Case study: 2014.06.02 - 2014.08.31

AD INTEGRATION

AD

AD AND CONTENT POWER ! PROJECT BLOCK IN DELFI MAIN PAGE:

INSIDE PROJECT :

AD SYNERGY WITH PROFESSIONAL CONTENT!

PROJECT STRUCTURE :

SUMMER PLAYLIST

INSTAGARMA

WEATHER

OPEN AIR CONTEST/EVENTS

BREAKING SUMMER NEWS

EASY SUMMER CONTENT :

OPEN AIR CONTEST:

SHARE AND GO TO FESTIVALSWITH THREE YOUR FRIENDS! 3422

#MANOVASARASHARE YOUR SUMMER MOMENTS!

AD AND CONTENT POWER

SUMMER PLAYLIST:

- BETS SUMMER HIT'S!705833

PLAYLIST VIEWS

PROJECT LAUNCH BANNERSWITH SPONSORS AD

INTEGRATION : CTR0,41%

Audienace study:

AD

SOCIO-DEMOGRAPHY BY PERSONAL NETINCOME, PLACE OF LIVING, EDUCATION:

54.70% 52.59% 59.58%A HIGHER INCOME

FROM 1201 LTVILNIUS, KAUNAS,

KLAIPĖDA CITIZENS

HAVE A POSTSECONDARY AND

HIGER EDUCATION

AD

GANDER SPLIT:

47.15%

52.85%MAIN PROJECT AUDIENCE AGE 15-44 YEARS

PROJECT REAL USERS REACH:This equates to all Birmingham city

population! This is the secondlargest city in the United Kingdom!

907 387

AD

USERS ACTIVITY/ PAGE VIEWS:

5 847 240

ONE REAL USE AVERAGE TIMESPENT IN PROJECT:

This is time spent alongside AD!

21 min. 55 s.

THANK YOU FOR CHOOSING US!

Karolina Jarmalytėkarolina.jarmalyte@delfi.lt