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Media Kit for advertisers for the peer reviewed journal The Oncologist.
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2013 Promotional Opportunities
360°Engagement in Oncology
The OncologistEstablished by oncologists to help physicians better manage in an ever-changing environment, The Oncologist® is the official Journal of the Society for Translational Oncology (STO). The Journal focuses on clear and concise interpretation addressing the multimodality diagnosis, treatment, and quality of life of the cancer patient. The Journal's articles are meant to impact the practice of oncology and to facilitate significant communication in the introduction of new medical treatments and technology.
Why advertise in The Oncologist?
Advertising in The Oncologist puts your message directly in the hands of your community oncologists and oncology professionals who regularly read the Journal to stay informed of the latest developments and best practices in the field of oncology.
Services to Advertisers
• Display Advertising
• Classified and Recruitment Advertising
• Commercial Reprints
• Sponsored Subscriptions
• Inserts/Outserts
• Cover Tips
• Sponsorship of Alerts; eTOC, fTOC and The Oncologist Express
• Banner Ads on The Oncologist
• Sponsorship of The Oncologist eNewsletter
• Sponsorship of article and commentary Podcasts
• Banner Ads on The Oncologist App
• Digital Ads in The Oncologist eJournal
• Sponsorship of Supplements
The OncologistEditorialThe Oncologist is devoted to medical and practice issues for medical, hematological, radiation, gynecologic, and surgical oncologists and is designed specifically for the busy practitioner entrusted with the care of adult or pediatric cancer patients. The Journal publishes high-impact original research articles, insightful commentaries, and thoughtful reviews.
EditorsEditor-in-Chief
Bruce A. Chabner, M.D.
Senior EditorsRichard M. Goldberg, M.D.Gabriel N. Hortobágyi, M.D.Patrick G. Johnston, M.D., Ph.D.H.M. Pinedo, M.D.
Policy on Placement of AdvertisingAdvertising interspersed between major editorial sections.
Editorial-Advertising Ratio70% editorial, 30% advertising.
General Information Issuance: Monthly; Issue mail date – third week of the month.
Established in 1995
Requirements for Ad ClearanceAll advertising is subject to approval by the Publisher.
• The Oncologist reaches 96% of the oncology ecosystem through various channels
• 4 million Web visits per year
• Global HCP email database: 161,000
10,000 print subscribers
18,900 mobile subscribers
EUROPE25,534
print subscribers64,900
mobile subscribers
US10,000
print subscribers23,691
mobile subscribers
CHINA
2,100 mobile subscribers
OTHER MARKETS
Global Reach Options
2013 US Print CirculationThe Oncologist 2013—Circulation Profile
Specialty TotalMedical Oncology 5,009Hematology Oncology 7,192Hematology 1,961Urology 6,602Radiation Oncology 1,243Gynecologic Oncology 446Musculoskeletal Oncology 90Surgical Oncology 407Pediatric Hematology/Oncology 1,686Oncology Nursing 383Secondary Specialists† 515Total Circulation 25,534
†Includes other specialists with subspecialty in oncology
Circulation BPA Audited
2013 Print RatesFrequency
Black and White Rates 1x 6x 12x 24x 36x 48x 60x 72x 84x 96xfull page $2,740 $2,665 $2,605 $2,540 $2,475 $2,415 $2,355 $2,290 $2,230 $2,170 1/2 page $1,805 $1,730 $1,690 $1,655 $1,615 $1,575 $1,530 $1,505 $1,465 $1,420 1/4 page $1,100 $1,070 $1,030 $1,010 $990 $970 $940 $920 $890 $870
Frequency (Page BW Rate x number of pages)Insert Rates 1x 6x 12x 24x 36x 48x 60x 72x 84x 96x2 page insert $5,480 $5,330 $5,210 $5,080 $4,950 $4,830 $4,710 $4,580 $4,460 $4,3404 page insert $10,960 $10,660 $10,420 $10,160 $9,900 $9,660 $9,420 $9,160 $8,920 $8,6806 page insert $16,440 $15,990 $15,630 $15,240 $14,850 $14,490 $14,130 $13,740 $13,380 $13,0208 page insert $21,920 $21,320 $20,840 $20,320 $19,800 $19,320 $18,840 $18,320 $17,840 $17,360
Color Charges5/Color $2,6504/Color $2,075Metallic Color $900Matched Color $750Standard Color $700
Position Charges 1xCover 4 50% of earned b/w rateCover 2 40% of earned b/w rateTable of Contents 20% of earned b/w rateSpecial Positioning 10% of earned b/w rate
Insertion Order Contact
Name Kathy ClarkPharmaceutical Media, Inc.
Address 30 E 33rd St, 4th floorNew York, NY 10016
Phone 212-904-0365Fax 212-685-6126Email [email protected]
2013 Print Incentives
Continuity ProgramAdvertise in 5 consecutive issues and receive a complimentary insertion of equal or lesser value in the 6th issue.
New Product Launch ProgramReceive a 10% discount off all insertions placed within the first six months of a new product launch.
Clinical Trial Advertising Program Receive a 10% discount off all insertions placed for clinical trial advertising (ongoing - no frequency cap).
Bulk SubscriptionsArm your sales force with the most influential oncology publication.
The Oncologist bulk subscriptions can be a powerful asset in your marketing programs. Your sales force can gain the respect of medical practitioners by delivering the critical, respected, and timely information published in The Oncologist.
The Oncologist Multichannel Cover Tip
Cover tip size: 5” x 7.5”Quantity required: 28,000
Includes both Cover Tip on Print Issue and 300x250 banner ad in The Oncologist HD App which runs
during the corresponding month. (runs opposite the cover icon on the app home page)
Max outsert weight: 3.3 ozQuantity required: 28,000
The Oncologist Multichannel Outsert Program
Cost includes printed outsert to full circulation of The Oncologist and
placement of the ad in the eJournal edition.
The Oncologist App
Reach:● 137,000 users globally● 44,650 users in US
Performance:● 71% of users engage an average of 22
seconds per Ad during launch● Average 10,000 engagements per month
Accolades:● 2012 MM&M Finalist for BEST MOBILE APP
FOR HEALTHCARE PROFESSIONALS ● 20 Oncology market advertisers active on
app in 2012
®
The Oncologist Mobile
Reach:● iOS – Universal App 93,372 ● Android – 4,463● Kindle – 349
Creative:● 320 x 48
The Oncologist Onlinewww.TheOncologist.com
Reach:● 350,000 average users per month● 178,000 unique users● 48,300 registered users
Performance:● 1.4M average monthly impressions● 8 minute average per session
Creative Positions:● Leaderboard-Top● Medium Box-Left Column● Large Skyscraper-Right Column
The Oncologist eNewsletterOverview:● Single sponsored● 2 drops per month● 67,202 circ (US only)● 16.2% average open rate● 0.22% average CTR
Positions/Creative:● Leaderboard-728x90 top● Leaderboard-728x90 bottom
11
22
11
22
eNewsletter – 2013 Circulation Demographics
Specialty Total
Medical Oncology 5,526
Hematology Oncology 8,289
Hematology 5,998
Radiation Oncology 2,544
Gynecological Oncology 1,014
Surgical Oncology 2,783
Pediatric Hematology/Oncology 1,478
Urology 6,600
Oncology Nursing 24,200
Internal Medicine 8,770
Total (US ONLY) Reach 67,202
The Oncologist eNewsletter
Overview:● Single sponsored● 1 drop per month each● 43,800 circ ● 18.0% Average Open Rate● 0.24% Average CTR
Creative Position:● Leaderboard-728x90 top● 50 words maximum● GIF, JPG and PNG files only● Animations are limited to 3
rotations only
Email Alert AdseTOC, fTOC and The Oncologist Express
Overview:● Deliver to The Oncologist Database● Customizable Target Selection● Choose Targets from:
o 67,000+ circ US Onlyo 57,000+ circ xUS
● 17.0% Average Open Rate● 0.23% Average CTR
Custom proposals available upon request
Custom eMail Delivery
Disease Specific Microsite Programs
Overview:● Sponsored Collection of all articles, editorials and
KOL podcasts by disease area● Email awareness campaigns● Conference (booth) showcase & promotion● Dedicated App placement● Custom traffic drivers (push notification)● Optional inclusion of sponsor supplied content,
subject to editorial approval
Custom proposals available upon request
Production SpecificationsBonus Distribution Issues• American Society of Clinical Oncology (ASCO) Annual
Meeting — May-June 2013 — Chicago, IL (May issue)• San Antonio Breast Cancer Symposium
December 2013 — San Antonio, TX (November issue)• American Society of Hematology (ASH) Annual Meeting
December 2013 — New Orleans, LA (November issue)
ExtensionsIf an extension date for material is agreed upon and material is not received by the Publisher on the agreed date, the advertiser will be charged for the space reserved.
CancellationsIf, for any reason, an advertisement is cancelled after the closing date, the advertiser will be charged for the space reserved.
Issue Date Closing Date ROB Ads & Approved Inserts Due
January 12/14/2012 12/19/2012
February 1/18/2013 1/24/2013
March 2/15/2013 2/21/2013
April 3/19/2013 3/22/2013
May* 4/18/2013 4/23/2013
June 5/17/2013 5/22/2013
July 6/17/2013 6/20/2013
August 7/19/2013 7/24/2013
September 8/19/2013 8/22/2013
October 9/18/2013 9/23/2013
November* 10/18/2013 10/23/2013
December 11/18/2013 11/21/2013
Closing Dates for Space & Material
*Notes Bonus Distribution Issues
Mechanical RequirementsInsert Sizes
Keep all live matter 1/4” away from trim edges. Any ad that is to bleed should have an extended area that is 1/8” extra on the sides that are to bleed.
All inserts must be submitted to the Publisher for approval of stock and design and other mechanical specifications. All inserts must be delivered to the printer in cartons with journal name, quantity (28K), and issue clearly marked.
Paper Stock
Cover stock is 80# Sterling Gloss Cover white. Text stock 40# Abibow Brite. Insert stock has 80 lb. maximum and 70 lb. minimum.
Run of Book Ad Sizes
Journal Trim Size: 8 1⁄8” X 10 7⁄8”Type of Binding: Perfect binding
Width Height
2-pages 8 3/8” 11 1/8”
4-pages 16 3/4” 11 1/8”
Non-Bleed Bleed
Page Size Width Height Width Height
Spread (two facing pages)
15 7/8” 10 3/8” 16 3/4” 11 1/8”
Full page 7 11/16” 10 3/8” 8 3/8” 11 1/8”
½ page horizontal
7 5/8” 4 3/4” 8 3/8” 5 1/8”
½ page vertical
3 3/8” 10 3/8” 4 3/4” 11 1/8”
¼ page 3 3/8” 4 3/4” 4” 5 1/8”
Contact InformationSalesTim WolfingerVP, Integrated MediaPharmaceutical Media, Inc.30 E 33rd St, 4th floorNew York, NY 10016Tel: (212) 904-0379Fax: (212) [email protected]
For contracts, insertion orders, and delivery of advertising material:Kathy ClarkPharmaceutical Media, Inc.30 E 33rd St, 4th floorNew York, NY 10016Tel: (212) 904-0365Fax: (212) [email protected]
Please deliver inserts/outserts to:Robin ScottCadmus Communications2901 Byrdhill RoadRichmond, VA 23228
PublisherAlphaMed Press318 Blackwell Street, Suite 260Durham, NC 27701Tel: (919) 680-0011Fax: (919) 680-4411
Marty Murphy, 3rdAlphaMed Press VP, Publishing Technology & Business DevelopmentTel: (919) 200-3727Fax: (919) 287 [email protected]
There was a time when…The pain of cancer could only be treated with
laudanum (opium), and the poppy became a symbol of hope.
In this new medical era…The seeds of the poppy symbolize the promise of
more effective cancer treatments…with higher quality of life.
There was a time when…The pain of cancer could only be treated with
laudanum (opium), and the poppy became a symbol of hope.
In this new medical era…The seeds of the poppy symbolize the promise of
more effective cancer treatments…with higher quality of life.
