Engaging Consumers with Technology

  • Published on

  • View

  • Download

Embed Size (px)




<ul><li> 1. Engaging Consumers with Technology UCB GHLF Mary Cain, MPH April 18, 2012 </li></ul> <p> 2. Agenda Technologies for engagement Social media and networks Filtering tools Admin tools Patient &gt; Consumer &gt; Citizen Mapping exercise 3. Nano Taboada flickr 4. Social In 2010, 89 million US adults 35% tapped social media for health-related purposes 5. digitalpotato 6. One of the effects of living with electronic information is that we live habitually in a state of information overload. Theres always more than you can cope with. Marshall McLuhan 1967 7. Garry Knight, flickr http://www.flickr.com/photos/mynameisharsha/2897157267/in/photostream/ 8. Patient Passive, being cared for Seeking information but mostly meaning and emotional support Consumer Actively making decisions Trying to understand options and wants consultation Needs help with filtering Citizen Wants a dialog Seeking to co- create value and disrupt the status quo 9. Social Media and Networks Patients, consumers and citizens Use social media and community leaders to influence your community Filtering Tools Primarily consumers Provide filtering tools that nudge the population to the best solution Administrative Tools Patients and consumers Automate administrative tasks to create the experience consumers get from other services 10. MAPPING EXERCISE 11. Time Tasks 2 min Identify scribe and reporter 7 min Review and enhance scenario. What resources are available to you? 10 min What are the two messages you are communicating to your target audience? 10 min Whats your technology adoption strategy? 3 min Report out 12. DISCUSSION </p>