Live a Carefree Life!

Dr. E. Mohamed RafiqueV/529 MD’s Quarters, Edalakad, Thabore P.O.,

Ernakulam District, Kerala State, IndiaPin 683577 Tel: +914842451450 Mob:+918281345391

E-mail: emrafi@gmail.com Web: www.championcarehomes.com

Compassion with Care

The Demand in Kerala

• The 60-plus share of the population rose from 5 per cent in 1961 to roughly 8 per cent in 20 years, and will increase by another 4 percent by 2016

• 85% of the population in 15-49 years are not resident in the state

• Nuclear families, NRI culture contribute to an ‘inverted pyramid’ demography

Elevation: 3D ViewEngineer's conception of our main building of forty air conditioned residency units, of which nine are apartments.

Objectives

• To establish, own, run, manage and maintain long term and short term stay facilities for Senior Citizens;

• To set up palliative care facilities for senior citizens,

• To promote, facilitate and encourage the care and support of geriatric population

LocationChampion Care Homes is located at Olive Mount, Thabore P.O., Ernakulam District, Kerala State, India, Pin: 683577. The Company purchased a 2.10 acre plot of land, about twenty kilometers from the Kochi International Airport and built this residency to UK Care Home standards.

Services included in Monthly Fee

• Life lease of A/c units• Food of your choice• Housekeeping• Pool, Spa, Jaccuzi• Gym, Tree House• Lockers• Games & Recreation• Lifetime maintenance

support

• Security system• Parking• Utilities like disposal• 24 Hr Front desk • 24 Hr Internet Access• 24 Hr GP Consultation• Alternative Medicine• Spirituality & Social

services

Table1 & 2: Room & Tariff Details

Types of Rooms Ground First Second Total

A/c Standard 9 9 10 28

A/c Deluxe 0 2 2 4

A/c Super Deluxe 1 3 4 8

Total 10 14 16 40

Deposits in L Twin share Single

A/c Standard 4 7

A/c Deluxe 5 8

A/c Super Deluxe 7 10

Monthly in K Twin share Single

A/c Standard 15 20

A/c Deluxe 17.5 25

A/c Super Deluxe 20 30

Ground Floor plan

Table3: Project CostCumulative Investment in first four years is 584.24 L

Particulars Year 1 Year 2 Year 3 Year 4

Land 62.00

-

-

-

Building 224.22

108.4

-

-

Porch & lifts 18.00

-

18.00

7.50

Solar power & Car 5.65

-

3.00

-

Water systems 4.00

-

-

-

Club & Tree House -

8.00

-

-

Electrical equipment -

21.50

-

-

Home Equipment -

15.00

6.50

4.50

Locker & Security 10.00

19.00

-

-

Furnishings 20.00

10.00

-

-

Externals & fees 9.00

10.00

-

-

TOTAL INVESTMENT 352.87

191.8

27.50

12.00

First and Second Floor plan

Table 4: SWOT Analysis

Strengths Weakness Opportunities Threats

Medical background

Inability to have all fully trained & committed personnel from the beginning itself

Increased life expectancy: population pyramid becoming flower-vase shaped

Increase in inflation outpacing our ability to charge compensatory higher fees

Quality and Technology Start-up cash drain

Out migration of the 15-49 age group from Kerala

Not starting our admissions on time and/or slow admission rate

Innovation Weak Brand and Image

Move from Joint to Nuclear families

Policies in destination countries returning migrants from Kerala

Social Media Network

New entrant in the field; So, inexperience and accreditations

Niche: Need for Hospice and Palliative Care

Local Competitors, Government and RBI clearances, Employee unionism

Elevation: 2D View

Table 5: PEST Analysis

Political Economic Social Technological

Local Community politics

Interest and exchange rates Lifestyle trends

Consumer buying mechanisms and technology

Policies in dstinations where Keralites work

Taxation specific to Care Home Services

Consumer buying patterns

Technology legislation

Ecological: water table, green cover reduction

Advertising and publicity

Ethnic and religious factors

Innovation potential

Ethical Policies International monetary issues Media views Technology access,

licencing, patents

EARN your FREE Champ-Days: namely the free days of stay at Champion Care Homes, which you can then redeem at par for free Trial Stays or free Short Stays in Champion Care Homes.When you enroll ONE Resident for Permanent Stay at Champion Care Homes you will earn FOUR Champ-Days!

For more details contact:Dr. E. Mohamed RafiqueV/529 MD’s Quarters, Edalakad, Thabore P.O.,Ernakulam District, Kerala State, India.Pin 683577 Tel: +914842451450 Mob:+918281345391E-mail: emrafi@gmail.com Web: www.championcarehomes.com

 Be a Champ! Earn a free Stay!