how to meet the new communication expectations

The business landscape is changing. Disruptive business models emerge in many industries, bringing down brands that weren’t able to adapt. The

same will happen to the pharmaceutical industry. Either you will be the one leading the disruption, or you will be disrupted.

Disrupt or be disrupted:

report issues with getting access to HCPs

42%

1

3

2

4

39%

82%

66%

71%

find it challenging to engage HCPs beyond a call

agree that good relationships are fostered

by providing relevant information

believe it is very important for pharma to support communication

all the way to patients

plan to use more channels in future than they use now

Access and attention of healthcare professionals

towards pharma is declining.With increasing numbers of

patients and administrative work, and shrinking budgets, doctors are

pressured to do more in less time.

PHARMA MARKETERS START TO NOTICE IT:

Becoming more patient-centric is key for pharma to regain the

attention of physicians.

CHALLENGE:

WHAT CAN WE DO?

HOW CAN WE DO IT?

The potential in going digital is tremendous, yet only 18 % of respondents on our webinar reported their company

has gone fully digital. The opportunity to gain

HCPs are on the go - in the office, at the bedside, commuting, at home.

They need to access the information

The only person who knows what’s valuable for me is me. So in order to be relevant, we need to allow individual

By empowering every stakeholder in the value chain, you accomplish two objec-tives, you build advocates for your brand

competitive advantage by being an early adopter is not yet gone.

across different channels. And to con-tinue exactly where they left off.

and you deliver timely, relevant informa-tion at the point it is requested and most needed.

HCP’s main concern is to treat their patients well

DIGITIZE THE CUSTOMER EXPERIENCE

ENGAGE USERS SEAMLESSLY ACROSS MULTIPLE CHANNELS

PERSONALIZE YOUR MESSAGES

EMPOWER ALL THE STAKEHOLDERS

Sebastian Koelsch

Morten Hjelmsoe

Morten Hjelmsoe

Richie Bavasso

$170 Incremental revenue that a TOP25 global pharma company can generate over the next five years in the US by digitizing their customer experience.million

doctors to shape the information and services they receive.

Senior Digital Strategist, Anthill

CEO, Anthill & Agnitio

CEO, Anthill & Agnitio

CCO, Agnitio

Sources: 1. Webinar survey: The e-detailing wow factor in 2015. 26 February 2015. https://www.youtube.com/watch?v=FW4P-2Rxq_U 2. Why doctors are sick of their profession. WSJ. 29 August 2014. http://www.wsj.com/articles/the-u-s-s-ailing-medical-system-a-doctors-perspective-1409325361 3. Where’s my jetpack? Why digital sales technology has been slow to take off. Anthill. 12 December 2014. http://anthillagency.com/wheres-jetpack-digital-sales-technology-slow-take/ 4. Responsive communication survey results. Agnitio. 19 August 2014. http://agnitio.com/news/responsive-communication-survey-results5. Survey infographics: How to get digital right. Agnitio. 26 February 2015. http://agnitio.com/news/survey-infographic-how-get-digital-right

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