The National Diabetes Education

Program: Translating the Science

Joanne Gallivan, M.S., R.D.

Director, National Diabetes Education Program

Diane Tuncer

Deputy Director, National Diabetes Education Program

Objectives

• Describe the National Diabetes Education Program (NDEP) and its goals.

• Highlight NDEP offerings for worksites, communities and others in recognition of National Diabetes Month

• Discuss NDEP’s efforts to focus on behavior change in the development of resources targeting diabetes prevention and management.

• Discuss opportunities for/benefits of collaboration

Global Burden of Diabetes

• WHO estimates that more than 346 million

people worldwide have diabetes more

than double by 2030 without intervention

• 1 in 3 U.S. adults could have diabetes by 2050

if current trends continue

Diabetes in U.S. 25.8 million* 18.8 million diagnosed; 7.0 million undiagnosed

Prediabetes 79 million†

Over 90% undiagnosed

Diabetes: The Tip of the Iceberg

*All ages † Age 20 and older

Source: CDC diabetes fact sheet 2011

• U.S. Department of Health and Human Services program jointly sponsored by:

– National Institutes of Health

– Centers for Disease Control and Prevention

– With over 200 public and private partners

• Seeks to reduce the burden of diabetes in the U.S. by: – Facilitating adoption of proven approaches to prevent or

delay the onset and progression of diabetes and its complications.

National Diabetes Education Program

NDEP’s Partnership Network

• Community for networking and exchanging ideas

• Provide input to NDEP on how to effectively reach and

engage the populations they serve

• Adopt, adapt, co-brand and/or evaluate NDEP messages

and materials for their audiences

• Collaborate to extend the reach of messages and

resources

NDEP Campaigns

Primary prevention Secondary prevention

DCCT/EDIC UKPDS

DPP/ DPPOS

Diabetes Prevention

Campaign: A Family History Approach

Diabetes Prevention Materials

• Ideas for campaign

implementation

• Template news releases

• e-Newsletter copy/feature

articles

• Web banners

• Print PSA/posters

• Live-read radio PSA scripts

• Talking points and media tips

• e-signature

• Diabetes Risk Test

Diabetes Control

Campaign: Managing Diabetes

• Ideas for campaign implementation

• Template news releases

• e-Newsletter copy/feature articles

• Web banners

• Podcasts

• Print PSA/posters

• Live-read radio PSA scripts

• Talking points and media tips

• e-signature

• Template print ads

Diabetes Management Resources

Partners At Work

NDEP Resources for Health Care Professionals www.YourDiabetesInfo.org

NDEP Materials for Consumers

NDEP Materials Development Process

• Science-based, culturally

tailored, consumer friendly

• Translating science into plain

language

• Focus on health literacy

• Focus group testing with target

audience(s)

• Many materials are available in

English, Spanish, and 15

additional languages.

NDEP and Health Literacy

• Review of NDEPs most popular publications

for health literacy/plain language principles,

including:

– Content

– Literacy Demand

– Health Numeracy

– Graphics and Visuals/ Layout and Design

– Learning Stimulation, Interaction and

Motivation

– Cultural Appropriateness

NDEP and Behavior Change Diabetes HealthSense

www.YourDiabetesInfo.org/HealthSense

• A series of three to five minute videos

focused on helping people make lifestyle

changes and cope with the demands of

diabetes.

• Feature people living with diabetes and

NDEP partners and experts.

• Available on Diabetes HealthSense and

can be shared from NDEP’s YouTube

channel.

NDEP and Behavior Change

Lifestyle Change Videos

NDEP and Behavior Change Diabetes HealthSense

• Wants to lose some weight

• Has a hard time “sticking with it”

• Really doesn’t like to exercise

Xavier: Goals

NDEP and Behavior Change

go4life.nia.nih.gov

• Behavior: Physical Activity

• Source: Go4Life

NDEP and Behavior Change

Xavier: Action Steps

• Mother recently

diagnosed with

prediabetes

• Concerned about her own

and her children’s future

health

The Winters Family:

Diagnosis and Concerns

NDEP and Behavior Change

Resource Used: Eat Smart. Play Hard.

• Behaviors: healthy eating,

physical activity

• Audience: parents, child

caregivers

• Source: USDA Food and

Nutrition Service

www.fns.usda.gov/eatsmartplayhardhealthylifestyle

NDEP and Behavior Change

Other NDEP Web Resources

National Diabetes Month Theme:

Diabetes is A Family Affair

Diabetes is a Family Affair

• If You Have a Family History of Diabetes, You Are At Risk

• If You – or Someone You Love – Has Diabetes, Family Support is

Important

• Help Your Community Stay Healthy

– Community settings, such as schools, worksites, senior centers,

and places of worship, are part of an extended family, and so is

your health care team

National Diabetes Month Landing Page YourDiabetesInfo.org/DiabetesMonth2013

If You Have a Family History of Diabetes,

You Are At Risk

If You – or Someone You Love – Has

Diabetes, Family Support is Important

Help Your Community Stay Healthy

National Diabetes Month Promotional

Materials

Social Media Outreach

• Like, tweet, and share the National Diabetes Month

campaign page directly from

yourdiabetesinfo.org/diabetesmonth2013

• Twitter – www.twitter.com/ndep

o Follow us @NDEP

o Use the #diabetes and #diabetesmonth hashtag

• Facebook – www.facebook.com/ndepgov

Social Media Outreach (cont’d)

Join NDEP’s Facebook Event Use NDEP’s Facebook Cover Photo

Social Media Outreach (cont’d)

• NDEP’s YouTube Channel: www.youtube.com/ndepgov

o Watch NDEP’s YouTube videos

o Subscribe to the ndepgov YouTube Channel

o Like and share NDEP’s videos

o Embed NDEP videos on your blog or web site

• HBO’s The Weight of the Nation:

o The Weight of the Nation - Choices Clip: http://www.youtube.com/watch?v=Cj-6n1pefG8&feature=youtu.be

o The Weight of the Nation - Consequences Clip: http://www.youtube.com/watch?v=R3A9nmEE_Jk&feature=youtu.be

World Diabetes Day

• World Diabetes Day (WDD) is celebrated on

November 14.

• The WDD logo is featured on NDEP’s Diabetes

Month landing page and will be promoted on the

NDEP homepage throughout the week of November

11.

• In support of WDD, display the logo on your

website. Download the image from the

YourDiabetesInfo.org homepage, save it, and

upload it to your site with a link to

www.idf.org/worlddiabetesday.

• Share NDEP’s WDD messages on Facebook and

Twitter.

Ongoing Promotions:

What is NDEP Promoting this Quarter?

www.ndep.nih.gov/partners-community-organization/index.aspx http://ndep.nih.gov/resources/promotions/

Year-Round Resources/Activities www.YourDiabetesInfo.org

How NDEP Can Help You www.YourDiabetesInfo.org

• Science-based, culturally tailored, consumer friendly

materials

• Translating science into plain language

• Translation / adaptation of materials – by language and

audience

• Copyright free / may be reprinted

• Organizations may add their logo

• Ready to print files

Thank You!