Strategies for Promoting Nuclear Medicine in

Developing Countries

Jose Eduardo S. Rondain, M.D.Makati Medical Center

Philippines

EDUCATION

Partnership with others:

Partnership with others:a) Local -                   b) Regional -

Partnership with others:     a) Local - interhospital exchange of

doctors

Partnership with others:     a) Local - interhospital exchange of

doctors - interhospital exhange of

technologists for training, updates and techniques interchange

Partnership with others:     Philippine Society of Nuclear

Medicine: interhospital agreement (consortium

training

program?)

Partnership with others:     Philippine Society of Nuclear Medicine: Specialty hospitals i.e. heart center, lung

center, kidney center

Partnership with others:     Philippine Society of Nuclear Medicine: Specialty hospitals i.e. heart center, lung center,

kidney center

Tertiary hospitals: Makati Medical Center St. Lukes Medical Center

Other training hospitals lack some of the specialties that the other hospitals commonly see!

Other training hospitals lack some of the specialties that the other hospitals commonly see!

Sharing of training material Doctors are made to rotate in different hospitals to

expose them to other procedures

Partnership with others:     Local partnerships:                  

Regional partnerships: exhange of

doctors/technologists for updates, techniques sharing

or training

Publication of a Newsletter or gazette

Publication of a Newsletter or gazette -local or regional updates will be published

Publication of a Newsletter or gazette -local or regional updates will be published

-interesting Journal articles be discussed in a forum for those who have no access to these materials.

Publication of a Newsletter or gazette -local or regional updates will be published

-interesting Journal articles be discussed in a forum for those who have no access to these materials.

-continual quality improvements of different hospitals will be shared through this media.

Continual Quality Improvements (CQI): cost effective work simplification customer satisfaction is

thrust

Publication of a Newsletter or gazette

CQI …doing the right thing right the first time all the time!

If the technologists and doctors have this in mind, they produce quality work thus there will be no repeats or rework of test procedures ergo no wastage of resources (time, money, supplies, manpower)

Promotion of Nuclear Medicine Procedures

Promotion of Nuclear Medicine Procedures

 Giving lectures to clinicians for their awareness of nuclear diagnostic tests: PSNM “Outreach Program”

Promotion of Nuclear Medicine Procedures

 Giving lectures to clinicians for their awareness of nuclear diagnostic tests

 Handouts/ brochures re: nuclear medicine procedures for doctors and patients (It gives them an opportunity to learn)

Promotion of Nuclear Medicine Procedures

 Giving lectures to clinicians for their awareness of nuclear diagnostic tests

 Handouts/ brochures re: nuclear medicine procedures for doctors and patients (It gives them an opportunity to learn)

Showing video tapes or posters in TV/radio programs

SHARE MARKETING STRATEGIES!

SHARE MARKETING STRATEGIES!I - Identifying group to focus on (patient, insurance company,

hospital, referring doctor) - low cost and patient satisfactionM - modify or influence behavior by giving them information on

nuclear medicine (show them what you do and how you do it)A - advertise nuclear medicine services through brochures or

handouts (service and treatment provided)G - Giving (and finding out) what they want - patients want to

get better and find out what is wrong with them, they like quickservice, pleasant, qualified, trained and professional staff and nice clean environment.

E – Education of customers - referring doctors and patients are your customers - giving lectures or free clinics

Introduction of new techniques/technologies

Share with the group and standardize!

Lack of training programs and proper accreditation!

No formal school for NM technologists Starting this year, formation of a one

year course for NM technologists in one of the universities in Manila

Other Possibilities:

Facilitating regular supply of cost effective radionuclides (Indigenous regional supply and new sources of supply) by promoting regional cooperation in the development of radiopharmaceuticals.

Other Possibilities:

Facilitating regular supply of cost effective radionuclides (Indigenous regional supply and new sources of supply) by promoting regional cooperation in the development of radiopharmaceuticals.

Introducing new and emerging cost effective diagnostic and therapeutic nuclear medicine techniques.

Issues: Low socio-economic status in several

countries of the region. Competing demands from other

technologies Low accessibility and poor communication

in some countries Misplaced nuclear phobia. Anything

nuclear is wrong and get destructive, hence untouchable.

High initial capital cost and running cost Rapid development of technology.

THANK YOU VERY MUCH !Maraming Salamat Po !