MANAGER EXTRAMay 2009

Is your future lookIng brIght?

specIal opportunIty Issue

Our news is full of evidence of an unstable economy. From corporate layoffs to home foreclosures, bailouts to bankruptcy. We all realize it’s a challenging picture. But it’s also an opportune time for the NSP member/ distributor. Whether you share products full-time, part-time or just a little on the side, you can help others navigate the physical and financial storms of life by sharing the NSP opportunity with them.

Two truths: 1. Everyone wants good health. 2. Everyone can use a little extra income. Right now everyone is either enjoying health or searching for some answers. These could be in the form of medical advice, a gym membership, prescription medication, alternative health care, etc. An Associated Press story dated January 14, 2009, stated, “With many Americans putting off routine doctor visits and self-medicating to save money, use of alternative treatments is on the rise.”1 One example cited in the story is Cathy Birleffi of Calistoga, Calif. The 61 year-old bookkeeper/notary and her retired husband recently turned to herbal alternatives for their health concerns because insurance premiums were skyrocketing and doctor visits and prescription costs were adding up quickly. “Every time I turned around, it was $50 here, $75 there” for prescriptions, she said. The Birleffis are not alone apparently. “For the three months that ended Dec. 28, 2008, nationwide retail sales of vitamins and supplements [were] up almost 10 percent from the same period in 2007.” (Information Resources Inc.) As an NSP Manager/distributor, you can open the door to better health for untold numbers of friends, neighbors and others when you share NSP products and information with them.

Finding Opportunity in Today’s Economy

by Darlyn Britt

“A government survey released in December said concerns about the cost of conventional medicine influenced Americans’ decisions to try alternative remedies. “Non-vitamin, non-mineral natural products, including fish oil and herbal medicines, were the most commonly used alternatives, taken by almost 18 percent of Americans in 2007, the report said. Among those users, roughly a quarter said they delayed or didn’t get conventional medical care because of the cost.”

May 2009, Manager Extra 1

Everyone can use a little extra cash. Or a lot. Whether it’s $50 or $500 a month, anyone you ask is interested in a larger income. And it may be that a moderate extra monthly income spells the difference between bankruptcy or solvency…between making it or breaking. Sharing Nature’s Sunshine products is simple. As people experience success with a product or two,

they share their story with others. Those looking for health solutions ask questions and become interested in natural alternatives. When they discover they can get the highest-quality supplements from a company with an unsurpassed legacy for quality, service and results—along with information and training—they become new customers, and your members grow a successline. Soon the members are receiving rebate checks that can literally help save a struggling person or family.

NSP recently conducted a survey of 500 new members and discovered the following:• 61% of new members are interested in sharing the

benefits of NSP with others. (They need to know HOW.)

• 33% are NOT aware that they can receive a commission when they introduce others to NSP products. (LET’S LET THEM KNOW!)

• 95% have a positive overall impression of Nature’s Sunshine.

• 46% say they are interested in scientific or product updates (information).

• 38% have been using nutritional/herbal supplements for less than one year, and 44% had never used NSP products before joining. (It’s ok to share NSP with people who “don’t use herbs”!)

It’s time to offer the NSP business opportunity to everyone. Let your customers know that they are a welcome addition to the NSP family and that they can earn a commission by sharing products with others. There’s no expensive starter kit to purchase and no monthly minimum purchase to maintain. Anyone can start right now simply by sharing a personal testimonial of natural supplements. Let each customer decide if the time is right to share Nature’s Sunshine. If you don’t offer the opportunity to them, they can’t make that decision for themselves. Convey your commitment to the NSP brand and to this individual should he/she decide to start sharing in earnest. Support your members with information and be available.1 http://www.foxnews.com/story/0,2933,479868,00.html

Look at a Recession-proof IndustryBy Christine HaasTuesday, February 24, 2009 “As some industries struggle in this sluggish economy, direct or home-based marketing seems to be flourishing. It’s called network marketing and those who are doing it say it is recession-proof.”Source: http://www.khou.com/news/local/stories/khou090224_jj_women-business.4a501144.html

Bright Firms Shine in Dark EconomyBy Sherri DauskurdasTuesday, February 24, 2009 (Archived on Tuesday, March 03, 2009) Peg Hendershot, director of Career Vision in Glen Ellyn, Ill. shared these tips for business building in a tough economy:• Stay focused and continually seek new ways

to expand your customer base.• Don’t just work hard, work smart.• Look for ways to offer your customers extra

value.• Look for customers outside your regular niche

or comfort zone.• Remember, affordability is the driving force

for success in today’s consumer market.Source: http://www.thebusinessledger.com/Home/Archives/CommentaryViewpoints/tabid/86/newsid415/618/Bright-firms-shine-in-dark-economy/Default.aspx

2 Manager Extra, May 2009

Open Your Mouth Managers tell us that to be a great sponsor, you need to talk to people about Nature’s Sunshine. Talk to everyone, because you don’t know who may be interested. Mary Christensen, author of Be a Recruiting Superstar!, suggests making 10 contacts every day. Of those 10, two or three may be interested. She also recommends looking for people who may have an inherent interest in natural health and the NSP opportunity, such as:• Healthcare professionals,

including doctors, herb specialists, pharmacists, psychologists, nurses, dentists, physical therapists, naturopaths, chiropractors and midwives.

• Non-healthcare professionals, such as teachers, engineers, counselors and other managers and administrators, because they have strong leadership skills.

• Business owners, especially owners

of health-oriented businesses, such as health clubs, medi-spas, beauty spas, holistic health centers and fitness centers.

• Lifestyle professionals, including personal trainers, business coaches, counselors, career advisors and weight-loss consultants.

Offer Customers the Opportunity Customers are golden contacts because they’re already interested in the products. Sponsor all of your customers. As successful manager Christine Brinker puts it, “You’re doing them a favor. They will get better health, save money on products and eventually earn money.” Direct-selling expert and author Mary Christensen offers the following suggestions on sponsoring customers:• Offer every customer two ways of

ordering: direct from you, or direct from the company. If they choose to order from you, give them a 10% off coupon for their next visit. On subsequent visits, reward them with a customer loyalty card allowing

them to earn free products after a certain number of purchases. If they wish to order directly from the company, sign them up!

• For retail customers, offer them the opportunity to sign up and buy at direct cost on their second or third purchase. (“Did you know you can save 20–30% if you become a member? It’s free. Here’s how it works…”)

• Ask your customers for contact information, so you can keep in touch with them.

• Ask satisfied customers for referrals, and offer incentives to both the referring customer and the referral. If the referral signs up, place him/her under the referring member.

• Use postcards to announce new products, promotions and specials.

• Send your customers a regular e-newsletter.

With the right mindset and the right tools and strategies, your business can soar through sponsoring. Take a deep breath, open your mouth, and happy sponsoring!

For over 35 years, Nature’s

Sunshine has been built on

sharing. Managers thrill to

share the news of better

health with people they meet.

Their businesses thrive when

they share the opportunity

with others. Sponsoring is the

way to add both breadth and

depth to your NSP business.

SPONSOriNg—Sharing Your Way to SuCCeSSby Courtney Hammond

Opportunity Is Where You Find It

NSP Coral Calcium is harvested in an environmentally friendly manner from non-living coral on the seashores of Ryukyu islands, southwest of Okinawa, Japan.

Coral reefs are vibrant communities that thrive in nutrient-poor water.

4 Manager Extra, May 2009

GrowinG Faster with the sunshine 500 ProGram

—Limited time onLy—Break Out New MaNagers with ONly 500 QV!

NSP’s new Sunshine 500 program allows Members to achieve Manager status earlier by pairing two Members together. If each Member earns at least 500 QV in a month and sponsors two or more new members, they are both considered Managers for that month. Call Customer Service (1-800-223-8225) to register your Members in pairs. Registration is open now through July 31, 2009. To be eligible to be paired together, Members must be in your group but in different “lines.” Sunshine 500 Members are still eligible for all normal pay, perks and promotions, and they are uniquely eligible to become Managers more quickly through this program. In order for this to happen in a given month, BOTH of the paired Members must: •Personallysponsoratleast2new

Members •Achieveatleast500GroupQV(with

100 Personal QV or more)If either of the paired Members falls short on either requirement in a given month, then normal compensation plan rules apply to both Members.

“ It seems that much of the news we hear these days focuses on uncertainty—tough times, higher prices and high unemployment. At Nature’s Sunshine, we can offer everyone hope! Hope for better health and hope for anyone looking for some much-needed income. With NSP, this truly is a Season of Sunshine!”

—Greg Halliday, President of NSP U.S.

Managers

registered over

1,200 Members during

our March

pre-launch!

Benefits and Bonuses for Success Any month when both Members in a pair qualify, they are both granted Manager status—helping you, the upline Manager, maintain or advance in rank. In the first month the pair qualifies, you’ll receive bonus QV for Sunshine Select purposes (and for TAC and/or National Convention qualification, if it occurs within the appropriate qualification period). As they are then Managers, you’ll be paid respective overrides as their upline Manager. Also, every time one of your Member pairs qualifies for three consecutive months, you’ll receive a special $200 upline Manager bonus! You can earn this as many times (and for as many pairs) as it is achieved before the program ends! Member pairs get higher commissions and extra bonuses! In any month a registered Member pair qualifies, they’ll receive Manager-level rebates and commissions PLUS an EXTRA$50bonus. And, when a Member pair qualifies for three consecutive months, they’ll each receive an ADDITIONAL $100 bonus!

Get Started Now Register Member pairs through July 31, 2009. As long as a Member pair is registered AND has at least one month of program qualification by the end of July, they may continue to participate in the program through June 2010. Note: The Group QV requirement increases from 500 to 750 in January 2010. Pair up your interested, motivated Members today, and start growing your business the Sunshine 500 way!

Visit www.naturessunshine.com for complete Sunshine 500 rules and regulations.

May 2009, Manager Extra 5

Spark

some excitement

in your group with

Sunshine 500.

You can

register as many

Member pairs as you

like, as long as the pairs

are from different lines

of your successline.

Qualify for National Convention, TAC trip, car allowance or greater Manager overrides more quickly!

6 Manager Extra, May 2009

B u s i n e s s B u i l d i n g

Following Up Is Not Optional!by Don Lehnhof

When Kathryn started experiencing occasional

sleep problems, she turned to her co-worker Shelley who had a reputation for helping people with health questions. Shelley suggested that Kathryn fill out the Health Analyzer on the NSP web site to get an overall picture of her health. Kathryn was intrigued and decided to buy a few of the recommended products. Since her order exceeded $40 she decided to sign up as a Member. Wonderful! Now consider two possible outcomes to this scenario. Outcome #1: Kathryn is eager to try a natural approach to her problem. But when the products arrive, her husband makes a snide comment about her crazy uncle Hal who says herbs will cure his baldness. After taking the products sporadically for two weeks, she sees little difference and puts the bottles on the bottom shelf of the bathroom vanity. Outcome #2: Kathryn is eager to try a natural approach to her problem. Products arrive…husband makes comment…then on day three of taking the products Shelley stops her in the hall at work and asks her how things are going. Kathryn mentions the teasing from her husband and the minimal results. Shelley tells Kathryn about several interesting case studies on sleep issues from her upline Manager and asks if she can call her at home that night to share what she’s learned. This call and two others like it

during the following month keep Kathryn motivated, and within a month and a half, Kathryn is seeing significant sleep improvement.

“It’s the Most Important Thing” Many Managers and Distributors might consider follow up a bother to their customers, or at best a “courtesy,” something non-essential but “good” to do. The truth is that follow-up is a critical step when working with new NSP Members who are trying to solve a health problem or build a business. “It’s the most important thing we can do,” says Jim Jenks, Sr. National Manager, “because negative influences and improper usage of the product can derail a new customer’s success almost immediately.” That customer needs to be reassured that herbs and supplements will work regardless of what a relative might say, and that significant results might take time but are well worth the effort. We proudly proclaim “Real Results, Real Rewards, Real Relationships.” In six simple words, this statement describes the key benefits you offer as a Nature’s Sunshine representative—the NSP Difference in a nutshell. Follow-up is the tool we have to make sure customers get the results they seek. It is a signal that you care and a message to your customer that, unlike the big-box-store buying experience, they are buying a quality product and an herbal expert as a continuing guide.

Examine the top ranks of Nature’s Sunshine Managers and you will find a mountain of enduring customer relationships built one at a time through personal contact and follow-up.

Three Tips From an Expert According to Mary Christensen, author and network marketing expert, you should remember three important things when working with distributors.1. Provide a structured, ongoing

training program that will ensure their access to key resources without bombarding them with information they are not ready to absorb.

2. Make sure you are working with those who are producing results. Support those who deserve it, not those who demand it.

3. Be generous with praise and rewards. A personal phone call or an email to acknowledge work well done will do wonders to make people feel valued.

Keeping in touch with customers and successline distributors is critical to building and maintaining the relationships that are at the core of our company. No matter how technological the world becomes, or how sophisticated the communications systems become, Nature’s Sunshine will always be a “people to people” business. Follow up and succeed!

Visit our website and take a follow-up effectiveness quiz. It’s found in Mary Christensen’s Business Leadership booklet. Log in, go to Library, then Forms and Documents.

Little Heroes Foundation and Nature’s Sunshine—Bringing Hope to Children Worldwideby Darlyn Britt

Nature’s Sunshine has been a proud supporter of the Little Heroes Foundation, a non-profit organization dedicated to supporting children throughout the world since its founding. Established by Travis Hansen, a professional basketball player for the Moscow Dynamo, Little Heroes is focused on improving educational, medical and living conditions for children everywhere. NSP is pleased to help spread sunshine throughout the world and provide occasional updates on how your donations are being used.

Little Heroes Academy, Mana Village, Mali Little Heroes Foundation, in conjunction with Mali Rising, will complete construction of another Little Heroes Academy in Mali, Africa, in June. This three-room school will provide educational opportunities for approximately 125 middle-school-age children who would otherwise have no chance for education. A ribbon-cutting ceremony will take place on June 27. Nature’s Sunshine plans to attend.

Lyubertsy, Russia Children’s Hospital Little Heroes recently finished refurbishing the fourth floor of this hospital, which was in great disrepair. The Children’s Hospital serves orphans and children facing critical health issues. Little Heroes helped with one life-saving liver transplant and is currently raising money to help purchase some much-needed supplies for their laboratory, including blood testing equipment. With our help, this hospital will continue to help children who need transplants and reconstructive surgery (including cleft pallets and club feet) and address many other needs that may arise.

Ghana Clinics See First Shipment of NSP Silver Shield Thanks to the generosity of NSP managers and distributors, Little Heroes has sent the first shipment of Silver Shield® (1,000 units) to medical clinics in Ghana to aid the children of West Africa. Silver Shield may help boost and support immune health. A second shipment is headed to Mali and should be delivered in June. Little Heroes is extremely cautious about making sure its shipments go only to trustworthy people in these countries so no product is stolen or wasted.

Little Heroes Curriculum in Development Little Heroes is currently developing a curriculum for use in a local Utah school district to work with elementary school children two days a week after school. This will teach “Little Heroes” values—strength, kindness, honor, courage, respect, love and sacrifice—to children through fun activities and discussion.

Visit www.littleheroesfoundation.org for more information on the work Little Heroes is doing with your help and that of NSP. The site is in English, Spanish and Russian.

May 2009, Manager Extra 7

8 Manager Extra, May 2009

B u s i n e s s B u i l d i n g

Building Managers, Building a Legacy of CaringOffer Ongoing Training and Support

One of the greatest rewards you’ll receive from being a Manager is seeing other people

achieve their goals. An NSP business is built on real relationships, and the stronger, more supportive those relationships, the greater your success.

Start with New Members Business training can begin the first time an NSP Member receives a rebate check. In the 2008 Business Symposium, Manager Christine Brinker said that when one of her new members receives their first rebate check, she sits down and tells them how they got it, and how it can grow. As their sponsor, you have an excellent opportunity to interview your budding manager. Ask them what they want to achieve, whether it’s a little extra money every month or a full-time business, then help them set goals accordingly. (Use the Income and Benefits meter at www.NSPLife.com as a guide.) Let them know what role you will play as they work toward achieving their goals. Tell them about the support they can expect to receive from Nature’s Sunshine, including ongoing training and educational opportunities.

Help Your Managers Help You The best way to achieve your NSP business goals is to help your Managers achieve theirs. As an upline Manager, you should make yourself available to your Managers. Provide training through business meetings. Know what is going on in your group. The NSP website allows you access to online reports at any time. Check these regularly, and follow up with Managers that are close to achieving their goals. Your support may be just what they need to propel them to the next level. An important part of supporting your Managers is championing their success. Be aware of their goals and achievements, and offer well-deserved recognition for success. Manager Eric Brinker offers these helpful tips: •SignupnewmembersunderManagersinyour

group. (Use NSP’s Placement program.) •Inviteyourmanagerstoteachandparticipatein

meetings and consultations. •RecognizeyourManagers’achievementwithagift,

lunch or congratulatory phone call.

A LEADErshIp TEsTrate yourself on the following statements. ‘Yes’ answers indicate strong leadership skills. n I lead by example. n I believe in everyone but rely on no one. n I get to know my people well. n I help them set exciting, achievable goals. n I expect mutual commitment. n I give them direction. n I mentor those who deserve it before those

who demand it. n I am readily available. n I communicate with my team regularly. n I respond quickly to calls and requests. n I am encouraging and supportive. n I look for ways to recognize team

achievements. n I never talk negatively. n I don’t expect people to do what I do not. n In one-to-one situations my Distributor has

my full attention. n I let my Distributors know they are

appreciated. n I am always honest and sincere. n I am always positive. n They can trust me. n I make it fun.Taken from Mary Christensen’s Business Leadership booklet. Find it online at www.naturessunshine.com. Log in, go to Library, then Forms and Documents.

May 2009, Manager Extra 9

All-NEW for 2009! Natural Health and Education SeminarsExperience three new courses: Understanding Nature’s Pharmacy, The Seven-Step Candida Solution and Change Your Brain, Change Your Life. May 2 Albuquerque, N.M.

Rochester, N.Y. Smithfield, N.C.

16 Helena, Mont. Joplin, Mo. Pleasanton, Calif.

June 6 Kansas City, Mo. 27 Baton Rouge, La.August 1 Houston, Texas 15 Atlanta, Ga.

September12 Birmingham, Ala.

Cleveland, Ohio Denver, Colo. Oak Brook, Ill.

Product Training FREE NSPWebinars Join the Product Focus Webinar. Log in at any of the available times: 11 a.m. (LIVE), 3 p.m., 6 p.m., 8 p.m., 10 p.m. Mountain Time. Register at www.NSPwebinars.com. Or listen by phone. Dial 1-712-432-0453, PIN#8626 (not a toll-free call). Next message available from noon April 8 to noon April 9.May 4–8 Education Week! June 3 Wednesday Chlorophyll July 8 Wednesday EverFlex

Business Training WebinarJuly 15 Wednesday

Coming EventsMay 20–23, 2009 Rising Star Provo and Spanish Fork, Utah

ClARiFiCATioN leaders Conference 2010Please note the new date for next year’s Leaders Conference: Feb. 17–20 in Orlando, Fla. at the Peabody Hotel. We hope you’ll plan to join us!

e v e n t s C a l e n d a r

a n n O u n C e m e n t s

Join us in Las Vegas for Convention 2009—Last Month to Qualify Everyone is invited to attend our National Convention held August 24–28 at the Paris Hotel in Las Vegas, Nev. We’ll launch several new and reformulated products and hear from change expert Gary Coxe and Dr. Mark Hyman, co-author of Ultraprevention, the Six-Week Plan that Will Make You Healthy for Life. Qualification for NSP Managers ends May 31. If you don’t qualify, or would like to bring family or NSP members with you, join us at the following rates:

RegulaR pRicing SunShine Select pRicing

Registration $60 2 for 1

Meetings only $250 2 for 1

convention for 1 $750* $600

convention for 2 $1,400* $1,100

*based on double occupancy.

Online registration takes place June 15 to July 10. Please call NSP Customer Service at 1-800-223-8225 for complete details.

TAC Trip to Alaska Draws Near Qualification for our Top Achievers Club trip, a week-long Alaskan Cruise held September 20–27, ends May 31. Area Managers and above can join us for this exclusive vacation. Earn 50 or 100 percent of your trip for two people by meeting your QV goals. Register online June 9–July 2. For complete details, visit our website at www.naturessunshine.com.

RegulaR pRicing SunShine Select pRicing

Registration $60 $30

50% of tac for tWO (includes airfare) $900/person

$800/person

note: third and fourth person in same cabin $800/person plus airfare

Wanted to BuyViral Recovery and Incontinence homeopathics, Nature’s Phenyltol® (original formula), Vegetable Seasoning Broth, SynerProTein® (original flavor). Nanette Gil, 1-661-323-4658.

For complete details, go to www.naturessunshine.com. Call Customer Service at 1-800-223-8225 to register for a school or seminar. For information on seminars in Spanish, visit our website, or call 1-800-321-4652. Dates and locations are subject to change.

Nature’s Sunshine Products, Inc.P.O. Box 1000Spanish Fork, Utah 84660

Something to Smile AboutXyliBrite™

Stock No. Product Direct Cost QV Mem. to Mem. Sugg. Retail5420-2 XyliBrite Toothpaste (3.5 oz.) $4.95 2.00 $5.70 $7.40

XyliBrite is NSP’s new, all-natural

toothpaste featuring xylitol. Incorporating

xylitol into your oral health program can

help create an unfriendly environment for

cavity-causing bacteria and may improve

overall oral health.

XyliBrite also contains baking soda and

silica, which act as mild abrasives to help

polish teeth and leave them smooth and

clean. Natural spearmint, cinnamon and

anise flavors leave your mouth feeling

fresh and minty. This toothpaste does not

contain fluoride or preservatives.

NSP Manager Extra, May 2009, is published by Nature’s Sunshine Products, Inc., 75 East 1700 South, Provo, Utah 84606. Copyright 2009. Printed in the USA. All rights reserved.