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S ODIUM A NALYTE L EVEL T EST Empowering 78M Americans to manage hypertension at home www.saltcounts.com

S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

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Page 1: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

SODIUM ANALYTE LEVEL TEST

Empowering 78M Americans to manage hypertension at home

www.saltcounts.com

Page 2: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

$51 Billion: Direct Medical Costs

of Hypertension

Page 3: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

NATIONAL ISSUE

Page 4: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

PROBLEMNo technology to measure daily

salt intake at home

Current Method:24 hour Urine

CollectionRequires lab & physician

Page 5: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

SOLUTION Measure & monitor daily salt intake in 5

mins

Page 6: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

SOLUTION

Page 7: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

COMPETITIVE ADVANTAGE

Published by researchers at Cornell

Granted Patent2015

US 62/141579

Provisional Patent2015

US9128168B2

Page 8: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

B2B BUSINESS MODEL Acquiring Customers via Employee Wellness

ProgramsS.A.L.T. integrated to existing employee wellness

platform

S.A.L.T. applies employer payment & ships devices to employee

Employee enrolls in program on employer platform

Employee tracks daily salt intake, engage and incentivized on employer’s dashboard

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Page 9: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

$3.4B Revenue Opportunity

11M patients x 2 tests per week x $3/test

TARGET MARKET11M

78MAmericans with hypertension

Under treatment, Younger than 60, Adherent to meds

Page 10: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

PARTNERSHIPS

Page 11: S.A.L.T. Sodium Analyte Level Test Startup Pitch 2016

SODIUM ANALYTE LEVEL TEST

[email protected]