Hugh Benjamin

Hugh Benjamin | Marketing Consultant

3 Mistakes that Can Hinder Your Business's

Development

is essential if you want your small business to succeed for many years.

lack of growth is what most entrepreneurs witness. But few realize that the issue isn't external factors, but themselves.

How can you expect your business to grow if you're the one holding it back?

Here are three mistakes I commonly see small business owners make.

Going after the wrong kind of leads.

If you don't know your audience, then how can you expect to draw them in, let alone convert them?

Trying to be everything to everyone.

You're not a giant corporation, nor should you try to be. There's something about small shops that people genuinely love. Strive to appeal to a specific market.

Not tapping into your network (or not creating one).

Your network can be used to grow your client base. But in order to get referrals, you need to build relationships with your network.

Hugh Benjamin | Marketing Consultant

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