Three Steps to Success:

Sign Up, Set Up, Send!Making Strides online... it’s easier than ever before! Go behind-the-scenes

of Making Strides online and see the new features included on your personal

and team pages. Get started NOW!

To find other Making Strides Against Breast Cancer events in your area visit MakingStridesWalk.org

Visit your local Making Strides website. Click the Sign Up button to

Start a New Team, Join an Existing Team, or Walk as an Individual.

If you are unsure about which registration type to select, use the

contact information included on the next page to receive additional

assistance. If you are a returning participant, simply log in using

your previous Username and Password so your address book will be

carried over.

In your new and improved My Strides

dashboard, set up your personal and team

pages by adding photos and text to tell your

“Why I’m Making Strides” story. Speak from

your heart and share your reasons to continue

the fight to end breast cancer.

Send emails from your My Strides dashboard inviting friends, family

and coworkers to join your team or support you with a donation.

Pre-written email templates are available for you to use, or you can

create your own custom message.

To help manage your emails, your dashboard includes advanced

campaign features. When you send an email you can now see who

opens the message, what pages they visit, and the amount donated

to your current campaign.

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Because I know I will make a difference in the fight to end breast cancer. I know that by

raising funds and walking in the American Cancer Society Making Strides Against Breast

Cancer event, I will help save lives from breast cancer.

I believe that one day breast cancer will never steal another year from anyone's life. Making

Strides is not only my opportunity to join my community to fight back against breast cancer,

but it is also a way to inspire hope by raising funds and awareness to help those facing the

disease. That's why I'm walking.

Fundraising Made EasyOnline tools and social media sites make it easier than ever to encourage

friends and family to support you with a donation to help end breast cancer.

QUESTIONS? CONTACT US: 1.800.227.2345 | MakingStridesWalk.org

TIPS FOR ONLINE FUNDRAISING SUCCESS

• After you register online, customize your personal page. Share your reason for walking

and include a great photo.

• Send an email to everyone in your address book. This is the most important step because

you’ll only get a response if you ask! Plus, many people respond quickly to an online request

since all they have to do to donate is click a button. It’s fast, it’s easy, and it helps save lives

from cancer.

• Tell people how their donation can make a difference. Explain that a gift of just $35 helps

provide free information and support for two people facing cancer. A $50 gift could help

provide free lodging tonight for a patient who must travel for treatment.

• Send thank-you emails to your donors.

• Send a follow-up note after your event to let each person know how their gift helped in

the overall success of your fundraising efforts, your team’s fundraising success, and the

event’s fundraising total.

FUNDRAISE ON FACEBOOK – IT WORKS!• Install the Making Strides Fundraising™ app so you can further your fundraising efforts and

share each step of your journey with your friends on Facebook. The app can be easily

downloaded from your My Strides Dashboard.

• Simplify your efforts by utilizing the sample status updates we’ve developed to help you

fundraise on Facebook. Friends can donate to you or register for your team with a simple

click of the mouse.

• Share Making Strides photos from our official Flickr photostream with your friends on

Facebook. A link to our Flickr site is found in the My Event tab of your My Strides Dashboard.

Use the photos as a way to visually introduce the event to friends and ask for their support.

• Post videos from http://www.youtube.com/AmerCancerSociety, the American Cancer Society's

official YouTube channel, to your Facebook page. You’ll find videos about cancer prevention,

treatment and support, breast cancer survivor interviews, candid event moments, and more.

Be sure to include a personal message about why you are sharing the video!

• Connect with the Making Strides community on Facebook. “Like” the national Making

Strides page and your local event page to see what supporters around the country

(and right in your community) are doing to fundraise.