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5 Growth Hacking Strategie s

5 Growth Hacking Strategies + Google Analytics tips & tricks

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5

Growth Hacking

Strategies

Growth Hacking

Growth Hacking

“It’s taken us 5 years to scale Web

Summit from 400 attendees to 30,000…

While conference companies hire event

managers, we hire physicists with

PHDs...

They then apply that knowledge and

understanding to the task of creating

and optimising real life networks.

After all a conference is a network,

albeit a momentary one.”

Growth Hacking: know WHO your customer is, know WHAT their issue is, know WHERE they are. Then, HACK!

Meetup Goals

Learn

ONLY

what

works

…Work on Your Business

…and Take Action

#ecomDublin

Share & Network

facebook.com/groups/

ecommerceandbeyond

Rodolfo Melogli

Author ~ Internet Mktg Consultant ~ Web Developer

Lego Addict

Engineer

Goal: Helping Business

Owners increase sales,

brick after brick

Steal THESE!

(Google Analytics tricks)

…so you can identify the URLs

that are most effective in

attracting users to your content.

Google URL Builder

…a service that takes long URLs and squeezes

them into fewer characters to make a link that

is easier to share, tweet, or email to friends.

Google URL

Shortener

goo.gl/yLN038

…having properly configured Goals allows Google

Analytics to provide you with critical information, such as

the number of conversions and the conversion rate.

Google

Analytics

Goals

Google Analytics

Search Tracking

…tracks Add to Cart Event, conversions,

conversion rate, Shopping Cart abandonment

Google Analytics

Ecommerce Tracking

Google Analytics

Content Experiments

Why Growth Hacking?

We’ve got Data

We can Forecast

We have the Tools

Growth Hacking

Strategies

1. Integration Hacks

Same login/pwd

200+ M active users

1 billion/mo

“Once those Craigslist users made the switch, they were more likely to ignore

Craigslist and book through Airbnb in the future.”

Auto-post to…

Login with…

“58% of Facebook’s users and 50% of Twitter’s users log in each day.”

See Who You Already Know…

“We all face the same problems: we connect with people in different ways online, and this is an offering to

manage that in a better and smarter way.”

2. Content Hacks

Create Content

“Today’s customers -- yep, even your customers -- want content. They read

content, and they convert based on content” – Neil Patel

Use Content

Targeted local SEO posts, traffic on FB for 3 cents per click, then

retargeting offers

Email Content (+Offers)

Email Marketing is

still the best and cheapest tool to convert sales

3. Freemium Hacks

Create an awesome Freemium

"Paperless is not the goal.

Great experience is

the goal.

We want to eliminate the stupid uses of paper."

Use Freebie to help with Growth

P.S. I Love You. Get Your Free Email at

Hotmail

Receiver Must Create an Account

Get the Premium Version!

4. Referral Hacks

Benefit both parties

“Friend referrals instil more trust than an advertisement. Furthermore , the sender has an incentive to spread the word about Dropbox -getting extra space. The referee also has an

incentive for signing up - more space than if they just signed up through the normal process.

This total costs Dropbox 1GB of space – far less than a Google AdWords buy.”

Unlock extra features

Other referral examples

http://www.referralsaasquatch.com/39-best-referral-program-examples-

2014

- OR -

snip.ly/KPyd

5. JV Hacks

Use bloggers’ traffic

Ryan Holiday:

We contacted bloggers with

100.000 readers/month.

We gave them affiliate links in exchange for a book review.

A win-win “hack”.

Tap into Existing Networks

“I published a roundup post asking bloggers their best tip for promoting blog content. Over 40 different

experts gave their views on the topic…

It attracted over 4,000 social shares and remains the most shared post on my blog. It allowed me to

connect with influencers I now consider friends.

All this despite the fact that my blog was relatively new and I was not well-known within my space.” –

Brian Lang

Workshop

#1

Choose a strategy that

suits your business

1. Integration

2. Content

3. Freemium

4. Referral

5. Joint Venture

#2

Write down strategy outline

1.Who is this for?

2.What do they need to do?

3.How can you implement it?

4.What’s the CTA?

5.How are you going to Track

this (KPIs)?

#3

Create a 30-day plan and:

1.Schedule tasks

2.Schedule outsourcing

3.Set up tracking & goals

4.Assess in X days

Thank you!

1. Q&A

2. Meetup

3. Take Action!