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GOALS & CAMPAIGNSTRATEGIES
STAGE IN FUNNEL SUCCESS METRICS
GOALS• Increase brand awareness
• Impressions Delivered against Target Audience
• Target Reach
• Share of Voice
• Target Audience Website Traffic Lift
• Awareness Impact
• Brand Recall
• Saturate brand messaging within target audience.
OXYGEN CAMPAIGNSTRATEGY• Broad Demographic Targeting: Industry, Company, Size, etc.• Company Targeting
• Video Targeting
TOP FUNNEL IMPACT(Brand Awareness)
GOALS & CAMPAIGNSTRATEGIES
STAGE IN FUNNEL SUCCESS METRICS
GOALS• Content engagement and education
• Branded Search Lift• Website Content Engagement Lift
• Total Visit• Page Views/Visits• Cost per Lead• New Visitors• Cost per New Visitor• Cost per Page View• Lift in Page Views per Visit• Cost per Visit
• Drive site traffic and conversions• Velocity through funnel
CAMPAIGN STRATEGY• Demographic Targeting: Job Function, Seniority, etc• Facebook Targeting
• Mobile/Youtube/LinkedIn/Targeting
MID FUNNEL IMPACT(Content,Engagement & Education)
GOALS & CAMPAIGNSTRATEGIES
STAGE IN FUNNEL SUCCESS METRICS
GOALS• Leads
• Leads• Cost per Lead
• Conversion Lift• Revenue Contribution• Lead Quality• Opportunity Contribution
• Website form conversions• Contribution to opportunities & revenue
CAMPAIGN STRATEGY• Keyword Targeting• CRM Retargeting• Website BOTTOM FUNNEL IMPACT
(Lead Generation & Sales Conversation)