49

x 3.0

A study of two bowling teams at University of

Wisconsin showed that the team that was coached using video tape of their

successes improved twice as much as the team that

was shown only their mistakes

51

38

23

17

%, n = 2,043

SOURCE: McKinsey Quarterly Transformational Change survey, January 2010

Page 70: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

“A shared sense of corporate purpose, grounded in universal values, is the highest octane source of fuel for organisational action.” Schwartz and Loehr (2004)

Page 71: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

“Money incentives do not create energy for change; the energy comes from connection to meaningful goals”

Ann-Charlott Norman, Talking about improvements: discursive patterns and their conditions for learning, March 2012

Page 72: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

We know that ...

• Shared purpose is a common thread in successful change programmes*

• Organisations and change initiatives with strong shared purpose consistently outperform those without it.**

*What makes change successful in the NHS? Gifford et al 2012 (Roffey Park Institute)**Management Agenda 2013 Boury et al (Roffey Park Institute)

Page 73: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Shared purpose aligns.....

Shared purpose allows many communities to engage with us without us having to invest resourcesin controlling their actions Nilofer Merchant

Page 74: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

A 3-word concept

Page 75: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Discretionary effort

is contractual

is personal

Page 76: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

[Shared] purpose goes way deeper than vision and mission; it goes right into your gut

and taps some part of your primal self. I believe that if you can bring people with similar primal-purposes together and get them all marching in the same direction,

amazing things can be achieved.Seth Carguilo

Page 77: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

From compliance to commitment

“We come from a culture of compliance and top down performance management, … It’s task-orientated to get things done. It needs to be much more about cooperation, about leading across boundaries … Being able to focus on shared purpose in those circumstances is absolutely crucial.” NHS interviewee

Page 78: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Avoiding “de facto” purpose• What leaders pay attention to matters to staff, and consequently

staff pay attention to that too• Shared purpose can easily be displaced by a “de facto” purpose:

hitting a target reducing costs reducing length of stay eliminating waste completing activities within a timescale complying with an inspection regime

• If purpose isn’t explicit and shared, then it is very easy for something else to become a de facto purpose in the minds of the workforce

Source: Delivering Public Services That Work: The Vanguard Method in the Public Sector

Page 79: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan @SimonJGuilfoyle Police Inspector and systems thinker

Page 80: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Purpose

Obfuscation O-

meter

@SimonJGuilfoyle Police Inspector and systems thinker

Page 81: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Police

@SimonJGuilfoyle Police Inspector and systems thinker

Page 82: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Education

@SimonJGuilfoyle Police Inspector and systems thinker

Page 83: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Healthcare

@SimonJGuilfoyle Police Inspector and systems thinker

Page 84: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

How de facto purpose is creeping into NHS improvement projects: how 100 young and emerging clinical leaders framed

their projects

1 2 3 4 5 6 7 8 90

5

10

15

20

25

Project Score

No

of

pro

ject

s

Mainly focussed on quality, safety &/or patient experi-ence

Mainly focussed on cost, pro-

ductivity or effi-ciency

Source: project information from 100 young clinical and managerial leaders taking part in national improvement skills programme October 2012

Page 85: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

How de facto purpose is creeping into NHS improvement projects: how 100 young and emerging clinical leaders framed their projects

1 2 3 4 5 6 7 8 90

5

10

15

20

25

Project Score

No

of

pro

ject

s

Mainly focussed on quality, safety &/or patient experi-ence

Mainly focussed on cost, pro-

ductivity or effi-ciency

Very few framed their projects as quality, safetyor experience

Most framed their projects as cost and efficiency

Page 86: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

How do we create shared purpose?

Page 87: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Create a safe space

• This can be in small, medium or large groups • Online forums can also be used• Create a level playing field, free from hierarchy• Include patients and service users – they are

expert about their needs

Page 88: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Creating a safe space

“Just creating the space for people to come together as individuals and feel safe enough to share things … perhaps their vulnerabilities; and how the group built as an entity and a supporting mechanism. I think the thing for me that was really important was that it was across what are conventional boundaries. Focus group participant

Page 89: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Look for commonalities

• Start with each individual talking about their own values and stories

• Talk about the parts of the stories that unite the group

• Capture some statements that reflect your shared understanding and ambitions

Page 90: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Finding commonalities

“The perspective of the patient might be quite different than the perspective of the staff nurse on the ward who looks after them ... I think it was really interesting for all the participants to realise that they were talking about the same things essentially.” Focus group participant

Page 91: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

How many of you have worked with driver diagrams?

Page 92: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Creating a driver diagram

These directly affect the aim These directly affect one or more primary drivers

PRIMARY DRIVERS SECONDARY DRIVERS

?

Write them as “We need to improve . ..”

Page 93: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Getting Andy Murray to be Wimbledon champion

Increase skill level

Better intelligence on

rivals

Improve backhand accuracy

Decrease double faults

Increase stamina

Increase serve / volley

Reserve challenges

Create top 50 dossiers

Wimbledon

champion

Increase fitness

Improved tactics

Improved hydration

Increase success rate for top 3 tactics per player

Page 94: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

Turn round the deficit in General Surgery

Reduce bed requirements (and therefore staffing)

1. Reduce day before admissions

5. Decrease bed capacity buffer

6. Streamline elective demand

7. Increase discharge timeliness (social factors)

8. Increase discharge timeliness (weekend holdups)

3. Improve recording and income capture

10. Improve out-patient profitability

9. Match staffing levels / mix to demand (via flexibility)

11. Increase theatre utilisation

2. Shift elective procedures to high margin day cases

Increase income

Improve resource usage (and

therefore reduce staffing)

Decrease other costs

12. Decrease consumables costs

4. Decrease controllable DNAs

From a hospital system

Quick win Longer term

Page 95: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

To deliver harm free care as defined by theabsence of pressureulcers, falls, UTI with Catheter and VTE by

March 2013

Strategic Leadership

Accountability In Care

Focus On Care

Enabler To Care

Leadership Walk Rounds

Commissioner Visits

Risk Assessment

Incidence

95% Harm Free Care

Root Cause Analysis

Collaborative Learning Events

Primary Drivers Secondary DriversLarge Scale

Change Team

Contracting

Aim Care Planning

Adult Safeguarding

Patient Stories

Chief Nurse 6Cs

Page 96: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013
Page 97: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

© NHS Institute for Innovation and Improvement, 2012

Reduce the negative impact of alcohol on

health, well-being, and society in the North

West.

Increase opportunities to directly influence individual decision

making about alcohol Increase use of communication/ messaging/campaigns etc.

Create a grass roots social movement among the public (re: alcohol)

Create leadership and mindset change among professional groups to become advocates for

alcohol awareness

Creating more leaders who can influence others and lead the agenda

Align/create/enhance the performance management system to promote alcohol related

activities

Create an alternatives for economic development (e.g. not nightlife based)

Influence the environment that

determines alcohol consumption and

alcohol related services

Work with alcohol industry to improve labelling and reduce instances of below cost sales

Future activities

Activities currently underway

Increase the number of targeted programmes for specific groups of alcohol users

Educate directly-employed staff in the public sector serve as role models/champions

A large scale example . . .

Page 98: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Task: stage oneAs a group or table, select one of the driver diagrams to work on:• Familiarise yourself with the diagram• You are going to create a shared purpose to sit at the

beginning of the driver diagramme• Who needs to be involved in creating the shared

purpose?• Can you “stand in the shoes” of these people and reframe

the aims statement as a shared purpose?• How can you utilise spiritual and social energy as well as

intellectual and physical energy?• Can you create a shared purpose rather than a de-facto

purpose?

Page 99: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Task stage two

Review the entire driver diagram from the point of view of the change model:• Are all eight components represented?• What should be added?• Are the components aligned?

Page 100: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Level 3: Keeping on track

Have we remained true to our original purpose?

Do we need to re-calibrate to ensure we’re not just doing ‘the wrong things righter?’

Page 101: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Keeping on track

“It’s challenging sometimes to find time and it’s uncomfortable sometimes to discover how far we have strayed from [our shared purpose].” NHS interviewee.

Page 102: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Re-energise

Re-visiting the original purpose can help re-energise when a programme has plateaued or run out of steam

Page 103: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

Re-energise

“There is a need for change leaders to be reminded about [shared purpose’s] centrality and therefore for it to be continually revisited, checked, refreshed, that even if the value and the purpose stay the same the messaging might need to be revisited and checked.” NHS Interviewee.

Page 104: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

We need to build capability for knowing, doing, living and being improvement

Page 105: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan 105

Page 106: Building Contagious Commitment for Change - Workshop with Helen Bevan | April 9, 2013

@helenbevan

‘Hurihia to aroaro ki te ra, tukuna to atarangi

kia taka ki muri i a koe’

“Turn your face to the sun and the shadows

fall behind you”

Māori whakatauki