Leisure Time

Mintel Research Overview<Date>

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Leisure Time

Market Drivers

• The overall level of participation in many leisure activities is unlikely to be affected by the economy, however, the frequency of participation and the amount spent on those activities could change.

• Those activities most dependent on higher levels of household income are visiting the cinema, doing any sport or exercise, visiting live sporting events, eating out and going to live entertainment. These are areas of leisure spending that are likely to feel the initial impact of any economic downturn.

• In terms of age, the leisure sectors likely to profit from the ageing population are books, newspapers and magazines and cultural venues

• The European Working Time Directive was implemented into UK law as the Working Time Regulations (WTR) on 1 October 1998 and has resulted in a steady reduction in the percentage of people working for more than 45 hours a week.

• Women still take most of the responsibility for household tasks, as Mintel’s research, conducted for Women’s Changing Lifestyles – UK, Lifestyle Horizons, October 2005

Leisure Time

Market Background Part 1Books, newspapers & magazines, music, video games, cinema and DVD/video sale and rental markets, UK,2000-05

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

2000 2001 2002 2003 2004 (est) 2005 (fore)**

£m

Books, newspapers and magazines*

Pre-recorded music

Video game hardware/ software and PC game software

Cinema

DVD/video sales

DVD/video rental

Source: CAA/Nielsen EDI/BVA/MRIB/ The Advertising Association's Advertising Statistics Yearbook 2005, published by the WorldAdvertising Research Center (www.warc.com)/BPI/Mintel

Leisure Time

Market Background Part 2Sport, private health clubs, fitness classes, pubs & nightclubs and cultural venue markets, UK, 2000-05

Source: NMC/CPA/ CGA-Centro/ Sport Industry Research Centre/Mintel

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2000 2001 2002 2003 2004 (est) 2005 (fore)**

£m

Sports goods retailing Private health clubs

Fitness classes Pubs

Nightclubs Cultural venues (museums/art galleries, etc)

Leisure Time

Weekday & Weekend Leisure TimeWeekday and weekend leisure time, September 2005Base: 2,102 adults aged 18+

Source: NOP/Mintel

0

5

10

15

20

25

30

35

2 hoursor less

3-4 hours 5-6 hours 7-10hours

Morethan 10hours

Don'thave any

Don'tknow

% ofrespondents

Weekday Weekend

Leisure Time

Leisure ActivitiesLeisure activities undertaken, September 2005Base: 2,102 adults aged 18+

Source: NOP/Mintel

Weekday Weekend% %

Reading magazines, newspapers or books 66 61Listening to music 58 54Eating out eg pub, restaurant 39 42Looking around the shops 34 37Visiting a pub or club for drinks 27 32Doing any sport or exercise 32 29Watching rental/bought movies at home 25 26Visiting the cinema 20 21Going to live entertainment eg theatre, music, comedy 19 18Going to live sporting event 11 15Computer/video games 17 15Visiting cultural venues eg museums, galleries 11 13

Leisure Time

Market ForecastPercentage increase in weekday and weekend leisure time, 2005-10

Source: Mintel

0

1

2

3

4

5

6

< 2 hours 3-4 hours 5-6 hours 7-10 hours > 10 hours

%

Weekday Weekend Population avegage

Leisure Time

The Future

• As the UK heads towards a 24-hour culture, work and, therefore, leisure are increasingly taking part at undefined times. Atypical working patterns include weekend working, long hours and shift work, all of which move the focus of leisure time away from evenings and weekends.

• A smoking ban in all public places will come into force across the UK by 2008, with implications for a number of leisure industries

• The government’s Work and Families Bill was introduced in the House of Commons on 18 October 2005 and will lead to a number of changes in working practices.

• With an increasingly hostile retail environment and uncertainty over the UK’s economic outlook, as well as some difficulties finding suitable sites, many operators have curtailed their expansion plans and are looking to strengthen and consolidate their market position.

Leisure Time

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