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Our slides from a recent seminar held in association with EVCOM. • Using live streaming as a marketing tool • Embedding streams in social platforms • Moderating online conversations • Tracking audience behaviour • The opportunities offered by self-service platforms • Ideas for building webcast audiences who keep coming back
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Connecting Live Audiences#EVCOM
Same species:New behaviour
MASSIVELive Streaming
is…
NEW BUSINESS MODELS$£€
Wish I had gone in person…
BlahBlahBlah…
BUILD your audience
UseMULTIPLEchannels
Don’tExpectToo Much
Get your stuff online
FAST
MEET THE ‘SUPERPRODUCERS’
Copyright Kinura LTD 2014
Download our eBook!Photo creds
Sailors – Wiki Commons
From flickr:Chatroulette – Steve HardwoodWish You Were Here - KudumomoPopularity – Brennan SchnellDisappointment – Mark BubakerChannels – Ed YourdonFast man - Nikos KoutoulasHack kids – matylda / HACKNY
Copyright Kinura LTD 2014
Photo creds
Sailors – Wiki Commons
From flickr:Chatroulette – Steve HardwoodWish You Were Here - KudumomoPopularity – Brennan SchnellDisappointment – Mark BubakerChannels – Ed YourdonFast man - Nikos KoutoulasHack kids – matylda / HACKNY
