The Big Idea

GO ALL IN!

Nutritional Knowledge

Most people think exercise is everything

Diet is 80% of any effective exercise plan

The January Joiner Highly Motivated Committed to Change in the short term Excellent Potential Customer

Campaign Goals

Increase Revenue by 20% Increase Gold Card membership by 5%

Q1 2013 Q1 20140

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2014First Quarter Revenue Goal

New Budget

35 Million Dollars for the first quarter of 2014

Setting It All In Motion

1.5 Million over 3 months

15,679 clicks per day

414,285 impressions per day

Additional Strategies

Nutritional Reps

Television Ads

Outdoor Ads

Summary

January Joiners are motivated….for now