@jennyhalasz#pubcon

HOW TO CREATE AWESOME GOOGLE

ANALYTICS DASHBOARDS & REPORTS

Presented by:Jenny HalaszJLH Marketing

@jennyhalasz#pubcon

Jenny Halasz• In SEO since 2000 – 16 years!• Speaker at Pubcon, SMX, SES, StateofSearch,

InternetSummit, Conversion Conference…• Writer for Search Engine Land & Search Engine

Journal• Contributing Author “SEO Now” and “SEO Like

I’m 5”

@jennyhalasz#pubcon

-William Bruce Cameron

@jennyhalasz#pubcon

TODAY’S MOST USEFUL LINKbit.ly/ga-dashboard-JLH

To use:1. Login to GA2. Paste in the browser3. Select the account to apply it to

@jennyhalasz#pubcon

PROS OF GA DASHBOARDS

Customizable

Applicable to any GA Segment

Set up auto-email

Printable reports

Impress your boss

You only set it up once FREE

@jennyhalasz#pubcon

CONS OF GA DASHBOARDS

Not user friendly

Relies on you to know

what you need

Requires you to set up

segments

Only holds 12 widgets

per dashboar

d

Can’t filter by Metric values

… but it’s free, so what do you expect?

@jennyhalasz#pubcon

@jennyhalasz#pubcon

How Did People Get

to Your Site?

What Did They Do

While They Were There?

How and Why Did

They Leave?

WHERE TO START?

@jennyhalasz#pubcon

How Did People Get Here?

@jennyhalasz#pubcon

What Did They Do?

@jennyhalasz#pubcon

Why Did They Leave?

@jennyhalasz#pubcon

Edit the Title, instead of “Pages/Session”

Choose a Layout

Even Customize Your URL!

Add Filters

@jennyhalasz#pubcon

@jennyhalasz#pubcon

CHANGING DISPLAY OPTIONS

Choose different Dimensions or Metrics

Change row display

@jennyhalasz#pubcon

USING FILTERS - SIMPLE

“Only show” or “Don’t show” Selection

criteria

@jennyhalasz#pubcon

USING FILTERS - REGEX

Selection criteria

Use | to separate items – creates “OR” Use .* as a wildcard

.*/category means match anything before /category category/.* means match anything that comes after category

Test your expressions on the actual reporthttp://bit.ly/regex-for-marketers

@jennyhalasz#pubcon

CUSTOM REPORTS

@jennyhalasz#pubcon

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

CUSTOM REPORTS

@jennyhalasz#pubcon

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

CUSTOM REPORTS

@jennyhalasz#pubcon

Segments – Mobile/Desktop

@jennyhalasz#pubcon

THINGS DATA CAN DOSolidify/

Contradict a hypothesis

Predict a problem

Ensure mistakes are caught

Open a new horizon

Maintain status quo

Teach us about behavior

@jennyhalasz#pubcon

REMEMBER:

Data is just data.Analysis leads to

insight.That useful link again:bit.ly/ga-dashboard-JLH

@jennyhalasz#pubcon

Jenny Halasz@jennyhalasz

jlh-marketing.com

Thank You!