8 Ways to Market Your Concierge Medical Practice to Millennials

8 Ways to Market YourConcierge MedicalPractice to Millennials

SPEC IA LDOCSCONSULTANTS , L LC

Specialdocs Presents...

Experts recognize thatMillennials are shaping thefuture of the healthcareindustry.


Specialdocs offers these8 concierge medicalpractice marketing tips...


MAINTAIN A VIBRANTINTERNET PRESENCE


1Reading online reviews is animportant part of Millennials'healthcare selection process.Update your practice website withpatient testimonials. Post news and insights on socialmedia (in line with HIPAA guidelines).

EMPHASIZE BRIEFWAITING TIMES


2Millennials often forego a visit totheir primary care physician in favorof an acute care clinic to receiveexpedited treatment.Promptly scheduled appointmentsand 'no-wait waiting rooms'associated with conciergemedicine can benefit these fast-moving patients.

PROMOTE 24/7AVAILABILITY


3Millennials value convenience andinstant gratification.Appeal to this tech-savvy, selectiveage group by promoting around-the-clock availability by phone call,text or email.

BE TRANSPARENTWHEN EXPLAININGASSOCIATED COSTS


4Many Millennials have limited cashand appreciate knowing how theirhealthcare money is being used.Present membership fees and extracosts upfront and consider how toassist these patients in understandingtheir insurance information.

OFFER DEVELOPMENTOF A PREVENTIVEHEALTH PLAN


5

Many Millennials care about theirphysical fitness and want to establishhealthy eating habits.Partner with them to create a plan forpreventive care that focuses on theirwellness for years to come.


6

During the selection process,Millennials are swayed by brands thatengage with them.Show that you and your staff willgreet them by name, remember lifemilestones and maintain acomfortable, friendly office space.

DEMONSTRATE HOWYOUR PRACTICEPRIORITIZESPERSONALIZED CARE

TELL YOUR STORY


7Millennials want to connect and beactive participants in a brand storythey believe in. Share the personal and professionalreasons that sparked your decision topractice concierge medicine.

POST PATIENTTESTIMONIALSPROMINENTLY ONYOUR WEBSITE


8

The power of personal endorsementsis strong among Millennials.Many tap into their friend network foradvice on everything from restaurantrecommendations to the best localphysicians.


Have you been successfulat attracting Millennials toyour concierge medicinepractice?


We want to hear from you...

Share your stories or tips withus and follow Specialdocs onsocial media.

@specialdocs

/specialdocs

Specialdocs Consultants, LLC


Not a concierge medicine physician?

Learn how Specialdocs, a healthcare consulting firm, partners withyou to make the transition.

Visit www.specialdocs.comor call 847-432-4502


REFERENCES

Goldman Sachs, 2016: http://www.goldmansachs.com/our-thinking/pages/millennials/

Accenture, 2016: https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-

want-retail.aspx

Ad Age, 2013: http://adage.com/article/cmo-

strategy/millennials-love-brand/243624/

Inc., 2016: http://www.inc.com/walter-chen/here-s-the-on-

fleek-way-to-get-millennials-excited-about-your-brand.html

Healthcare

8 Ways to Market Your Concierge Medical Practice to Millennials