WpInsider Meetup - Oct 29, 2014 - How to create a stunning, mobile friendly, business website with the Divi theme
2. A little bit about MichelleTecnomatix TecnologiesNow part of
Siemens PLM(Product lifecycle management)Robotics and Automation
Planning solutionto develop robotic and automatedmanufacturing
systems. The softwareaddresses multiple levels of robot
simulationand workcell development, from single robotsand stations
to complete lines and zones. 3. An a bit more ...Japan 3.5 years
projects forToyota, Mazda, NissanFrance/Europe 2 years BMW, VW,
RenaultDetroit/USA 4 years Ford , GM, Dell, FreightlinerVancouver
IT Project Manager in TELUSReal Estate Investor - Built more then
10 websites formy own businessesSince the beginning of 2011:
Castillo Media Group 4. About Castillo Media GroupMission: To
educate business owners about todaysonline marketing technology so
that they can makesmart and educated decisions when going online.We
allow business owners to have as much controlon their website as
they want:Build you own website trainingWe build the website and
the business owner maintainsitMaintenance and support for WordPress
websites 5. What is WordPress (Wikipedia)WordPress is an open
source Content ManagementSystem (CMS), often used as a blog
publishingapplication, powered by PHP and MySQL.It has many
features including a plug-in architectureand a template
system.WordPress was used by more than 22.0% of the top10 million
websites as of August 2013WordPress is currently the most popular
CMS in useon the Internet - 60 Million installations 6. Why
WordpressVery popular which means that:Huge selection of
off-the-shelf solutions. Wordpeessfunctionality can be expanded or
customized usingplugins, which are add-on software modules. There
arethousand of FREE plugin that can do anything you need.Easy to
outsource required changesDoes not vendor-lock youSearch Engine
FriendlyYou are in control ( If you want to be ) 7. WordPress.org
vs. WordPress.comWe are going to talk about the Self
HostedWordPress, ( also referred to as WordPress.org )
WithWordPress.org, YOU host your own blog or website.WordPress.org
is where youll find the free WordPresssoftware that you can
download and install on yourown web server.WordPress.com, on the
other hand, takes care of allof the hosting for you. You dont have
to downloadsoftware, pay for hosting, or manage a web server
butthere are several limitations 8. What can you do with
WordPressBlogs: http://www.themarthablog.com/Video Blogs:
tv.winelibrary.com/Business websites: clientattraction.comOnline
Magazines: www.vancouverlatino.com/Membership Sites:
www.paleoplan.com/Online store:Government:
JoinDelawareSchools.orgSalePages:
wpinsider.org/introduction-to-wordpress-webinar/ 9. Setting Up your
First WordPress websiteAcquireDomainNameSign up
forHostingPointDomain
toServerInstallWordPressInstallThemeBasicsettingsAddContent:Post,Pages,Pics,VideosAddPluginsAddWidgets
10. Acquiring a domainThere are several provider The mostpopular is
GoDaddyPicking a good domain nameIf possible Use keywords that
youtarget market usesIs it easy to say?Is it easy to remember? 11.
WordPress HostingMinimum requirements to run a wordpress website
are:PHP version 5.2.4 or greaterMySQL version 5.0 or greaterOur
additional recommendations:-Apache mod_rwerite ( Linux hosting
recommended )cPanel support cPanel is a web hosting control panel
that provides agraphical interface and automation tools designed to
simplify theprocess of hosting a web site.Server Location If your
business serves a community in a specificgeographic location, it is
recommended that you use a hosting servicethat has servers in your
target location. This will help improve yourSEO ranking in your
area.Disk space and bandwidth limitation We recommend you choosea
hosting plan that is unlimited. These plans are so common
andaffordable, there is no reason you will pick any other option.
12. Hosting Cont.BlueHost A US Based hosting provider that offers
an excellent webhosting service. Simple signup process. $5.95/month
= $71.4/yearSite5 My favorite. Great customer support. .$5.95/month
= $71.4/year . They have servers in various cities aroundthe world
which allows local hosting. Additional cost of $1~$2/monthWpEngine
Fully Managed WordPress hosting - $290/yearNot recommend : GoDaddy
hosting 13. Point the domain at your hostingSet up name servers The
actual values areprovided by the hostingcompanyThe information
shouldbe entered into thedomain registrantdatabase. 14. cPanel
Provided by the hostingcompanyManage email accountsConfigure
domainsInstall and uninstallWordPressManage files in a userfriendly
environment 15. Configure Domain In cPanelYour main domain is
automatically definesIf you add more domain to your hosting
account,use AddOn domainSub domains allow you to define domains
such asmembers.wordpressinsider.org 16. Installing
WordPressDifferent cPanels may use differentsoftware but the idea
is the sameUse a unique administrator username NOT admin 17.
WordPress dashboardLogin through /wp-admin 18. Publishing contentIn
WordPress, you can write either posts or pages.Posts are typically
regular blog entries, you write apost. Posts automatically appear
in reversechronological order on your blog's home page.Pages, on
the other hand, are for content such as"About Me," "Contact Me,"
etc. 19. About Categories & TagsEach post must have at least
one categoryTags are similar to categories, but they are
generallyused to describe your post in more detail. Using tags
isoptional 20. Plugins OverviewPlugins are softwareadd-ons that
canenhance andmodify the defaultbehaviour ofWordpress.Plugin are
installedfrom with theWordPressDashboardExample - AddThis 21. What
you can do with pluginsEasily integrate with email marketing system
such asMailChimpConvert your website to a membership siteSpeed up
your siteEvent calendarsAdd contact formImplement eCommerce
functionalitySocial Media sharing buttons 22. WidgetsWidget is a
fancy word for tools or content that youcan add, arrange, and
remove from the sidebar(s) orany other widgetized area of your
WordPresswebsite.Widgets make it easy to customize the content of
yoursidebar(s).In may WordPress themes Widgets are used tocustomize
the home page 23. ThemesThere are hundreds of free themes you can
choosefromPremium themes cost anywhere between $39~$300Premium
theme providers:Elegant themes $39 per 1 year access for 50+
themesWooThemes From $70/3 themes and upDirectoryPress -
$79StudioPress - $99.5 for one theme/$400 for the entirecollection
24. Planning your websiteUnderstanding your potential clientsHow
they find you websiteWhat are they looking for?What problems do
they want solved?What pain are they seeking a salve for?What dreams
would they love you to fulfillfor them?What language are they
using? 25. Content is king: Write better copyCreating fresh,
engaging content helps build aloyal following and attract
links.Good content creates natural linksGood content bring repeat
visitsGood content likely to cover long tail keywordsthat your
market is looking forThe secret for writing great website copy
issimple: use keyword, the words people use whenthey search, within
your website copy 26. What is the action you would likethe site
visitors to take?CallFill in a contact formOpt in to my listBuy my
productLike my content and recommend toothers via social media 27.
Visual Aspects of your websiteImagesTypical image is less the 500
pixel wide and less then 100KBin sizeColors - Need to be in a
harmony( Read more - Useful Tools to Help Choosing your Websites
Color Scheme )Paletton.com generates color schemes using base
colorPictaculous - generates a color scheme for you based onfive
primary colors from a photo that you upload to theprogram.Contrast
Ratio - Contrast between background and text 28. About
DiviProsModern lookingMobile friendlyEasy to create various page
layouts - Comes with pre madetemplatesVery well documented
-http://www.elegantthemes.com/gallery/divi/readme.htmlConsHard to
move to another themSmall space for logoCost $69/year or $249 for
lifetime. Gives you access to allelegant themes themes 29. Install
new premium theme1. Go to Appearance /Themes2. Click on Add New:1.
Click on Upload theme2. Upload the file and activate the them 30.
Building Pages with DiviPages can use the default WP editor or the
Divi pagebuilderThe 3 main level of the page builder
are:SectionColumnModuleThere are predefined layout you can use to
create anew pageTo create a sales page you can use the Blank
pagetemplate 31. Page SettingsSetting/Permalinks The permanent URL
to yourIndividual postsIt is recommended to use customstructure
:/%category%/%postname%Setting/Reading/Front Page displaysHere you
define which page is your home Page 32. 3 places to customize
themeAppearance->Divi Theme OptionsAppearance->
CustomizeTheme settingsColorsSchemesCustom CSS ( Use child theme )
33. Basic theme settingsLogoFavicon 34. Questions ???? 35. Connect
With Me:Email: [email protected]:
@MichelleCastiFacebook/WordPressInsiderWebsite: WPInsider.org
