WORLD CANCER DAYFEBRUARY 4 2013

CANCERMYTHSG E T T H EF A C T S

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POWER OF KNOWLEDGE

As the leading cause of death worldwide, cancer has become a global challenge and a major health problem as it weakens social and economic advancements.

On 4 February 2013 World Cancer Day will focus on debunking damaging myths and misconceptions about the disease.

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GLOBAL FACTS

The most common types of cancers are: lung, stomach, liver, colon and breast cancers.

Approximately 30% of worldwide cancer related deaths are linked to behavioral and dietary risks:

• high body mass index• low fruit and vegetable intake• lack of physical activity• tobacco use• alcohol use

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I t i s a

commonmisconceptionthat cancer

solutionsare too complexand expensivefor developing

countries.

!

GLOBAL FACTS

Tobacco use remains the strongest risk factor for causing cancer worldwide and accounts for 22% of the related cancer deaths and 71% of lung cancer deaths.

Other causes include exposure to indoor air pollution, radiation and excessive sunlight.

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LEARN THE TRUTH

Myth: Cancer is just a health issue.Truth: Cancer is not just a health issue. It has wide-reaching social, economic, development and human rights implications.

Myth: Cancer is a disease of the wealthy, elderly and developed countries.Truth: Cancer does not discriminate. It is a global epidemic, affecting all ages, with low-and middle-income countries bearing a disproportionate burden.

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TodayI learned that

canceris not only adisease of theelderly: it is aleading causeo f d e a t h i nmany countriesf o r c h i l d r e na g e d

5 - 1 4 .

!

LEARN THE TRUTH

Myth: Cancer is a death sentence.Truth: Many cancers that were once considered a death sentence can now be cured and for many more people their cancer can now be treated effectively.

Myth: Cancer is my fate.Truth: With the right strategies, more than one in every three cancers can be prevented.

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F o r e v e r y

100p e o p l e w h og e t c a n c e r ,over 30 casesc o u l d h a v eb e e nprevented byh e a l t h ylifestyle or byimmunisationagainst cancerc a u s i n gi n f e c t i o n s .

!

REDUCE YOUR RISK

What you can do:1. Don’t Use Tobacco

• Tobacco use, particularly smoking, is the world’s leading cause of cancer

2. Protect you and your children from the sun• Avoid the midday sun and over exposed areas• Use plenty of sunscreen and apply a broad

spectrum UVA/B sunscreen with a minimum SPF 15 at least 30 minutes before exposure

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A d d r e s s i n gtobacco use,which is linked

to 71% ofall lung cancerdea ths , andaccounts for at

least 22%of all cancer

deathsi s c r i t i c a l .

!

REDUCE YOUR RISK

3. Maintain a healthy lifestyle• Limit alcohol and fat • Exercise and eat a healthy diet

4. Get Immunized• Both hepatitis B and the HPV vaccine can

protect against liver and cervical cancers

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REDUCE YOUR RISK

5. Avoid risky behaviors• Practice safe sex at any age and do not

share needles

6. Follow recommended cancer screenings from the USPTF and your doctor

• Find out your risk for various cancers- click on the cancer risk calculator from Washington University in St. Louis

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Prevention ist h e m o s tcost-effective

a n dsusta inab lew a y o f

reducingt h e g l o b a lc a n c e rburden in thel o n g - t e r m .

!

WORKPLACECOMMITMENTJohnson & Johnson supports medical advancements and understands that prevention, early detection and treatment lead to improved outcomes for patients.

Johnson & Johnson is among the first companies to receive accreditation by the CEO Roundtable on Cancer and earn the CEO Cancer Gold Standard in recognition of building a culture of health and wellness, particularly in the area of cancer prevention and risk reduction. For more information, click on CEO Cancer Gold Standard ™.

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WORKPLACECOMMITMENTJanssen Biotech, Inc. is committed to helping patients and caregivers find credible and comprehensive cancer-related information online. Explore this resource by clicking on Janssen Biotech, Inc.

Janssen Biotech, Inc believes that changing lives for the better takes more than medicine.

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Cancerwill touch usal l at somepoint in our

l i v e s .

“

Cary Adams,Chief Executive Officer

Union For InternationalCancer Control (UICC)