LeeAaseDirector, Mayo Clinic Social Media Network@LeeAase

#AmplifyHC

Mayo Clinic’s Social Networking DNA• Founders studied surgery in 25 countries and welcomed

thousands of physicians to observe them in Rochester, Minn.• Patients from every U.S. state and 136 countries in 2016.• More than 20 percent of patients travel > 500 miles for care.• Word-of-mouth #1 info source for patient preference• Social media a natural extension, which led to creation in 2010

of Mayo Clinic Social Media Network (#MCSMN).• Mayo Clinic Connect patient community w/50K members

Helping “A” Students Excel in Social• Develop guidelines, training, resources for 64,000+ Mayo Clinic

staff (including 4,500 physicians & scientists)• Through #MCSMN (socialmedia.mayoclinic.org) deliver

resources to staff and offer to colleagues worldwide.• Social Media Residency (2011-present) • Online, On-Demand CME training in social media basics for

healthcare in collaboration w/Hootsuite (2015)

Mayo Clinic Social Media Champions