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Competitive analysis of mera medicare

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Page 1: Competitive analysis of mera medicare

www.meramedicare.com

Submitted By:Ashis Tripathy

IIM Raipur

Page 2: Competitive analysis of mera medicare

•Indian Pharma industry is expected to reach $ 55bn by 2020.

•As per the McKinsey report affordability and acceptability will drive the growth in the industry.

•So there is a large opportunity for Mera Medicare to leverage this and provide cheaper generic drugs.

•Also proportion of pharmaceutical sales out of the total healthcare spending is expected to rise to 27%.

Source: McKinsey Report

Industry Overview

Page 3: Competitive analysis of mera medicare

Source: http://www.statista.com/statistics/324599/b2c-e-commerce-as-percentage-of-gdp-india/

Internet penetration in India

• As the internet penetration is increasing with a faster rate , there is an opportunity for Mera Medicare to increase its customer base .

Page 4: Competitive analysis of mera medicare

User Interface AnalysisMera Medicare Mera Pharmacy Medidart MedPlusMart

Ease of navigation* Medium Easy Difficult Easy

Mobile App No No Yes No

Product Portfolio display

No Yes No Yes

Link to compare different products

No Yes No No

Products classified into categories

No Yes No Yes

Provision to book appointment for a doctor

No No Yes No

Testimonial by doctors

No No No No

Customer review on service provided

No No No NO

*Based on the responses collected from 40 respondents (age:18-30)

Page 5: Competitive analysis of mera medicare

Analysis of additional offerings

• Generic products• OTC products at maximum

discount

• Current offerings: Healthcare device Supplements Baby Care Comparison of different

products Reminder service

• Future offerings: Convenience store Discount store

• Mobile App• Healthcare resources on

website• Doctor Appointment• Health insurance

• Store Locator• Mobile App

Additional Products & Services Offered

Mera Medicare

MedPlusMedidart

Mera Pharmacy

Page 6: Competitive analysis of mera medicare

SWOT analysis of MeraMedicare

• Offering generic products at a cheaper price.

• (savings upto 40-60%)• Smallest delivery time (within 24 hours)• Well structured check out option• Customer testimonials increases credibility.• Presence across maximum number of

channels

• Legal issues regarding sale of generic drugs online.

• Low entry barrier for online stores resulting in emergence of new players.

• Unexplored cities to start delivery.• Addition of services like appointment of

doctors through the website• Selling of health equipments• Increasing mobile penetration will lead to

higher customer base (if targeted properly).• Scaling up the business by attracting

investors(investors already approached as per the article in your story.)

• Product portfolio is not displayed• Lack of provision for booking of appointment

with doctor• Absence of additional services like health

insurance, store locator, Reminder services etc.

• Free home delivery above 500.• Comparatively smaller customer

base(MedPlus has a customer base of 150000 and larger employee base of 5000)

THREATSOPPORTUNITY

WEAKNESSSTRENGTH

Page 7: Competitive analysis of mera medicare

Stakeholder’s Perspective of Mera Medicare

• Vast opportunity for Mera Medicare if continue to provide authentic generic products.

• It has to plan for tackling of legal issue which may arise as there are some restrictions on online selling of drugs

• Offering limited services• Lesser customer base• Catering to specific parts

in India

• Only company to offer generic drugs at a discount rate of 40-60%.

• Growing at 150% YoY.• Entering into different

parts of India

• Very convenient for OTC drugs.

• But trust issue may arise when purchasing specific drugs.

Page 8: Competitive analysis of mera medicare

Overall a Smart Choice

THANK YOU

InnovativePassionate

Team

TransparentEfficient