STORY TIMEWISH TO LOSE?

Wish to lose?

• Obesity• Multiple factors• Complications• Vague advises• High Expectations• Failed Therapies• Desperate attempts

Binging and Purging

• 700 B.C. Rich ancient Romans binge at lavish banquets and then relieved themselves by vomiting so they could return to the feast and continue eating.

• Ancient Egyptians hieroglyphics depicted use of monthly purges to avoid illness.

• 1680’s - “A skeleton clad with skin”• Bulimia Nervosa

Obesity Soaps

• Reduce Fat• Look young• Without Dieting• Without Exercises• Harmless• Never Fails• ?????

Fat-off Obesity Cream

• Anti-obesity cream• Locally applied• Use in tub-bath• No Dieting• No Exercise• Result in a month• ?????

Quackery Medicines

• Reduce through Listening• Play the Record daily• Develop Dislike for fattening foods• No need of will power

• Many Claims of fat reduction• Unknown contents of tablets• Advertising Tricks• Doctors endorsements

Control Hunger and Overeating

• Ayds Candies• Used by celebrities• False claims

Banned Later…

Bile Beans

• 1890s Bile Beans• Laxative and Tonic• Made By Charles Forde• Unknown Veg source• To disperse unwanted fat• Purify and enrich blood• Found to be fraud• Available till 1980

Use of Appliances

• 1900• Rubber Garments• Harness• Magnet Belts• Weight Reducing?• Nonscientific• Advertised well

Exercise to reduce weight?

• Exercises• Expectations• Unproven• ? Use

• Avoid Exercises

1900 - “Sanitized tapeworm" pills

• To Ingest beef tapeworm cysts • Tapeworms mature in the

intestine• Eat away all the food

http://www.pinterest.com/bossielove/appalling-ads/

1900 - “Sanitized tapeworm" pills

• Once the desired weight was shed • Anti-parasitic medicine was given,• Hopefully killing off the tapeworms. • Variety of dangerous abdominal and

rectal complications to excrete them.

Mid-1950s - Opera singer Maria Callas dropped 65 pounds on the Tapeworm Diet,

Lucky Strike Cigarettes

• 1925 - The Lucky Strike cigarette brand launches

• "Reach for a Lucky instead of a sweet" - campaign

• Capitalizing on nicotine's appetite-suppressing superpowers.

Ear Stapling

• Ear stapling to suppresses your appetite. • Kept for six weeks to three months

Acupuncture

Crazy even today….

• Plastic tongue patch• Created by a Beverly Hills plastic surgeon, • Patch is sewn onto the tongue with six

stitches in about 10 minutes, 2000 Dollars• It makes eating solid food so painful• Forced to adhere to a liquid-only diet • Which supplies only 800 calories a day.

WISH TO

LOSE?