A free presentation from Shane Diffily

Universities & Higher Education 3 steps to better online management in UK

• Huge content volumes

• New sites & social networks

• Massive user engagement

• High user expectations

• High internal expectations

Recent years have seen a

MASSIVE growth in universities’

• Unclear Roles & Responsibilities

• Unclear processes & procedures

• Issues with distributed publishing

• Unclear web ownership/leadership

• Lack of tools, budget & skills

But this growth has often

NOT been matched by changes in

Online Ambition Web Management

The journey to better Online Management has 3 steps.

“We have lots of quality issues

& my Web Team is in revolt!

We need to start doing better

Web Management, right now!”

“My management team is finally

ready to invest in web operations.

I now need to identify what I

need & how much it’ll cost.”

“My budget is now in place, so it is

time to get serious.

I need a plan a web team that can

work in a complex organisation.”

Step 3. Optimise Step 2. Organise Step 1. Discover

First, restructure how you think about your web operations. Use the model below to categorise everything into 2 key groups.

These Activities describe

everything you must do to manage

an online presence effectively.

These Resources describe

everything you must have to make

the above Activities happen.

Roles

1. Discover

Learn about this model of Web Management

at www.diffily.com/articles/model.htm

Now, you can start to get “Organised”. To begin, audit your operations to fill-in any critical gaps.

Are you missing essential

software or tools?

Are there unresolved issues

of ownership or authority?

Does your team have out-of-

date roles & responsibilities?

Are important activities being

ignored or left incomplete?

2. Organise

Next, clarify the investment you need to do things better. To do so, measure the impact of your management burden.

This means lots of investment will be

needed to acquire all Resources.

This means operational Activities

will occur very frequently.

A very large web presence creates

a very large management burden.

2. Organise

• Great technical complexity

• Huge content volumes

• High traffic & engagement

Learn how to calculate your own Web Management

burden at www.diffily.com/articles/websitescale.htm

Finally, design a web management system that can cope. This includes roles, responsibilities, staffing, tools, processes, etc.

Common skills include:

- Code

- Design

- Content

Manpower/staffing can be

upwards of 10+ FTEs.*

Ownership often resides with IT,

Communications or Corp. Affairs.

Team structures & leadership

systems are often as shown.

Common tools include CMS,

QA, Analytics, Monitoring & more.

- Marketing

- Analytics

- Technical

*10 FTEs (Full Time Equivalents) is an

estimate for a Large Scale online operation.

3. Optimise

Learn how to configure your own Web Team

at www.diffily.com/articles/webteamroles.htm

The advantages of better web management will then become clear. This 3 benefits below will form the core of your business case.

Clear roles, coherent teams &

defined processes reduce the

chances of embarrassing errors.

Staff with the right tools & support

will produce consistently better

content.

Reduced risk Improved quality A web team with the right budget

authority & leadership will get

more done at less cost.

More productivity

I can help you create a robust & secure business case by

auditing your web management & making recommendations.

I can help you create a better & more stable web team by

fixing structural issues with Roles, Responsibilities, Staffing, etc.

I can help you improve relations with internal customers by

creating the responsive system of support they need.

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3 ways I can help YOU on this journey.

I created a single approach to online for UCD Research

(University College Dublin) by developing a Web Governance

Framework for use among diverse institutions.

I designed a new Web Team for the Irish Cancer Society (incl.

roles, responsibilities & staffing) as part of a new digital strategy

- of which I was also the author.

I have hosted several 3-day & 5-day training courses in the

“Concepts & Practice of Online Management” (e.g. for Aviva

insurance, Zurich, etc.) to improve web teams core skills.

For example, 3 ways I have helped others.

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I am a specialist in Web Governance, as well as being the internet’s most prolific

author on this topic.

With 15 years' experience in digital operations, I have helped organisations in

Higher Education, Government, Non-Profit & Retail improve web management.

In 2014, I produced a 6-part online training course in Web Governance for leading

technology vendor, Siteimprove.com.

Contact me NOW to see how I can help improve your own online operations.

Arrange a FREE webinar… Go to www.diffily.com

Hi. I’m Shane Diffily. Web: www.diffily.com | Email: shane@diffily.com

Infographic: “Web

Governance is broken”

The Website

Manager’s Handbook

Web Content

Production Calculator

Something’s wrong with Web Governance. Find out

how we got into this mess - and how to get out of it.

The original guide! This book gives you a

practical model for the management of any site.

Calculate the time & effort you need to produce,

migrate and review new online content.

Free download at Diffily.com/governance

Free download at Diffily.com/book

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A free presentation from www.diffily.com