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www.meramedicare.com
Submitted By:Ashis Tripathy
IIM Raipur
•Indian Pharma industry is expected to reach $ 55bn by 2020.
•As per the McKinsey report affordability and acceptability will drive the growth in the industry.
•So there is a large opportunity for Mera Medicare to leverage this and provide cheaper generic drugs.
•Also proportion of pharmaceutical sales out of the total healthcare spending is expected to rise to 27%.
Source: McKinsey Report
Industry Overview
Source: http://www.statista.com/statistics/324599/b2c-e-commerce-as-percentage-of-gdp-india/
Internet penetration in India
• As the internet penetration is increasing with a faster rate , there is an opportunity for Mera Medicare to increase its customer base .
User Interface AnalysisMera Medicare Mera Pharmacy Medidart MedPlusMart
Ease of navigation* Medium Easy Difficult Easy
Mobile App No No Yes No
Product Portfolio display
No Yes No Yes
Link to compare different products
No Yes No No
Products classified into categories
No Yes No Yes
Provision to book appointment for a doctor
No No Yes No
Testimonial by doctors
No No No No
Customer review on service provided
No No No NO
*Based on the responses collected from 40 respondents (age:18-30)
Analysis of additional offerings
• Generic products• OTC products at maximum
discount
• Current offerings: Healthcare device Supplements Baby Care Comparison of different
products Reminder service
• Future offerings: Convenience store Discount store
• Mobile App• Healthcare resources on
website• Doctor Appointment• Health insurance
• Store Locator• Mobile App
Additional Products & Services Offered
Mera Medicare
MedPlusMedidart
Mera Pharmacy
SWOT analysis of MeraMedicare
• Offering generic products at a cheaper price.
• (savings upto 40-60%)• Smallest delivery time (within 24 hours)• Well structured check out option• Customer testimonials increases credibility.• Presence across maximum number of
channels
• Legal issues regarding sale of generic drugs online.
• Low entry barrier for online stores resulting in emergence of new players.
• Unexplored cities to start delivery.• Addition of services like appointment of
doctors through the website• Selling of health equipments• Increasing mobile penetration will lead to
higher customer base (if targeted properly).• Scaling up the business by attracting
investors(investors already approached as per the article in your story.)
• Product portfolio is not displayed• Lack of provision for booking of appointment
with doctor• Absence of additional services like health
insurance, store locator, Reminder services etc.
• Free home delivery above 500.• Comparatively smaller customer
base(MedPlus has a customer base of 150000 and larger employee base of 5000)
THREATSOPPORTUNITY
WEAKNESSSTRENGTH
Stakeholder’s Perspective of Mera Medicare
• Vast opportunity for Mera Medicare if continue to provide authentic generic products.
• It has to plan for tackling of legal issue which may arise as there are some restrictions on online selling of drugs
• Offering limited services• Lesser customer base• Catering to specific parts
in India
• Only company to offer generic drugs at a discount rate of 40-60%.
• Growing at 150% YoY.• Entering into different
parts of India
• Very convenient for OTC drugs.
• But trust issue may arise when purchasing specific drugs.
Overall a Smart Choice
THANK YOU
InnovativePassionate
Team
TransparentEfficient