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A Culture Of Innovation In Practice - How To Tame The Culture Beast. Präsentiert beim Reeperbahnfestival 2014 in Hamburg durch unseren Autor Daniel Neuberger.
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A CULTURE OF INNOVATION IN PRACTICE!- HOW TO TAME THE CULTURE BEAST!
! 18. September 2014 Daniel Neuberger
I am nervous
I am nervousWhy?
Unknown
Unknown
You!
Culture is like the character of a group!It forms itself as soon as people are coming together!
You can´t have no culture!It influences everyone immediately
You!
First day at Immonet
Agile is not the answer
Developing faster, more flexible and in high
quality the wrong things
Confusing Product Launch with
success
It doesn't matter how great your developer team is if they aren´t
given something worthwhile to build
Role of UXD
Agile = Engine to develop software faster, flexible, high quality, ect. !
IDEASPRIORITIZE
Development
Launch
Only a small percentage of ideas make its way to the market
„80% of the time you/we are wrong about what a customer wants“ — Avinash Kaushik (Web Analytics: An Hour a Day) !
„Netflix considers 90% of what they try to be wrong“ — Mike Moran (Do It Wrong Quickly: How the Web Changes the Old Marketing Rules)
!QualPro tested 150.000 business improvement ideas over 22 years and reported that 75 percent of important business decisions and business improvement ideas
either have no impact on performance or actually hurt performance — (Holland & Cochran, 2005)
Most of our ideas are wrong. Get over it.
Product Discovery
WIE WIR ARBEITEN
1
Nicht so…
…sondern so!
Not like this! !!!!!
Like this! !!!
WIE WIR ARBEITEN
1
Nicht so…
…sondern so!
Identify a solution that is valuable, usable, feasible!With evidence it will succeed!
As fast as possible!As small as possible (Minimum Viable Product)!
!
Design Thinking
Agile + UXD = Product Discovery + Design Thinking
Meet The Beast
„Culture eats strategy for breakfast“ Peter Drucker
„The Principles of Scientific Management“ (1911)!People are avoiding work!
People need control!Separation of thinking and executing
Frederick!Taylor
Companies become networks
Generation Y
networked+cooperative!High technology affinity !
Living and working!good education + self confidence
Competence instead seniority!Personal freedom and responsibility!
State of the art technology!Open and honest communication
& what they expect from companies
2020: 50% of the global workforce will be Generation Y!PriceWaterHouseCoopers: Millenials at Work, 2011
We are not just adding another channel to the mix !We are fundamentally rethinking everything!
Software is eating the world!Technology becomes normal!Companies become networks!
Revolution!
There are 2 clocks measuring the speed of change inside and outside your company. !
!
If your internal clock is slower than the external one, you are in deep trouble. !
!
Culture is like the character of a group!It forms itself as soon as people are coming together!
You can´t have no culture!It influences everyone immediately!
Culture learns
How to tame The Beast
How to tame The Beast
!
Explore your culture
How to tame The BeastZappos Culture Book
How to tame The BeastZappos Culture Book
Great Dream Culture :(
Schneider Culture Modell
Control
Competence
Collaboration
Cultivation
Order!Predictability/ Stability!
Systematism!Standardization!
Certainty
Egalitarian!Diversity!
Involvement!United we stand
Growth!Humanism!
Values!Purpose!Creativity
Professionalism!Pursuit of Excellence!
Autonomy!Contiuous Improvement!
Craftmanship
Two ways to change a culture
!
!
1. Build a culture cell!2. Top Management change approach
Management influences culture massively!!
Walk the talk!!
Hunt the HIPPO!!HIPPO is an acronym for the „Highest Paid Person´s Opinion“!
!
„Given enough time and money, your competitors can duplicate almost everything you´ve got working
for you. They can hire away some of your best people. They can reverse-engineer your process.
The only thing they can´t duplicate is your culture.“ Herb Kelleher
How to tame The Beast
![Golden Rules [Best Practices] to tame the MDM/CDI Beast](https://img.pdfslide.net/doc/110x75/554c6d6bb4c90575798b4d68/golden-rules-best-practices-to-tame-the-mdmcdi-beast.jpg)
