Simple starter guide for Healthcare Professionals to get started with Twitter Permalink: http://technology4doctors.blogspot.in/2012/06/healthcare-get-started-with-twitter.html
Text of Healthcare Get Started With Twitter
Twitter in Healthcare – Get Started
Plus91 Technologies Pvt. Ltd.Adding Value to Healthcare
Twitter! What’s that?
Twitter is a Social Network where users send and read short messages of upto 140 characters
Twitter is a Cross between Text messaging, Blogging and Instant Messaging and is called the ‘SMS’ of the Internet
9th Most Visited Site in the World
Twitter is Many Things
• The Club - An index of friends, likes, brands, companies, favorites etc.
• The Gossip Room - A place to hear what others are talking about
• The Bulletin Board - A place to post updates, thoughts and share links to news, pictures, videos, blogs, etc.
• The News Channel - A place where you get the latest breaking news instantly as it happens.
• A network of things you like and need … And More
What do these terms on Twitter mean?
TweetThe Message Content Posted on Twitter (text/links/images/video) is called a TweetUsed also as a Verb: when you post a message on Twitter, you are said to Tweet.
FollowTo Follow means to subscribe officially to someone's Tweets. You can follow and be followed.
@MentionReferring to someone specifically in a message/Tweet. Both parties will see the @mention. @mentions are part of the 140 characters of the tweet
@Reply@mention addressing someone specifically in a group . Only the recipient and followers in common will see the @reply.@replies always have @ as the first character in the tweet.
DM (Direct Message)A DM is a private message seen only by the person you have sent it to, like an SMS.
#HashtagThese are Tags or signboards. Any word with a # symbol before it becomes a hashtag. They help in locating your conversation whichs allow Twitter to search for them and display them in searches. Anything can be tagged.
RT (ReTweet)Forwarding some one else’s tweet on to your timeline, without additional input. Large audiences are reached like this.
URL ShortenterServices like bit.ly and tinyURL that make long web addresses shorter to save room in the tweet. Twitter has one built in called t.co
Get Started – Create an Account
Have an Account? Then just login
Navigation Menu Items
• Main Interface Bar – Contains All Navigation Items you need
• Tweet button allows you to post a new Tweet, or upload a photo
• All Five icons are the same for all devices – iPad, iPhone, Android and the Computer
Home Your Main Dashboard
@ConnectTo see who’s asking
#DiscoverTo find items of Interest
TweetTo insert into timeline
MePersonal Data, Statistics and more
The Main Dashboard
The dashboard is basic data about you, twitter’s recommendation of people to follow, and trends for your city, state, or country with the Hashtag.
It also has a Stream, of Interesting Tweets where Newer posts appear at the top and push older ones down.
Trends Here you find what the majority of people are talking about at this instant.
Promoted Trends Advertisers create trends/#hashtags and buy placement.
The @Connect Page
Latest Follows and List Adds
Search bar to search any topic
Displays all mentions to and from you
The #Discover Page
A selection of major trending stories based
on your interests, location, what you follow, and news is
Shows Important Items, Videos and Images.
Also Paid Tweets can be shown here
The Profile Page
Info about You/Your Brand including location co-ordinates!
In Depth info about your account broken up by section
All of your latest Tweets, @mentions, and retweets (RTs) listed as they happen
Now That You
How will it benefit “your”healthcare facility?
Determining Twitter’s Usability
• In what ways does Twitter sync with your current Clinic/Hospital Branding and Patient Interactions?
• How will Twitter serve your Clinic or Hospital?• How will your tweets help your audience?• Are they going to be helpful, educational, service
friendly, humorous? • Are they only going to convey a certain kind of
information, discounts and promotions , or news?
Key Questions on everyone’s mind
•Twitter is probably the fastest way to Raise awareness today
•Twitter allows you to Provide news and information easily
•Twitter allows protected views to ensue secure sharing of data
•Providing Quick Non Medical Advice to patients and others saving visits and thus Time
•Building a loyal set of followers allows viral spread of your information
•More Beneficial than even referrals
So How does Twitter Help
Its all about Engagement
•Make Twitter Friends – Friends are good fun anywhere you go… even in cyberspace
•Speak up – Share your views regularly•Listen – Listen to what others are saying•Be Willing to Engage in conversations•Be Committed – Be Regular•Don’t Overdo it – Don’t make extra accounts to manage roles. Soon you’ll find it overbearing
How to ensure a good Twitter presence
•Appoint someone in your clinic /hospital who will be responsible for Tweeting
•Create Goals – (More on this below)•Create a Content Strategy based on your goals•Define limits and permissions- Will someone check Tweets before they are sent out?
•Define limits on Tweets per Week / Day / Hour•Develop a content timeline to ensure Tweeting and Approvals happen in a timely manner
Think you need a Twitter Strategy
Twitter is The Platform not The Goal, hence set ROI indicators accordingly
•Useful IndicatorsOn Twitter: Followers, Shares, RTs, @mentions, Conversations, Trends and Tags, Positive Patient Mentions, Recommendations via Twitter