Its taken us 5 years to scale Web
Summit from 400 attendees to 30,000
While conference companies hire event
managers, we hire physicists with
They then apply that knowledge and
understanding to the task of creating
and optimising real life networks.
After all a conference is a network,
albeit a momentary one.
Growth Hacking: know WHO your customer is, know WHAT their issue is, know WHERE they are. Then, HACK!
Work on Your Business
and Take Action
Share & Network
Author ~ Internet Mktg Consultant ~ Web Developer
Goal: Helping Business
Owners increase sales,
brick after brick
(Google Analytics tricks)
so you can identify the URLs
that are most effective in
attracting users to your content.
Google URL Builder
a service that takes long URLs and squeezes
them into fewer characters to make a link that
is easier to share, tweet, or email to friends.
having properly configured Goals allows Google
Analytics to provide you with critical information, such as
the number of conversions and the conversion rate.
tracks Add to Cart Event, conversions,
conversion rate, Shopping Cart abandonment
Why Growth Hacking?
Weve got Data
We can Forecast
We have the Tools
1. Integration Hacks
200+ M active users
Once those Craigslist users made the switch, they were more likely to ignore
Craigslist and book through Airbnb in the future.
58% of Facebooks users and 50% of Twitters users log in each day.
See Who You Already Know
We all face the same problems: we connect with people in different ways online, and this is an offering to
manage that in a better and smarter way.
2. Content Hacks
Todays customers -- yep, even your customers -- want content. They read
content, and they convert based on content Neil Patel
Targeted local SEO posts, traffic on FB for 3 cents per click, then
Email Content (+Offers)
Email Marketing is
still the best and cheapest tool to convert sales
3. Freemium Hacks
Create an awesome Freemium
"Paperless is not the goal.
Great experience is
We want to eliminate the stupid uses of paper."
Use Freebie to help with Growth
P.S. I Love You. Get Your Free Email at
Receiver Must Create an Account
Get the Premium Version!
4. Referral Hacks
Benefit both parties
Friend referrals instil more trust than an advertisement. Furthermore , the sender has an incentive to spread the word about Dropbox -getting extra space. The referee also has an
incentive for signing up - more space than if they just signed up through the normal process.
This total costs Dropbox 1GB of space far less than a Google AdWords buy.
Unlock extra features
Other referral examples
- OR -
5. JV Hacks
Use bloggers traffic
We contacted bloggers with
We gave them affiliate links in exchange for a book review.
A win-win hack.
Tap into Existing Networks
I published a roundup post asking bloggers their best tip for promoting blog content. Over 40 different
experts gave their views on the topic
It attracted over 4,000 social shares and remains the most shared post on my blog. It allowed me to
connect with influencers I now consider friends.
All this despite the fact that my blog was relatively new and I was not well-known within my space.
Choose a strategy that
suits your business
5. Joint Venture
Write down strategy outline
1.Who is this for?
2.What do they need to do?
3.How can you implement it?
4.Whats the CTA?
5.How are you going to Track
Create a 30-day plan and:
3.Set up tracking & goals
4.Assess in X days
3. Take Action!