MOBILE HEALTHCARE MARKETING: CHANGING THE WAY MEDICAL PROFESSIONALS DO BUSINESS

M O B I L E H E A LT H C A R E M A R K E T I N G : C H A N G I N G T H E WAY M E D I C A L P R O F E S S I O N A L S D O B U S I N E S S

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Have you considered using mobile healthcare marketing for your medical practice? If you haven’t, you should. The world is becoming a more mobile place, and those who do not embrace mobile marketing will be left behind in the industry before too long.

You have got to find ways to connect with new and existing patients. The sheer numbers of people who are on mobile devices daily such as tablets, laptops, and phones means you must be using mobile marketing in order to reach everyone who might be interested in or able to get good use out of your medical services. Here are some innovative mobile marketing strategies for your medical practice.


T H E I M P O R TA N C E O F A M O B I L E H E A LT H C A R E M A R K E T I N G S T R AT E G Y

Marketing Based on Location– You can customize medical ads based on your patients’ physical locations. This means you can target particular areas or businesses with your message. The more relevant your message is to your new and existing patients, the more receptive they will be to receiving and acting on it. This is easy to do on mobile devices, and a very powerful way to bring your message to the right people.

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Apps– You can advertise within the third-party apps that your patients use. You can also create your own apps to disseminate information to your patients, and use these apps to showcase your medical ads. Most people use at least an app or several apps on their phones. Some use lots of them. The more medical ads you can get into apps, the more people you will reach with your message.




Using QR Codes– Keeping in touch with your market in a mobile environment means using QR codes. When your target audience uses their mobile devices to scan the QR codes you use in your mobile advertising, they will be directed to your medical website, a special coupon you are offering, or anything else you want your audience, and only your audience, to see.




Using Mobile Search and Image Ads– You can create ads or mobile searches on Google®. You can even add “click to call” messages to patients so that they can contact your office right from the ad, or put a map to your office in the ad. Patients can come right to you while they are on the road and thinking about it. This can be a good way for you to get appointments and walk-in patients.




Ads on Music Streaming Services– With mobile healthcare marketing, you can put ads on music streaming sites like Pandora®, Spotify®, Rhapsody® and even Slacker®. These sites are popular and get millions of visitors a day. This is a huge audience for you. It is also one you wouldn’t be able to reach without the use of mobile healthcare marketing.




Of course, you can’t just jump into mobile healthcare marketing without some kind of a plan. You definitely don’t want to reach out to your target market blindly. A successful strategy will show you how to reach patients in the most effective way.

With mobile healthcare marketing your new and existing patients can locate you anytime, and anywhere. This is because patients always have their mobile devices on them. With this being said, you are literally always with them, just a click away on their mobile device.

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At Healthcare Marketing Group we lend our expertise and assistance to clinics, hospitals, and medical practices from Los Angeles all the way to New York. Our main goal is to get your messages into the medical mobile marketplace.

You have an excellent opportunity to make a wonderful impression on your new and existing patients with your carefully crafted mobile healthcare marketing ads. Discover more about what we can do for you by contacting us at 800-258-0702 or by visiting our new website healthcaremarketinggroup.com.

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