What’s so great about

Organic?Presented by Workshop Buffet and

Green Essentials

Eating Organic Food makes you safe from

cancer

Eating Organic Food makes you a Better Person

Eating Organic food is going to make me

cooler than everyone

else

The Realistic benefits

of Organic

NOPOISON

TASTIER

STAYFRESHER

Why in God’s name is it so EXPENSIVE!

Because its “positioned” that way in the West

Is it really any more HEALTHY than what

I’m eating?

What are you really eating?

Why is it always

UNAVAILABLE!Simple: Supply-Demand

It’s just another of these crazy

New-Age FADS.Actually, it’s More like “age-

old”

How do I know it isn’t FAKE Organic?No easy way to tell,

outside a laboratory or credible

certification.

The Real Story of Our Food(as it is today)

How is it grown?

Chemicals in growing

food

Increasing productivity

Combating pest and disease attacks

E.g. Urea19:19:19

Superphosphate…

Nitrification of the waters we drink

E.g. DDTMalathion

Endosulphan…

Endocrine disruptersDamage central nervous

system

Story of Kerala - KasargodAerial spraying on Cashew

Plantations of Endosulfan (a deadly and banned chemical)

Found its way to the drinking water system

Result: Birth deformitiesDiseases of the Central Nervous

System

The classic methods of enquiry…

What, Where, When, Why,

How?

WHAT are we eating? Industrial FoodWHERE does it come from?A thousand kilometers awayWHEN was it harvestedProbably at least 3 days ago if ‘fresh’WHY is it done this way? It’s considered very scientific and efficientHOW was it grown?That’s a much longer story

What would we be saying if we accept this model as the best?Poisonous pesticides in my food can’t possibly harm me

Fresh food isn’t that much better than less fresh foodThe costs of medicines are likely to be less than the costs of better food*I have many more important things to worry about*

FOOD, SHELTER, CLOTHING

AIR, WATER

OLD ORDER

TECHNOLOGY, EDUCATION,ENTERTAINMENT,

TRANSPORT

SHELTER, CLOTHING,

FOOD.AIR, WATER

THE NEW WORLD ORDER

The age of good, cheap food is over

1980 1990 2000 2010 2020

INPUT COSTS (OIL)FOOD PRODUCTIONFOOD INFLATION

Food security under threat?

How about this alternative ideal…

Make food a higher priority in our lives, only because it sustains usKeep poisons out of food growing to keep them out of usFocus on obtaining fresher food, which is tastier tooTry and get access to ORGANIC without having to pay a huge premium

The Science behind the

Modern Food System

(as it is today)

THE FATHERReductionist approach to Plant Nutrition

JUSTUS VON LIEBIG“Father of the Fertiliser Industry”

THE MOTHERIndustrial manufacturing capacity for potassium nitrates

Explosive factories idle after the war

THE OUTCOMEExplosives = FertiliserNerve agents = PesticidesScience replaces or improves upon nature

N P KBelievable?

Organic chemistry replaces organic biology

Carbohydrate + Protien + Low Fats

= The Healthy Body

YES?In which case…

Calcium + Vitamin (A + C+ D + E)

IF NO,Then there is a lot more to healthy food which nature

understands better

So perhaps the best approach is to work with

and copy nature

INVENTCHEAPER OR MORE EFFICIENT METHOD

PRODUCTISE YOUR GOODSFOR MARKETS

DISCREDIT ALTERNATIVES

AND COMPETITORS

CREATE THE PERCEPTION OF

INDISPENSIBILITY

ELIMINATE POSSIBILITY OF

LIABILITIES

CREATE A LONG TERM MONOPOLY FOR ESSENTIALS

Common strategies

for market success

But how can I achieve a healthier

alternative?In Bombay

How can you prove its better or healthier?

How can I get organic food

cheap?

How can I be certain its

really organic?

Where can I buy it

conveniently?

Its too difficult to find and too

expensive. Its impractical.

Rs. 1,000 p.m

becomesRs. 1,500

p.m.

Rs. 2,000 p.m

becomesRs. 3,000

p.m.

Rs. 5,000 p.m

becomesRs. 7,500

p.m.

50% MORE

Grow it yoursel

f

Find someone you trust to grow it for you

Collaborate and contract

someone you trust to

grow it

Get it grown

where you can

monitor it

Make your space

accessible to farmers to sell

it to you

Start thinking even

Beyond Organic

Organic Vegetables Grown around Panjim, Goa

GROWING FOOD IN

POTS, ORGANICALLY

.

Sun 26th Aug10.15-2pm

Oxford Book Store.

Churchgate.

9820855056

bit.ly/

foodinpots