1. Meat safety & hygiene - Consumer Concerns

2. Urban food basket diversifyingtowards animal products Urbanization Increasing incomes Changing preferences Meat Industry must evolve to remain responsive to the growing demands Meat safety & Hygiene - consumer concerns 3. Indian meat sector operates completely as a live market Unorganized markets Lack of education Awareness on hygiene Storage facilities Traceability Training Need of the hour is to create awareness among consumers as well as producers Meat safety & Hygiene - consumer concerns 4. Areas of concern Health of animals slaughtered Availability of good quality meat Rearing practices Unsure about meat hygiene Affordability Meat safety & Hygiene - consumer concerns 5. Areas of concern Perfunctory meat inspection Lack of storage facilities Slaughter infrastructure Well maintained outlets Absence of cold chain Meat safety & Hygiene - consumer concerns 6. Meat safety & Hygiene - consumer concerns Results from a study carried outin Visakhapatnam to find out theawareness levels onmeat hygiene among urban consumers.. 7. Initial awareness of urban meat consumers on meat hygieneInitial awareness of urban meat consumers on meat hygieneInitial awareness of urban meat consumers on meat hygieneInitial awareness of urban meat consumers on meat hygieneInitial awareness of urban meat consumers on meat hygieneAwareness on Meat Hygiene Meat safety & Hygiene - consumer concerns 8. Place of purchase Meat safety & Hygiene - consumer concerns Roadside shop 21.70 % Well maintained shop 60.00 % Super market 18.30 % 9. Processed meats Meat safety & Hygiene - consumer concerns Do you relish processed meats Yes 18.33 % No 81.67 % Reason for not relishing processed meats Taste not good 58.33% Habituated to fresh meat 40.00 % Not available 35.83 % Costly 25.83 % Fresh ishygienic 35.00 % 10. Food poisoning symptom Meat safety & Hygiene - consumer concerns Diarrhoea 35.83 % Vomiting 24.17 % Headache 25.00 % Regurgitation 35.00 % Acidity 28.33 % More than one symptom 34.17 % 11. Factors considered while buyingmeatMeat safety & Hygiene - consumer concerns Accessibility to shop Casual 15.00 % Accuracy in weighing and price Price 61.67 % Colour, odour and texture, cleanliness of shop and proper packing Quality 23.33 % 12. Place of buying meat regularly Meat safety & Hygiene - consumer concerns Not specific Casual 21.67 % Familiar vendor Price 60.00 % Well maintained , Govtlicensed shop with good product range Quality 18.33 % 13. Quantity bought for consumption Meat safety & Hygiene - consumer concerns Household demand Casual 15.83 % Price of meat and family size Price 51.67 % Amount consumed at a time, storage space in fridge and quality of meat Quality 32.50 % 14. Reasons for refusal to buy meat Meat safety & Hygiene - consumer concerns Too much crowd Casual 20.83 % Expensive Price 64.17 % Non availability of desired variety and quality and poor shop hygiene Quality 15.00 % 15. Meat safety & Hygiene - consumer concerns 16. Meat safety & Hygiene - consumer concerns 17. Meat safety & Hygiene - consumer concerns 18. Meat safety & Hygiene - consumer concerns 19. Meat safety & Hygiene - consumer concerns 20. Meat safety & Hygiene - consumer concerns 21. Understanding consumers awareness and their concerns about meat hygiene very crucial Participatory approachProducers vendors scientists & consumers Meat safety & Hygiene - consumer concerns 22. Meat safety & Hygiene - consumer concerns Way Forward Address major concerns Hygiene Sanitation Handling safety Cold Chain Meat Inspection Regulation 23. Meat safety & Hygiene - consumer concerns Thank you