5 Simple Ways To Use Technology To Increase Revenues

All Industries Are Changing. Health Clubs Are No Exception #DigitalTransformation

Discontinuity And Paradigm Shift From Old To New

INDUSTRY LIFECYCLE S CURVE REINVENTION

Digital Differentiator

CONSUMERS TECHNOLOGY

GLOBALISM ECONOMICS

HEALTH CLUB INDUSTRYIMPACTED BY 4 KEY DRIVERS

Power has shifted to consumers. Convenience, authenticity, choice, decision making.

Exane : “10% luxury purchases digital now; 40% by 2020”

CONSUMERS: Going Digital

Brand Loyalty Is In Decline In The Era Of Greater Choice. Consumers Must Be Served They Way They Want To Be.

CONSUMERS: Increasing Choices

3 CONSUMER TRENDS

G R E AT E R U T I L I T Y A N D C O N V E N I E N C E & R E L E VA N C E

F O R U S E R S

PERSONALIZATIONA C K N O W L E D G E M E N T A N D

R E C O G N I T I O N E M B R A C I N GA M I S S I O N

ENGAGEMENT

FLAUNT CULTURE

NOT JUST FITNESS

BENEFICIAL INTELLIGENCE

N E W WAY S O F D E L I V E RYT H AT I N C R E A S E U S E

A N D R E L E VA N C E

SERVICE REDEFINITION

OMNI-PRESENCE

TRENDS + VISION = REINVENTING MODELS

3 KEY CONSUMER TRENDS

PERSPECTIVE SHIFT

STATUS

CONSUMERS : No More “Off-Line”Consumers have embraced the wealth of information on-l ine when making al l buying decisions according to studies by Deloitte.

According to Forrester online influenced $1.3 Tri l l ion in in store retai l sales in 2015 and according to a PwC survey 78% of respondents indicated their buying decisions where impacted by digital social networks.

Digital experiences are an integral part of the buying journey of everything including health club memberships and services.

What Are Prospects And Members Doing Online ?36% - Researching Products And Services36% - Comparing Prices

31% - Accessing Coupons Or Promotions

25% - Checking Reviews

Most Importantly Consumers Are BUYING Online

The average consumer now spends $1,843 a year online

for products and services and overall user penetration is

expected to hit a whooping 70.18% by 2020.

TECHNOLOGY

The Most Successful Health Club Business Models Will Wisely Adopt Digital

HYPE CYCLE CHALLENGE

17

ECONOMICS

Key economic drivers: digital lower costs while increasing revenue per member and lifetime value of member

Profit Margin

A Top Financial Model In The US The “Digital Guru” Club Brand

20

EBITDA

SALES $1M - $3M

SALES $3M AVG

Asset Turnover

X =53% 200% 106% ROA

New delivery systems to meet consumer needs in new ways.

CONSUMERS + TECH + ECONOMICS = WINNER

Key strategy : Orchestration. Choose the right partners to help you get there. Do not try and go it alone.

5 Simple Ways To Use Technology To Increase Revenues

@bryankorourke

1. Online Membership Sales

2. Digital: Returns Management

3. Recurring Value Add Billing Services

4. Personal Training Services

5. Marketing, Selling & Billing For Groups

CONSUMERS TECHNOLOGY

GLOBALISM ECONOMICS

HEALTH CLUB INDUSTRYIMPACTED BY 4 KEY DRIVERS

CUSTOMERSHAVE SHIFTED

TO DIGITAL

5 Simple Ways To Use Technology To Increase Revenues

@bryankorourke

1. Online Membership Sales 2. Returns Management 3. Recurring Value Add Billing Services 4. Online Personal Training Services 5. Marketing, Selling & Billing To Groups

@bryankorourke

Simple Ways To Use Technology To Increase Revenues