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This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.
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@UWTwtrBook
HospitalsBest Practices
and Twitter
Anita Beninger@Anitamedia
@UWTwtrBook
Why This Sector?
• Health care background• Growth of the health care industry• Medical information in the digital age
@UWTwtrBook
Health Care Growth
2004-2014
Heath care jobs and salary will increase more that any other industry
@UWTwtrBook
Digital medical information
61% of adults look online
for health information.
This group is described as
e-patients.
@UWTwtrBook
Social Media Use
“ In five years every organization is going to have a FaceBook
page.”
-Ed Bennett
@UWTwtrBook
Hospitals are using social media
@UWTwtrBook
Twitter is the most common channel
@UWTwtrBook
Social Media Best Practices
• Listen • Understand• Act• Evolve
@UWTwtrBook
Best Practice = Listen
@UWTwtrBook
“We want to be engaged. We want to know what’s being said about us. And we want to
be able to react to that”.
Chris Lindsley- UMMC
SOURCE Healthleaders Media: Marketing are social media’s benefits worth the risks? 8/18/2009
@UWTwtrBook
@UWTwtrBook
@UWTwtrBook
@UWTwtrBook
Best Practice = Understand
@UWTwtrBook
Hospital Group
Biography
@UWTwtrBook
University of Maryland Medical Center
@UWTwtrBook
Best Practice = Act
@UWTwtrBook
Mayo Clinic
@UWTwtrBook
@UWTwtrBook
@UWTwtrBook
Best Practice =Evolve
@UWTwtrBook
Mercy Health System
@UWTwtrBook
Twitter use in Surgery
@UWTwtrBook
@UWTwtrBook
Mercy Children’s
VIDEO
@UWTwtrBook
“Find your voice and Inspire others to find theirs”.Stephen Covey
Lee Aase-Mayo Clinic
@UWTwtrBook
Social Media education
@UWTwtrBook
Mayo Community
User generated content
@UWTwtrBook
Hospitals
• Listening
• Understanding• Acting• Evolving
@UWTwtrBook
CreditsCredits
o Anita Beninger- @AnitaMediaAnita Beninger- @AnitaMediao Creative Commons License:Creative Commons License:
share-and-share alike; non-commercialshare-and-share alike; non-commercialo http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-
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