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Presentation by Richard Brook, CEO, Cochlear Europe. Nucleus Cochlear implant Systems. Presentation held in St. Petersburg, May 2009
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Monsana Conference, St. Petersburg :
Cochlear Presentation
Richard BrookPresidentCochlear Europe, Middle East & Africa
Welcome & Thank You
•Dr. Dr. Monika Lehnhardt•Professor Nakatis
•Professor George Tavartkiladze•Professor Yanov•Professor Daikhes
• Leader in implantable devices for hearing impaired:1. Cochlear implants (CI)2. Baha®
3. Electro-Acoustic Stimulation (HybridTM)4. Direct Acoustic Cochlear Stimulator (DACS)
• Global company with focus on innovat ion– ~ 2,000 employees & products sold in 100+ countries– ~ 13% of sales spent on R&D, (est) CI market share of 70%
• 120,000 CI recipients
Cochlear : Background
• gf
The Portable Speech Processor – PSP-2 - 1980
Nucleus/Cochlear Clinical Trial 1982-85
1991
Cochlear’s Focus Areas
1. Continue to improve hearing performance
2. “Smaller, better, easier” processors
3. Simplify for professionals
4. Make sure pat ients can use new technology
5. Set new standards in product reliability
Cor
rect
(%)
0
20
40
60
80
100WordsKey words in Sentences
n = 16
n = 45
n = 32
n = 148
n = 77
Strategy:Year:
F0/F21978
F0/F1/F21979-80
Multispeak1989
SPEAK1991
ACE1998
Mean Open-Set Scores(Adults, electrical stimulation alone at 3 months. Tests in English)
Freedom for Adults:- outstanding performance in quiet and noise
• Significant increase in scores post-operatively• Continuing improvement shown over 12
months
Very Young Language Outcomes:
0
1
2
3
0 1 2 3 4
Chronological Age (years)
Equi
vale
nt L
angu
age
Age
(yea
rs)
Dettman, et al., 2006, in press
Very Young Language Outcomes:Group A, CI ≤12 months (N=11)Individual growth rates for children with 2 or more administrations of receptive language subscale of RI-TLS
0
1
2
3
0 1 2 3 4
Chronological Age (years)
Equi
vale
nt L
angu
age
Age
(yea
rs)
Dettman, et al., 2006, in press
Cochlear’s Focus Areas
1. Continue to improve hearing performance
2. “Smaller, better, easier” processors!
3. Simplify for professionals
4. Make sure pat ients can use new technology
5. Set new standards in product reliability
Sound Processors
Smaller Sound Processors
Helping people stay connected
Wireless Connectivity
Future = no sound processors!
Invisible HearingTiki - Totally ImplantableResearch CI
IntegratedImplantableMicrophone
IntegratedDigital Signal
Processor
IntegratedRechargeable
Battery
Cochlear’s Focus Areas
1. Continue to improve hearing performance
2. “Smaller, better, easier” processors!
3. Simplify for professionals
4. Make sure pat ients can use new technology
5. Set new standards in product reliability
Simplification for clinicians
Simple fitting methods for routine fitting
Addressing daily life in Russia
Remote Recipient Fitting & Follow-up
Internet
Cochlear
Clinic / Fitting Centre
Cochlear’s Focus Areas
1. Continue to improve hearing performance
2. “Smaller, better, easier” processors!
3. Simplify for professionals
4. Make sure pat ients can use new technology
5. Set new standards in product reliability
Recipient access to latest technology
CI24REFreedom
CI24M CI22CI24R
Cochlear’s Focus Areas
1. Continue to improve hearing performance
2. “Smaller, better, easier” processors!
3. Simplify for professionals
4. Make sure pat ients can use new technology
5. Set new standards in product reliability
Set benchmarks in product reliability
Years
0 1 2 3 4 5 6 7 80
1
2
3
Nucleus Freedom
Reliability is important !
Cochlear: Competitor ACompetitor B
1 Publication: Nucleus Reliability Report, Vol. 5, June 2008. 2 Publication: Advanced Bionics - Auditory Reliability Report, Summer 2008.3 MED-EL Website: http://www.medel.at/english/30_Products/01_MAESTRO/pulsar/Pulsar.htm (October 2008)
Worse Better
•Public data from company websites
Competitor A
Competitor A
Competitor B Old
B NewCompetitor Competitor A
Reliability does not happen by chance!!
Key Points Summary
• Cochlear’s Commitment to helping the hearing impaired• Leader in Implantable Hearing Solutions• R&D for Russia Today
1. Continue to improve hearing performance
2. “Smaller, better, easier” processors!
3. Simplify for professionals
4. Make sure patients can use new technology
5. Set new standards in product reliability
Спасибо !!
