Driving Smarter Business Decisions in Vietnam 2014 - Nielsen

KNOW. ACT. GROW.DRiviNG smARTeR busiNess

DeCisiONs iN vieTNAm2014

Over TWO DeCADeS OF DrIvING SMArTer, BeTTer AND FASTer DeCISIONS IN vIeTNAM

1923 1923 1946 1955 1968

The Company is founded and incorporated in

Chicago, IL

Nielsen produces the first marketing

research and performance

surveys Nielsen presents the first

instantaneous Audimeter to the

radio industry

Nielsen creates the Designed

Market Area (DMA) concept, in the U.S.,

defining atelevision market Nielsen begins

measuring television ratings

for all Summer and Winter Olympic

Games broadcasts

We capture and analyse real-life conversation online

across

235of the most popular U.S.

television channels

We measure the activityof more than

50,000online panelists worldwide

Copyright © 2014 The Nielsen Company

1974 1988 2005 2012

We measure

85million

retail product transactions a year in 350,000+ stores

globally

We provide Tv audience measurement in

33countries

NIeLSeN INVIETNAM

1993

Nielsen scanned its first item on June 25, 1974: Juicy Fruit Gum

Nielsen introduces a new TV metering

technology, the Active/Passive meter, to

measure all broadcasts in the U.S.

Nielsen becomes the first official market

research provider for Olympic Games

Nielsen introduces hand-held scanners used by household members to record

UPC-coded purchases

Driving sm arter business Decisions in vietna m 2014

WeLCOmeVAUGhAN RyAN

MANAGING DIRECTOR Vietnam

Vietnam continues to be a volatile market. In less than two years, we have gone from the fastest-growing, retail environment in the world, to a declining market, with many new challenges. As a result, companies need to be better informed. Decision-making can no longer rely on gut feel and historic trends, as uncertain times stand before us. Organic growth will certainly slow down, especially in the key cities of ho Chi Minh and hanoi. For this reason, companies need to look at new markets within the country. Companies that succeed in the future need to be present across the total market. As you will see in this 9th edition of the Nielsen Pocket Reference Book, we must start thinking about RURAL Vietnam as our next source of growth. With over 65% of the country’s population living in rural areas and accounting for around 50% of the country’s GDP, rural Vietnam is the “greener pasture” that will drive growth for many businesses for at least the next decade and beyond.


Information is everywhere and as easy as it is to jump on the Internet bandwagon, it is difficult discerning what matters. That’s the new challenge of “Big Data” and this is where Nielsen can help. We deliver actionable insights to your business, using new forms of technology to consistently provide an UNCOMMON sense of the Vietnamese consumer. This version is a compilation of Nielsen findings over the past year, and our hope is that it helps you identify trends in Vietnam and serves as a first-stop reference when you have questions about the market and your area of interest. We have again included our own proprietary research as well as figures from the Vietnam Government Statistics Office.

Know your consumers. Act to address them. Grow your business.

Our presence in 104 countries across developed and developing regions enable us to provide clients with the most comprehensive view of what consumers watch and buy.

NIeLSeN PreSeNCe

rANKeD AMONG TOP eMPLOYerS IN vIeTNAM

STArTeD MYANMAr OFFICe IN

MArCH 2014

reGIONAL HeADQUArTerS

IN SINGAPOre

ABOUT 6,000 eMPLOYeeS IN

11 MArKeTS

Driving sm arter business Decisions in vietna m 2014


With presence in 104 countries, Nielsen’s mission is to provide clients with the most complete understanding of what consumers watch and buy. The consumer’s world is changing at an unprecedented speed where media and commerce are colliding. We are focused on innovating to stay ahead of evolving market trends, allowing us to provide our clients with usable, practical and meaningful tools that help them make strategic business decisions every day. Nielsen is uniquely positioned to drive performance management solutions for our clients around the globe.

vIII Driving sm arter business Decisions in vietna m 2014

We me AsuRe THese C ATeGORies iN vie TNA m

BeverAGe FOOD PerSONAL CAre

HOUSeHOLD CAre

MILK-BASeD PrODUCTS

BABY PrODUCTS

CIGAreTTeS

Beer Biscuits and pies Hair conditioner Dish washing liquids

Milk powder syndicated

Baby cereal Cigarettes

energy drinks Bouillon MSG Body cream lotions

Fabric softeners Spoon yoghurt Baby diapers

Fruit juices Chilli sauces Deodorants Facial tissues Sweetened condensed milk

Instant coffee Cooking oils Facial care products

Household cleaners

Packaged water Gum Feminine protection

Household insect aerosols and coils

ready-to-drink tea

Instant noodles Mouth wash Household insect lotions

ready-to-drink milk

Mayonnaise Personal wash Laundry products

ready-to-drink coffee

Sauces Shampoo Tissue

Sport drinks Snacks Toothbrushes

Tea bags Toothpaste

Tonic food drinks

1Copyright © 2014 The Nielsen Company

CONTeNTs

3

10

18

24

32

38

44

48

INSIGHT 1: THe BIG PICTUre

INSIGHT 2: WHAT SHOPPerS WANT

INSIGHT 3: HeALTH MATTerS

INSIGHT 4: DeMYSTIFYING rUrAL vIeTNAM

INSIGHT 5: MOre DevICeS, MOre SCreeNS

INSIGHT 6: FUTUre OF BANKING

TAKING A CLOSer LOOK AT THe DATA –HOUSeHOLD INCOMeS

TAKING A CLOSer LOOK AT THe DATA – POPULATION

2 Driving sm arter business Decisions in vietna m 2014

IN S I G HT 1

THe biG PiCTuRe


CONSUMerS Are AT THe HeArTOF YOUr BUSINeSS BUT DO YOU KNOW HOW THE WORLD’S ECONOMY AFFECTS THEIR SPENDING AND SAVINGS DECISIONS?

ARECONSUMERSSAVING?

ARECONSUMERS

SPENDING?

HOW DO THEY FEEL

ABOUT THEIRjOB PROSPECTS?


vIeTNAMeSe CONSUMerS Are CAUTIOUSLY OPTIMISTIC

of vietnamese respondents are confident about

job prospects

45%

of vietnamese respondents are confident aboutpersonal finances

54%

of vietnamese respondents think now is the time

to buy

37%

of vietnamese respondents have recently

changed spending to save more

85%


Q2 2014: ACrOSS ASIA PACIFIC, vIeTNAM IS FAIrLY OPTIMISTIC, ON PAr WITH SINGAPOre

NEW ZEALAND

AUSTRALIA

CHINA

HONG KONG

INDIA

INDONESIA

JAPAN

MALAYSIA

PHILIPPINES

SINGAPORE

SOUTH KOREA

TAIWAN

THAILAND

VIETNAM

53

73

75

85

93

98

98

99

103

105

111

120

123

128


NEARLY HALF OF VIETNAMESE RESPONDENTS FEEL CONFIDENT ABOUT THEIR jOB PROSPECT OVER THE NExT YEAR

OPTIMISM ABOUT PERSONAL FINANCE IS HIGHER, ALTHOUGH BELOW REGIONAL AVERAGE

NOT SO GOODBAD

VN Q3’13

EXCELLENTGOOD

VN Q4’13 VN Q1’14 VN Q2’14 AP Q3’13 AP Q4’13 AP Q1’14 AP Q2’14

3

46

425

3

46

416

3

46

436

3

50

386

6

31

519

6

27

5310

6

26

52

12

6

27

53

12

Base: All respondents n=10125

NOT SO GOODBAD

VN Q3’13

EXCELLENTGOOD


4

44

455

3

39

505

4

38

533

4

41

494

6

30

529

6

29

548

6

29

539

5

29

539


VIETNAM’S WILLINGNESS TO SPEND IS RELATIVELY LOWER THAN THE REGIONAL AVERAGE OVER THE PAST YEAR.

NOT SO GOODBAD

VN Q3’13

EXCELLENTGOOD


8

53

334

6

54

344

8

52

345

5

56

344

10

45

355

9

44

385

9

44

37

5

10

45

38

5


HIGHEST SAVINGS SINCE 2011 (AFTER COVERING ESSENTIAL LIVING ExPENSES)

Investing in shares ofstock/mutual funds

Holidays/Vacations

Home improvements/decorating

New clothes

New technology products

Out-of-homeentertainment

Paying o� debts/credit cards/loans

Retirement fund

Putting into savings

I have no spare cash

Don’t know/undecided

Q3 2013Q4 2013Q1 2014Q2 2014

7274

7779

3531

3338

3230

3131

3033

2930

3133

2729

282525

28

1417

1616

101010

12

1014

1610

77

44

122

1



SNAPSHOT OF VIETNAM OVER THE YEARS

INDEX LEVELS INDICATE DEGREES OF OPTIMISM (>100) AND PESSIMISM (<100)

-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-

Since 2005, the Nielsen Global Survey of Consumer Confidence and Spending Intentions has measured consumers’ confidence, concerns and spending intentions. The largest survey of its kind, it reaches more than 30,000 online respondents in 60 countries—that represents a global online population of close to two billion consumers.

Access Nielsen’s Global Consumer Confidence Trend Tracker at:www.nielsen.com/consumerconfidence

SINCe LAST YeAr, PerCeNTAGe OF vIeTNAMeSe HAve CHANGeD SPeNDING TO SAve ON HOUSeHOLD eXPeNSeS

PerCeNTAGe OF vIeTNAMeSe FeeL THeIr COUNTrY IS CUrreNTLY IN A reCeSSION

STATe OF PerSONAL FINANCeS


IN S I G HT 2

WHAT sHOPPeRs WANT


reTAIL vIeTNAM: WHAT’S FLYING OFF THe SHeLveS AND MALLS?

THE FMCG MARKET?

CUTTING BACK ON?

SPENDING MORE ON?

PREMIUM CATEGORIES?


FMCG MARKET IS FACING THE HEAT

20112012

2013

MAT YA Q2 Q3 Q4 Q1Q1Q2 Q3 Q4Q1

Q2 Q3 Q4Q1

MAT TY

YTD YAYTD TY

14.1

5.2

19.3

8.3

14.2

22.5

2.91.4

4.3 5.9

14.1

20.0

UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH

-1.33.1

1.8

3.0

10.6

13.6

-4.0

3.2

-0.8

12.4

5.7

18.1

14.2

5.8

20.0

15.0

4.2

19.2

14.1

5.6

19.8

12.5

11.1

23.6

9.4

15.3

24.7

6.8

18.7

25.5

4.1

12.9

16.9

3.0

10.7

13.7

3.1

5.3

8.4

-2.3

2.90.6

-3.7

3.0

-0.8-4.0

3.2

-0.7

8 IN 10 VIETNAMESE CONSUMERS CHANGED THEIR SPENDING TO SAVE ON HOUSEHOLD ExPENSES

NOYES

TH VN MY PH ID IN TW JP

928

85

15

80

20

74

26

69

31

69

31

KO AU NZ SG HK AP

80

20

79

21

75

25

67

33

61

39

58

42

55

45

51

49

65

35

CN

Q2 2014Base : All respondents n=7037

FAST MOVING CONSUMER GOODS MARKET DyNAMICS – TOTAL VIETNAM (%)


WHAT ARE THE TOP 3 HOUSEHOLD ExPENSES TO CUT BACK ON?

Q2 2014Base : All respondents who answered yes to Q10 (Code 1) n=428

Cut down on holidays/short breaks

Spend less on new clothes

Cut down onout-of-home entertainment

Cut down ontelephone expenses

Delay upgrading technology,e.g. PC, mobile etc.

Delay the replacement ofmajor household items

Cut down on take-away meals

Cut out annual vacation

Try to save on gasand electricity

Cut down on smoking

Switch to cheapergrocery brands

63

63

47

62

2

Cut down on at-homeentertainment

Use my car less often

Cut down on or buy cheaperbrands of alcohol

Look for better deals on homeloans, insurance, credit cards etc.

I have taken other actionsnot listed above

47

44

41

40

32

22

21

18

16

14

11


MIDDLe CLASS SPeNDINGON THe rISePERCENTAGE INCREASE 2013 VS. 2014

CARS+70%ELECTRONICS

(IPODS)

+262%INTERNATIONAL

TRAVEL

+13%

URBAN RURAL

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+

CLASS C

CLASS B

CLASS D

CLASS E

CLASS F

CLASS A+10

1215

2011

20132012

2633

35

4040

37

2013

12

1012

15

000

32

0

145

815

24

2937

42

4031

22

1911

7


vIeTNAMeSe CONSUMerSAre SMArTer, MOreDISCerNING SHOPPerS MORE FOCUSED ON qUALITY AND STILL SEEKING VALUE

PRICE CHECKS

I USUALLY MAKe PrICe COMPArISONS

BeFOre PUrCHASe DeCISIONS

83%

I’M AWAre OF PrICe FOr MOST PrODUCTS

81%

I CHeCK PrICeS CAreFULLY

55%

qUALITY

I’M WILLING TO PAY MOre FOr HIGHer

QUALITY

73%

TO Me, THe HIGHer THe PrODUCT

PrICe, THe BeTTer THe QUALITY

75%


QUICKer PreMIUMIzATION IN BABY CATeGOrIeSExCEPT FOR MILK POWDER DRIVEN BY HEAVY COMMUNICATIONS AGAINST PRICES

BABY PANTS139%

OF CATEGORY GROWTH

PREMIUM BABY

CEREAL56%

OF CATEGORY GROWTH

Source: Nielsen Retail Audit 6 Cities, data to MAT May’14, premium based on Price Index >120


WHAT Are vIeTNAMeSe SHOPPerS BIG ON?

6,338BABY STORES

+10% VS. 2012*NIeLSeN reS 2013

AMUSEMENTPARKS AND PLAY AREAS

SHOPPING AND ADVICE

WEBSITES

NATAL CARECONSULTATION

Source:http://bit.ly/1ttADpjhttp://bit.ly/1lqbgnr


IN S I G HT 3

HeALTH m AT TeRs


WHAT GOOD HeALTH MeANS TO vIeTNAMeSe CONSUMerS......

EAT/DRINK IN MODERATION

EAT FRESH/NATURAL FOOD

78%

47%

PHYSICAL ExERCISE46%

MEAL’SNUTRITIONAL VALUE41%

KEEPING THEMIND RELAxED35%


BODY, MIND AND SOUL –IT’S A BALANCING ACT

WHAT WEEAT

HOW WELIVE

LIvING HAPPILY

92%

WOrK LIFe BALANCe

89%

DOING eXerCISe

82%

eATINGHeALTHY FOOD

99%

BALANCeD DIeT95%


FrOM PerCePTION TO PrODUCTS

TO CONSUMERS, HEALTHY FOOD IS......

‘HEALTHY’ PRODUCTS ARE......

SAFE/HYGIENIC94%

FRESH91%

vITAMINS INCLUDeD

67%FrOM TrUSTWOrTHY MANUFACTUrerS

58%NATUrAL72%

NO ArTIFICIAL ADDITIveS

58%

LIqUID MILK90% LOW CHOLeSTerOL OIL73%

OrGANIC FOOD63%POWDer MILK56%YOGUrT54%

CereAL46%CHeeSe34%



TOP hEALTh AND NUTRITION PROBLEMS – ThOSE NOT CONFIDENT IN CURRENT hEALTh (%)

ThE MOST IMPORTANT CONCERNS IN LIFE (%)

HEALTH OF HUSBAND/WIFE/CHILDREN

MY PERSONAL HEALTH

MY CAREER

RELATIONSHIP BETWEENFAMILY MEMBERS

FINANCE (MONEY, PROPERTY,HOUSE, VEHICLES ETC.)

26

13

13

12

11

Middle-aged 30+ y.o.: 34%

youth: 19%

OFTEN/EASILY FALLS SICK

DON’T KNOW WHERE TO EATHEALTHY FOOD

WEIGHT LOSS

HEART DISEASE

EATING/DRINKING FOODTHAT LACK IN NUTRITION

17

14

12

12

9

FAMILY HEALTH IS THE TOP CONCERN

1 IN 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEALTH AND WEAK IMMUNITY

Q13. Self-evaluation o own health confidence ((All respondents n=700)Q16. First mention on most common h&N concerns (Those not confident in health n=284)


vIeTNAMeSe CONSUMerSAre HUNGrY FOrNUTrITIONAL INFOrMATION

WOrD OF MOUTH IS PrIOrITY, BUT PrOFeSSIONAL ADvICe ALSO PLAYS A PArT

64%ALWAYS/MOST OF THe TIMe

68%ALL/MOST

HOW OFTEN DO YOU READ IT?

DO YOU BELIEVE IT?

HOW MUCH DO YOU UNDERSTAND?

67%ALL/MOST

COMPAreD TO OTHer COUNTrIeS

52%INDIA

27%THAILAND

25%CHINA

Q29/ 30/ 31. Packaging of products: Nutrition in formation/ supplement facts (All respondents n=700)

Q27/ 28. Source of info and channel for shopping h&N products (All respondents n=700)

SOURCE OF INFO FOR hEALTh AND NUTRITION PRODUCTS (%)

FAMILY/FRIENDS

TV ADS

NEWSPAPERS/MAGAZINES

INTERNET

DOCTORS/NUTRITIONPROFESSIONALS

92

78

46

32

29

TRUST

FAMILY/FRIENDS

TV ADS

DOCTORS/NUTRITIONPROFESSIONALS

54

18

10


IN S I G HT 4

DemysTif yiNG RuRAL vieTNA m


WHAT WOrKS IN THe CITY, MAY NOT, IN THe COUNTrY

TOTAL VIETNAM = 90 MILLION POPULATION

RURAL:

68%OF POPULATION

WHAT’S YOUr STrATeGY FOr vIeTNAM?


eNOrMOUS OPPOrTUNITIeS FOr BrANDS

MOREWEALTH

MOREEDUCATED

MOREMOBILE

MOre COLLeGe GrADUATeS(2014 vS. 2009)

2.5 TimesINCOMe Per

CAPITA GrOWTH(2012 vS. 2010)

44%

MOre INDUSTrIAL, CONSTrUCTION AND

ServICe HOUSeHOLDS(2011 vS. 2006)

49%

OUT-MIGrATION rATe(2011)

3.9%


rUrAL CONSUMerS Are OPTIMISTIC ABOUT THe FUTUreAS THEIR INCOMES INCREASE, MANY ARE TAKINGSTEPS TO IMPROVE THEIR LIVES, AND THE LIVES OFTHEIR CHILDREN

BETTERCONDITIONS

BRIGHTERPROSPECTS

BIGGER IDEALS

65% PLANS TO rePAIr/reBUILD THe HOUSE

47% PLANS TO DeveLOP THeIr OWN CAREER

37% INTeNDS TO BUY A FRIDGE IN THe NeXT 6 MONTHS

25% INTeNDS TO BUY A WASHING MACHINE IN THe NeXT 6 MONTHS

91% Are CONCerNeD ABOUT THeIr KIDS’ FUTURE

15% OF MONTHLY HOUSeHOLD INCOMe SPeNT ON THeIr KIDS’ EDUCATION(v.S. 9% IN UrBAN)

3rD MOST IMPOrTANT LIFe GOAL IS TO SEND CHILDRENTO THE CITYTO STUDY

47% WANT TO ExPLORENEW THINGS


WHAT’S IMPOrTANT:THe TIeS THAT BINDRURAL VIETNAMESE CONSUMERS HAVE A STRONG SENSE OF COMMUNITY. FAMILY AND COMMUNITY BONDING IS A HIGH PRIORITY, AND THEY LISTEN TO AND VALUE ADVICE FROM THOSE AROUND THEM.

CROWD PLAY CLOUT PLAY

CONCerNeD WITH WHAT OTHerS THINK

74%

DAre TO Be DIFFereNT

46%

IS MOST IMPOrTANT DrIver FOr TrIAL

(70%)

‘POPuLAR bRAND’

CONCerNeD WITH WHAT OTHerS THINK

81% RuRAL

Are AFFeCTeD BY OTHerS’

reCOMMeNDATIONS IN PUrCHASe DeCISION

70%

WOULD GeT OTHerS’ IDeAS FOr

reFereNCe ONLY

70%

46% uRbAN

Source: Nielsen Rural 2014; Nielsen Regional Difference 2010

vs.


reTAILerS Are POWerFULBrAND AMBASSADOrSRURAL VIETNAM CONSUMERS ARE READILY BUYING WHAT THE RETAILERS RECOMMEND

90%OF reTAILerS reCOMMeND PrODUCTS TO SHOPPerS

27.5MSHOPPerSreCeIve reTAILerS’ reCOMMeNDATIONS DAILY

8.5MSHOPPerS POTeNTIALLY BUYING PrODUCTS BeCAUSe OF reTAILerS’ reCOMMeNDATIONS DAILY

31%SHOPPerS BUY PrODUCTS THAT Are reCOMMeNDeDBY reTAILerS

477,000OFF-PreMISe STOreS IN rUrAL AreAS

64CUSTOMerS vISIT A rUrAL STOre DAILY


THe IMPOrTANCe OFTrUST AND reASONSALTHOUGH THEIR WEALTH AND AFFLUENCE IS ExPANDING, CONSUMERS IN RURAL VIETNAM REMAIN FRUGAL IN THEIR SPENDING AND LOOK FOR PRODUCTS WHICH PROVIDE REASSURANCE AND LOW RISK

LIMITED INCOME

LOW EDUCATION

12%COMPLeTeD COLLeGe

(1/3 X UrBAN)

1.5MMONTHLY INCOMePer CAPITA IN 2012

(0.5 X UrBAN)

SEASONAL INCOME

70%reLY ON FArMING/FISHING

AND HIreD LABOUr

LIMITED jOB OPPORTUNITIES

3% UNDereMPLOYMeNT

(0.5 X UrBAN)

NeeD TO SCrUTINISe everY PUrCHASe DeCISION for benefits, risks, value

Source: GSO 2012; GSO 2012; Nielsen Rural study 2014; Nielsen Rural Syndicated Study 2009 & Nielsen Rural 2014


TeLevISION reMAINS A KeY CHANNeL TO reACH AND CONNeCT

INFOrMATION SOUrCe ONLY

PrODUCT INFOrMATION (SPeCIFICATION/FUNCTION)

AFFeCTS BrAND PUrCHASe DeCISION

BeING A TrUSTWOrTHY SOUrCe

29% 69% 50% 36%

40% 57% 42% 48%

69% 38% 20% 16%

69% 47% 20% 18%

Most trustworthy

source

A source of entertainment

A reliable source of product

information

A source of entertainment

A reliable source of product

information

A source of product

information

88% SHAre OF TOTAL TIMe SPeNT ON MeDIA USAGe

3.4 HOUrS SPeNT ON WATCHINGTv DAILY


IN S I G HT 5

mORe DeviCes, mORe PL ACes


GROWING MIDDLE CLASS MEANS...

MOre SHOPPING FOr Me, AND MY HOMe

URBAN RURAL

99% 99%

64%

24%

4%

89%

62%

31%

HOUSEHOLD DEVICESPENETRATION

Source: - Rural: Nielsen Rural Study (2014)- Urban: Omnibus (11/2012)

HUGE POTENTIAL FOR ELECTRONIC HOUSEHOLD BRANDS


TEChNOLOGy OWNERShIP AMONG ONLINE VIETNAMESE (SMARTPhONE IS PERSONAL OWNERShIP, ALL OThER DEVICES ARE hOUSEhOLD OWNERShIP)

CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNECTED DEVICES AND SCREENS

*‘Connected TV’ combines Smart TV and TV which connects to the internet via a separate device

Smartphones top the list of personally owned devices

MOre CONNeCTeD SCreeNS AND DevICeS = MOre OPPOrTUNITY TO reACH AND eNGAGe CONSUMerS INUNIQUe WAYS

82

81

75

74

70

58

49

37

35

33

19

SMARTPHONE

LAPTOP/NOTEBOOK

PAY TV

DESKTOP COMPUTER

CONNECTED TV

SMART TV

CONNECTED TV VIASEPARATE DEVICE

GAMES CONSOLE

PAY

SMART

HOME INTERNETCONNECTION

WIRELESS LAN

TABLET


WHAT ARE THEY DOING ON EACH SCREEN?

TIMe SPeNT Per DAY

102MINS/DAY

94MINS/DAY

87MINS/DAY

69MINS/DAY

TOP 5 ACTIvITIeS MOSTLY USeD

198%

BrOWSe WeBSITeS

91%BrOWSe

WeBSITeS

91%BrOWSe

WeBSITeS

94%OrDINArY CALL

AND MeSSAGe

292%

WATCH/reAD THe NeWS

77%WATCH/reAD

THe NeWS

82%WATCH/reAD

THe NeWS

81%BrOWSe

WeBSITeS

386%

SOCIAL NeTWOrK

69%SOCIAL

NeTWOrK

79%PLAY GAMeS

78%LISTeN TO MUSIC

4 83%LISTeN TO MUSIC

62%WATCH MOvIe SerIeS/FILMS

75%LISTeN TO MUSIC

77%SOCIAL

NeTWOrK

5 78%PLAY GAMeS

61%PLAY GAMeS

74%SOCIAL

NeTWOrK

74%WATCH/reAD

THe NeWS

LAPTOP DESKTOP TABLET SMARTPHONE

Source: Nielsen Watch Study (2014) (Urban)


DIGITAL MeDIA IS A vITAL COMPONeNT TO AN OrGANISATION’S CrOSS-PLATFOrM STrATeGY

ONLINE ACTIVITIES ACROSS DAy-PARTS(AS A PROPORTION OF TOTAL ONLINE POPULATION)

ONLINE MEDIA HAS SUBSTANTIAL REACH THROUGHOUT THE DAY, FACILITATED BY MANY CONNECTED AND ‘ALWAYS ON’ DEVICES

USING THE INTERNETLISTENING TO THE RADIOREADING PRINT NEWSPAPERWATCHING TRADITIONAL TV

Befor

e 9am

9am -

Befor

e 12p

m12

pm -

Befor

e 2pm

2pm -

Befor

e 4pm

4pm -

Befor

e 6pm

6pm -

Befor

e 8pm

8pm -

Befor

e 10pm

10pm

Onw

ards

10

20

30

40

50

60

70

80

90


ONLINE VIDEO CONSUMPTION IS VERY STRONG

GENERAL ONLINE VIDEO BEhAVIOUR – STREAMING AND/OR DOWNLOADING(ANy ONLINE VIDEO, NOT SPECIFICALLy TV AND MOVIE CONTENT)

Weekly activity is far higher among young consumers(16–20 year olds: 94%; 21–29 year olds: 93%)

YOUNG CONSUMerS FAr MOre LIKeLY THAN THeIr OLDer COUNTerPArTS TO TUrN TO ONLINe SOUrCeS FOr vIDeO CONTeNT

POPULAR SOURCES OF ONLINE VIDEO AMONG ThOSE WhO DOWNLOADED/STREAMED IN PAST 12 MONThS

SMARTPHONE

LAPTOP/NOTEBOOK

DESKTOP COMPUTER

TABLET

CONNECTED TV

GAMES CONSOLE

HANDHELD MEDIA PLAYER

PVR/DVR

8479

9384

6888

4834

1617

1023

10

6

20112014

28

16 WeeKLY

70

91

45

LAST 12 MONTHS

MONTHLY

98

8196

YouTube

channelnewsasia.com

stomp.com.sg

msn.com

straitstimes.com

asiaone.com

therealsingapore.com

dailymail.co.uk

cnet.com

hu�ngtonpost.com

espnfc.com

about.com

Other

86

37

25

23

22

21

12

11

10

6

5

4

4


BROADCAST TV REMAINS STRONG BUT VOD IS GROWING

hOW TV AND MOVIE CONTENT IS ACCESSED IN 2014

Broadcast TV

TV/movie snippets or entire showsstreamed on sites like YouTube

Legal (non-pirated)Internet sources or VOD services

Time-shifted TV

Illegal (pirated sources) such asBitTorrent, Usenet etc.

Combined Internet TV

79

40

35

16

10

67

CONSUMerS NOW OBTAIN THeIr vIDeO CONTeNT FrOM A vArIeTY OF SOUrCeS – TrADITIONAL AND DIGITAL


PARTICIPATION IN SOCIAL TV ACTIVITy DURING 2014(AMONG TOTAL ONLINE POPULATION)

SOCIAL TV IS A NATURAL ExTENSION OF TV ENGAGEMENTUSING THE SECOND SCREEN

The majority of online Vietnamese have started

participating in social TV activity

SOCIAL Tv IS A NeW eNGAGeMeNT MeTrIC FOr Tv’S eXTeNDeD reACH AND INFLUeNCe ACrOSS SCreeNS

Reading other people’s comments aboutTV programs as you are watching/watched recently

Interacting with others/posting comments aboutTV programs as you are watching/watched recently

91

87

WEEKLY OR MORE OFTENLAST 12 MONTHS

62

57


IN S I G HT 6

fuTuRe Of bANKiNG


HOW WILL THe BANKING AND FINANCe SeCTOr eND THe YeAr?

• CAuTiOus CONsumeRs• bANKiNG DeveLOPmeNTs

(m&A, sCANDALs, eTC.)

1H 2014 2H 2014

• PROmisiNG OuTLOOK• miDDLe CLAss

sPeNDiNG POWeR • emeRGiNG AffLueNT• NeW CHANNeLs

?

FAMILY/FRIENDS/RELATIVES

TV

BILLBOARD

SOURCES OF BANK BRAND AWARENESS

Q4 2011 (N=663) Q4 2012 (N=841) Q4 2013 (N=600)

23 61 98

66 87 28

47 65 25

Source: Nielsen PFM Q4’13; Quali July’13

CONSUMERS’ CONFIDENCE IN BANKS ARE SHAKENED; WORD-OF-MOUTH BECOMES MORE CRITICAL


A ‘GOOD’ BANK IS...• Popular and known by many people

• Strongly recommended by everyone

BANKS’ rePUTATIONDrIve CONSUMer DeCISIONS

I had deposited savings in a small bank due to the higher interest rate, but I felt insecure during this time. When the term ended, I went back to the prestigious bank.

“

”

SAVINGS TRIGGERS

BANK PRESTIGE

HCM (A)N=60

HN (B)N=600

ATM/DEBIT TRIGGERS

LOAN TRIGGERS

BANK PRESTIGE

BANK PRESTIGE

1ST

3RD

6TH

Source: Nielsen PFM – Q4’13; Quali July’13.

(*) Significance higher

70B(*)

78B70B

73A6559

5958

5248

4861

HCM (A)N=300

HN (B)N=300

HCM (A)N=300

HN (B)N=295

Q4’13Q3’13


FUTUre OF BANKING IS MOBILe

AWAre OF INTerNeT BANKING

12%IN

AFFLUeNT GrOUP

38%vS.AWAre OF

MOBILe BANKING

15%IN

AFFLUeNT GrOUP

26%vS.

INTerNeT BANKING

6%IN

AFFLUeNT GrOUP (*)

26%vS. MOBILe

BANKING

9%IN

AFFLUeNT GrOUP (*)

22%vS.

(*) hh income 30mil VNDSource: Nielsen PFM Q4’13; Quali July’13

MOST TrUSTeD SOUrCe OF AWAreNeSS IS WOM 96% v.S. 69% IN THe MASS MArKeT.

I rarely visit the bank. I do 99% of my transactions online. So easy and convenient.

“”


TA KIN G A CLOS E R LO O K AT THE DATA –

HOuseHOLD iNCOme


HOUSeHOLDINCOMe CLASSIFICATIONHOUSEHOLD INCOME BAND (HIB) CLASSIFICATION SYSTEM OVERVIEW.

THIS CLASSIFICATION SYSTEM IS BASED ON GROSS MONTHLY INCOME.

TABLe 1: HIB OF UrBAN HA NOI AND UrBAN HO CHI MINH CITY

hIB

2013

hANOI hO ChI MINh CITy hO ChI MINh CITy AND hANOI

URBAN URBAN URBAN

A5 0% 0% 0%

A4 0% 0% 0%

A3 0% 0% 0%

A2 1% 3% 2%

A1 19% 18% 18%

A 20% 21% 21%

B 39% 38% 38%

C 33% 31% 32%

D 8% 9% 9%

E 0% 1% 0%

F 0% 0% 0%

TOTAL 100% 100% 100%

Sample Size 102,923 78,401 181,324

Source: Nielsen Database 2013


TABLe 2: HIB OF UrBAN AreAS IN THe 5 KeY CITIeS

hIB

2013

hANOIhAI

PhONGDA NANG

hO ChI MINh CITy

CAN ThO5 KEy CITIES

URBAN URBAN URBAN URBAN URBAN URBAN

A5 0% 0% 0% 0% 0% 0%

A4 0% 0% 0% 0% 0% 0%

A3 0% 0% 0% 0% 0% 0%

A2 1% 0% 1% 3% 0% 2%

A1 19% 8% 14% 18% 6% 16%

A 20% 9% 14% 21% 7% 18%

B 39% 39% 34% 38% 22% 37%

C 33% 43% 39% 31% 43% 34%

D 8% 9% 12% 9% 23% 10%

E 0% 0% 1% 1% 5% 1%

F 0% 0% 0% 0% 0% 0%

TOTAL 100% 100% 100% 100% 100% 100%

Sample Size 102,923 3,968 17,281 78,401 8,094 210,667



TABLe 3: HIB OF vIeTNAM

hIB

2013

VIETNAM

URBAN RURAL TOTAL

A5 0% 0% 0%

A4 0% 0% 0%

A3 0% 0% 0%

A2 1% 0% 1%

A1 13% 5% 8%

A 15% 5% 8%

B 35% 24% 28%

C 37% 42% 41%

D 12% 22% 19%

E 1% 6% 5%

F 0% 0% 0%

TOTAL 100% 100% 100%

Sample Size 231,612 18,936 250,548



TA KIN G A CLOS E R LO O K AT THE DATA –

POPuL ATiON


POPULATION BY GeNDer AND AGe GrOUP IN 2012

AGE TOTAL MALE FEMALE

Tổng số – TOTAL 88,526,883 43,792,120 44,734,763

0 1,492,019 782,096 709,922

1–4 5,759,674 3,001,856 2,757,818

5–9 6,900,702 3,563,846 3,336,857

10–14 7,432,431 3,828,092 3,604,338

15–17 5,371,488 2,754,593 2,616,895

18–19 3,858,450 1,960,260 1,898,190

20–24 8,739,469 4,402,797 4,336,672

25–29 8,060,608 4,040,881 4,019,727

30–34 7,094,894 3,580,256 3,514,638

35–39 6,743,261 3,409,853 3,333,408

40–44 6,152,669 3,063,450 3,089,219

45–49 5,632,216 2,735,341 2,896,875

50–54 4,561,511 2,158,044 2,403,467

55–59 3,077,141 1,409,655 1,667,486

60–64 1,996,358 889,929 1,106,429

65–69 1,599,749 674,354 925,395

70–74 1,448,634 584,300 864,334

75–79 1,227,962 492,867 735,095

80–84 742,679 271,823 470,856

85+ 634,968 187,826 447,142


POPULATION BY PrOvINCe 2008–2012

REGION/PROVINCE

2008 2009 2010 2011 2012

Tổng số – TOTAL 85,118,700 86,025,000 86,932,500 87,840,000 88,772,900

Red River Delta 19,473,700 19,618,100 19,803,300 19,999,300 20,236,700

ha Noi 6,381,800 6,472,000 6,588,500 6,699,6 00 6,844,100

Vinh Phuc 993,800 1,000,400 1,007,600 1,014,600 1,020,600

Bac Ninh 1,018,100 1,026,500 1,041,200 1,060,300 1,079,900

Quang Ninh 1,135,100 1,146,100 1,154,900 1,163,700 1,177,200

hai Duong 1,700,800 1,706,800 1,712,800 1,718,900 1,735,100

hai Phong 1,824,100 1,840,400 1,857,800 1,878,500 1,904,100

hung yen 1,126,200 1,128,600 1,138,300 1,150,400 1,145,600

Thai Binh 1,782,700 1,783,100 1,784,800 1,786,000 1,787,300

ha Nam 786,900 786,200 786,300 786,900 790,000

Nam Dinh 1,826,100 1,828,400 1,830,000 1,833,500 1,836,900

Ninh Binh 898,100 899,600 901,100 906,900 915,900

Northern Midlands and Mountain

10,997,300 11,073,500 11,177,000 11,290,500 11,400,200

ha Giang 716,200 725,100 733,700 746,300 758,000

Cao Bang 510,500 511,200 513,100 515,000 515,200

Bac Kan 293,600 294,600 296,600 298,700 301,000

Tuyen Quang 723,500 725,200 729,900 730,800 738,900

Lao Cai 606,500 615,800 626,700 637,500 646,800

yen Bai 737,500 741,700 751,300 758,600 764,400

Thai Nguyen 1,120,300 1,125,400 1,131,300 1,139,400 1,150,200

Lang Son 730,700 733,200 736,300 741,200 744,100

Bac Giang 1,554,600 1,556,900 1,564,400 1,574,300 1,588,500

Phu Tho 1,311,500 1,316,600 1,320,200 1,326,000 1,335,900

Dien Bien 479,300 490,800 501,200 512,300 519,300

Lai Chau 367,900 371,400 380,500 391,200 397,500

Son La 1,067,200 1,079,200 1,099,000 1,119,400 1,134,300

hoa Binh 778,000 786,400 792,800 799,800 806,100


REGION/PROVINCE

2008 2009 2010 2011 2012

North and South Central Coast

18,797,900 18,855,700 18,943,500 19,046,500 19,173,600

Thanh hoa 3,408,800 3,404,300 3,405,900 3,412,600 3,426,600

Nghe An 2,912,100 2,914,500 2,928,700 2,942,900 2,952,000

ha Tinh 1,234,000 1,227,800 1,228,200 1,229,300 1,230,500

Quang Binh 843,500 845,000 848,600 853,000 857,900

Quang Tri 596,700 598,600 601,700 604,700 608,100

Thua Thien hue 1,084,900 1,087,600 1,090,900 1,103,100 1,114,500

Da Nang 868,800 894,500 926,800 951,700 973,800

Quang Nam 1,417,800 1,423,000 1,427,100 1,435,000 1,450,100

Quang Ngai 1,217,000 1,217,200 1,218,600 1,221,600 1,227,900

Binh Dinh 1,485,600 1,487,400 1,492,000 1,497,300 1,501,800

Phu yen 856,700 862,400 867,200 871,900 877,200

Khanh hoa 1,149,300 1,158,200 1,164,600 1,174,100 1,183,000

Ninh Thuan 560,700 565,800 568,200 569,000 576,700

Binh Thuan 1,162,000 1,169,400 1,175,000 1,180,300 1,193,500

Central Highlands 5,036,700 5,128,800 5,207,400 5,282,000 5,379,600

Kon Tum 420,500 431,800 442,100 453,200 462,400

Gia Lai 1,251,300 1,281,000 1,301,600 1,322,000 1,342,700

Dak Lak 1,715,100 1,735,700 1,754,400 1,771,800 1,796,700

Dak Nong 474,400 491,000 505,200 516,300 543,200

Lam Dong 1,175,400 1,189,300 1,204,100 1,218,700 1,234,600

South East 13,683,600 14,149,000 14,545,900 14,890,800 15,192,300

Binh Phuoc 858,000 875,000 888,200 905,300 912,700

Tay Ninh 1,060,500 1,067,200 1,072,700 1,080,700 1,089,900

Binh Duong 1,402,700 1,512,500 1,619,900 1,691,400 1,748,000

Dong Nai 2,432,700 2,499,700 2,575,100 2,665,100 2,720,800

Ba Ria - Vung Tau 983,600 998,500 1,012,000 1,027,200 1,039,200

TP.ho Chi Minh 6,946,100 7,196,100 7,378,000 7,521,100 7,681,700

POPULATION BY PrOvINCe 2008–2012 (CON’TD)


REGION/PROVINCE

2008 2009 2010 2011 2012

Mekong River Delta 19,473,700 19,618,100 19,803,300 19,999,300 20,236,700

Long An 1,428,200 1,436,300 1,442,800 1,449,600 1,458,200

Tien Giang 1,668,000 1,672,800 1,678,000 1,682,600 1,692,500

Ben Tre 1,259,600 1,256,100 1,256,700 1,257,800 1,258,500

Tra Vinh 1,000,800 1,003,200 1,006,700 1,012,600 1,015,300

Vinh Long 1,024,000 1,025,100 1,026,500 1,028,600 1,033,600

Dong Thap 1,662,500 1,666,600 1,669,600 1,673,200 1,676,300

An Giang 2,142,600 2,147,600 2,148,900 2,151,000 2,153,700

Kien Giang 1,672,300 1,688,500 1,699,700 1,714,100 1,726,200

Can Tho 1,180,900 1,188,600 1,195,100 1,200,300 1,214,100

hau Giang 756,300 758,000 760,400 769,200 769,700

Soc Trang 1,285,100 1,293,200 1,297,500 1,303,700 1,301,900

Bac Lieu 847,500 856,800 863,300 873,300 873,400

Ca Mau 1,201,700 1,207,100 1,210,200 1,214,900 1,217,100

Source: Statistical yearbook

POPULATION BY PrOvINCe 2008–2012 (CON’TD)


POPULATION BY PrOvINCe – UrBAN/rUrAL – 2012

REGION/PROVINCE TOTAL URBAN RURAL

Tổng số – TOTAL 88,772,900 28,356,400 60,416,500

Red River Delta 20,236,700 6,247,700 13,989,000

ha Noi 6,844,100 2,931,300 3,912,800

Vinh Phuc 1,020,600 235,600 785,000

Bac Ninh 1,079,900 283,000 796,900

Quang Ninh 1,177,200 615,400 561,800

hai Duong 1,735,100 381,400 1,353,700

hai Phong 1,904,100 885,000 1,019,100

hung yen 1,145,600 148,700 996,900

Thai Binh 1,787,300 178,700 1,608,600

ha Nam 790,000 82,900 707,100

Nam Dinh 1,836,900 331,700 1,505,200

Ninh Binh 915,900 174,000 741,900


11,400,200 1,942,400 9,457,800

ha Giang 758,000 114,100 643,900

Cao Bang 515,200 103,800 411,400

Bac Kan 301,000 49,000 252,000

Tuyen Quang 738,900 96,800 642,100

Lao Cai 646,800 146,100 500,700

yen Bai 764,400 149,400 615,000

Thai Nguyen 1,150,200 327,200 823,000

Lang Son 744,100 143,100 601,000

Bac Giang 1,588,500 155,100 1,433,400

Phu Tho 1,335,900 243,100 1,092,800

Dien Bien 519,300 78,000 441,300

Lai Chau 397,500 57,200 340,300

Son La 1,134,300 158,400 975,900

hoa Binh 806,100 121,100 685,000




19,173,600 5,009,500 14,164,100

Thanh hoa 3,426,600 394,700 3,031,900

Nghe An 2,952,000 400,500 2,551,500

ha Tinh 1,230,500 192,100 1,038,400

Quang Binh 857,900 130,300 727,600

Quang Tri 608,100 177,700 430,400

Thua Thien hue 1,114,500 537,700 576,800

Da Nang 973,800 849,000 124,800

Quang Nam 1,450,100 277,200 1,172,900

Quang Ngai 1,227,900 179,900 1,048,000

Binh Dinh 1,501,800 462,700 1,039,100

Phu yen 877,200 203,800 673,400

Khanh hoa 1,183,000 526,400 656,600

Ninh Thuan 576,700 208,400 368,300

Binh Thuan 1,193,500 469,100 724,400

Central Highlands 5,379,600 1,544,100 3,835,500

Kon Tum 462,400 161,900 300,500

Gia Lai 1,342,700 394,200 948,500

Dak Lak 1,796,700 432,500 1,364,200

Dak Nong 543,200 83,500 459,700

Lam Dong 1,234,600 472,000 762,600

South East 15,192,300 9,283,600 5,908,700

Binh Phuoc 912,700 153,400 759,300

Tay Ninh 1,089,900 170,800 919,100

Binh Duong 1,748,000 1,133,500 614,500

Dong Nai 2,720,800 923,300 1,797,500

Ba Ria - Vung Tau 1,039,200 518,100 521,100

TP.ho Chi Minh 7,681,700 6,384,500 1,297,200

POPULATION BY PrOvINCe – UrBAN/rUrAL – 2012 (CONT’D)



Mekong River Delta 17,390,500 4,329,100 13,061,400

Long An 1,458,200 261,800 1,196,400

Tien Giang 1,692,500 249,500 1,443,000

Ben Tre 1,258,500 126,300 1,132,200

Tra Vinh 1,015,300 164,800 850,500

Vinh Long 1,033,600 160,900 872,700

Dong Thap 1,676,300 297,700 1,378,600

An Giang 2,153,700 645,900 1,507,800

Kien Giang 1,726,200 471,200 1,255,000

Can Tho 1,214,100 805,200 408,900

hau Giang 769,700 202,800 566,900

Soc Trang 1,301,900 442,500 859,400

Bac Lieu 873,400 238,100 635,300

Ca Mau 1,217,100 262,400 954,700

Source: Statistical yearbook 2012

POPULATION BY PrOvINCe – UrBAN/rUrAL – 2012 (CONT’D)


HOUSeHOLD BY PrOvINCe – UrBAN/rUrAL – 2012


Tổng số – TOTAL 23,335,345 7,490,884 15,844,461

Red River Delta 5,781,914 1,785,057 3,996,857

ha Noi 1,901,139 814,250 1,086,889

Vinh Phuc 275,838 63,676 212,162

Bac Ninh 299,972 78,611 221,361

Quang Ninh 327,000 170,944 156,056

hai Duong 525,788 115,576 410,212

hai Phong 560,029 260,294 299,735

hung yen 336,941 43,735 293,206

Thai Binh 558,531 55,844 502,688

ha Nam 239,394 25,121 214,273

Nam Dinh 556,636 100,515 456,121

Ninh Binh 261,686 49,714 211,971


2,850,050 485,600 2,364,450

ha Giang 168,444 25,356 143,089

Cao Bang 125,659 25,317 100,341

Bac Kan 77,179 12,564 64,615

Tuyen Quang 189,462 24,821 164,641

Lao Cai 154,000 34,786 119,214

yen Bai 196,000 38,308 157,692

Thai Nguyen 338,294 96,235 242,059

Lang Son 186,025 35,775 150,250

Bac Giang 418,026 40,816 377,211

Phu Tho 371,083 67,528 303,556

Dien Bien 112,891 16,957 95,935

Lai Chau 82,813 11,917 70,896

Son La 257,795 36,000 221,795

hoa Binh 201,525 30,275 171,250




5,045,684 1,318,289 3,727,395

Thanh hoa 901,737 103,868 797,868

Nghe An 776,842 105,395 671,447

ha Tinh 351,571 54,886 296,686

Quang Binh 214,475 32,575 181,900

Quang Tri 152,025 44,425 107,600

Thua Thien hue 278,625 134,425 144,200

Da Nang 249,692 217,692 32,000

Quang Nam 391,919 74,919 317,000

Quang Ngai 331,865 48,622 283,243

Binh Dinh 405,892 125,054 280,838

Phu yen 230,842 53,632 177,211

Khanh hoa 295,750 131,600 164,150

Ninh Thuan 140,659 50,829 89,829

Binh Thuan 291,098 114,415 176,683

Central Highlands 1,312,098 376,610 935,488

Kon Tum 110,095 38,548 71,548

Gia Lai 312,256 91,674 220,581

Dak Lak 427,786 102,976 324,810

Dak Nong 132,488 20,366 112,122

Lam Dong 316,564 121,026 195,538

South East 3,997,974 2,443,053 1,554,921

Binh Phuoc 234,026 39,333 194,692

Tay Ninh 286,816 44,947 241,868

Binh Duong 563,871 365,645 198,226

Dong Nai 716,000 242,974 473,026

Ba Ria - Vung Tau 273,474 136,342 137,132

TP.ho Chi Minh 1,969,667 1,637,051 332,615

HOUSeHOLD BY PrOvINCe – UrBAN/rUrAL – 2012 (CONT’D)



Mekong River Delta 4,347,625 1,082,275 3,265,350

Long An 383,737 68,895 314,842

Tien Giang 445,395 65,658 379,737

Ben Tre 359,571 36,086 323,486

Tra Vinh 253,825 41,200 212,625

Vinh Long 272,000 42,342 229,658

Dong Thap 419,075 74,425 344,650

An Giang 525,293 157,537 367,756

Kien Giang 411,000 112,190 298,810

Can Tho 296,122 196,390 99,732

hau Giang 192,425 50,700 141,725

Soc Trang 317,537 107,927 209,610

Bac Lieu 198,500 54,114 144,386

Ca Mau 289,786 62,476 227,310


HOUSeHOLD BY PrOvINCe – UrBAN/rUrAL – 2012 (CONT’D)


POPULATION, AreA AND POPULATION DeNSITY BY PrOvINCe 2012

REGION/PROVINCEPOPULATION

(ThOUSAND PEOPLE)AREA (KM2)

POPULATION DENSITy(PEOPLE/KM2)

Tổng số – TOTAL 88,772.9 330,951.1 268

Red River Delta 20,236.7 21,050.9 961

ha Noi 6,844.1 3,323.6 2,059

Vinh Phuc 1,020.6 1,236.5 825

Bac Ninh 1,079.9 822.7 1,313

Quang Ninh 1,177.2 6,102.3 193

hai Duong 1,735.1 1,656.0 1,048

hai Phong 1,904.1 1,523.9 1,250

hung yen 1,145.6 926.0 1,237

Thai Binh 1,787.3 1,570.0 1,138

ha Nam 790.0 860.5 918

Nam Dinh 1,836.9 1,652.6 1,112

Ninh Binh 915.9 1,376.7 665


11,400.2 95,272.3 120

ha Giang 758.0 7,914.9 96

Cao Bang 515.2 6,707.9 77

Bac Kan 301.0 4,859.4 62

Tuyen Quang 738.9 5,867.3 126

Lao Cai 646.8 6,383.9 101

yen Bai 764.4 6,886.3 111

Thai Nguyen 1,150.2 3,534.7 325

Lang Son 744.1 8,320.8 89

Bac Giang 1,588.5 3,848.9 413

Phu Tho 1,335.9 3,533.4 378

Dien Bien 519.3 9,562.9 54

Lai Chau 397.5 9,068.8 44

Son La 1,134.3 14,174.4 80

hoa Binh 806.1 4,608.7 175






19,173.6 95,835.8 200

Thanh hoa 3,426.6 11,132.2 308

Nghe An 2,952.0 16,490.9 179

ha Tinh 1,230.5 5,997.8 205

Quang Binh 857.9 8,065.3 106

Quang Tri 608.1 4,739.8 128

Thua Thien hue 1,114.5 5,033.2 221

Da Nang 973.8 1,285.4 758

Quang Nam 1,450.1 10,438.4 139

Quang Ngai 1,227.9 5,153.0 238

Binh Dinh 1,501.8 6,050.6 248

Phu yen 877.2 5,060.6 173

Khanh hoa 1,183.0 5,217.7 227

Ninh Thuan 576.7 3,358.3 172

Binh Thuan 1,193.5 7,812.8 153

Central Highlands 5,379.6 54,641.1 99

Kon Tum 462.4 9,689.6 48

Gia Lai 1,342.7 15,536.9 86

Dak Lak 1,796.7 13,125.4 137

Dak Nong 543.2 6,515.6 83

Lam Dong 1,234.6 9,773.5 126

South East 15,192.3 23,598.0 644

Binh Phuoc 912.7 6,871.5 133

Tay Ninh 1,089.9 4,039.7 270

Binh Duong 1,748.0 2,694.4 649

Dong Nai 2,720.8 5,907.2 461

Ba Ria - Vung Tau 1,039.2 1,989.5 522

POPULATION, AreA AND POPULATION DeNSITY BY PrOvINCe 2012(CONT’D)





TP.ho Chi Minh 7,681.7 2,095.6 3,666

Mekong River Delta 17,390.5 40,553.1 429

Long An 1,458.2 4,492.4 325

Tien Giang 1,692.5 2,508.3 675

Ben Tre 1,258.5 2,357.7 534

Tra Vinh 1,015.3 2,341.2 434

Vinh Long 1,033.6 1,504.9 687

Dong Thap 1,676.3 3,377.0 496

An Giang 2,153.7 3,536.7 609

Kien Giang 1,726.2 6,348.5 272

Can Tho 1,214.1 1,409.0 862

hau Giang 769.7 1,602.5 480

Soc Trang 1,301.9 3,311.6 393

Bac Lieu 873.4 2,468.7 354

Ca Mau 1,217.1 5,294.9 230


POPULATION, AreA AND POPULATION DeNSITY BY PrOvINCe 2012(CONT’D)


FeMALe POPULATION BY PrOvINCe IN vIeTNAM 2008–2012

REGION/PROVINCE

2008 2009 2010 2011 PREL. 2012

Tổng số – TOTAL 43,162,600 43,501,600 43,946,400 44,403,300 44,865,700

Red River Delta 9,929,000 9,968,200 10,044,400 10,139,900 10,231,600

ha Noi3,256,900 3,292,000 3,340,200 3,398,300 3,446,500

ha Tay

Vinh Phuc 501,700 506,200 510,000 511,900 516,600

Bac Ninh 520,100 522,600 528,700 539,000 548,400

Quang Ninh 557,200 561,100 563,900 568,200 571,600

hai Duong 869,400 871,700 873,500 879,000 884,600

hai Phong 921,000 927,800 936,200 946,900 958,800

hung yen 581,900 575,700 579,100 578,400 579,800

Thai Binh 923,400 922,300 923,000 923,500 924,100

ha Nam 404,500 402,300 402,300 402,600 403,700

Nam Dinh 939,100 933,800 934,500 936,300 938,100

Ninh Binh 453,800 452,700 453,000 455,800 459,400


5,538,200 5,555,600 5,601,000 5,663,000 5,718,300

ha Giang 361,600 362,000 367,100 373,400 379,400

Cao Bang 259,900 257,500 258,600 259,200 260,000

Bac Kan 145,900 146,100 146,700 147,400 148,200

Tuyen Quang 366,000 361,900 364,300 365,900 369,000

Lao Cai 302,000 305,900 311,100 316,700 321,200

yen Bai 369,800 371,000 375,600 379,800 382,800

Thai Nguyen 561,900 568,900 572,400 577,700 583,200

Lang Son 366,900 368,300 369,400 371,200 372,300

Bac Giang 782,700 785,100 785,100 793,300 803,100

Phu Tho 665,300 669,300 668,000 672,900 674,100

Dien Bien 238,800 245,300 250,500 255,300 259,400

Lai Chau 181,400 181,500 185,900 190,300 194,300

Son La 537,500 536,600 546,700 556,700 564,700


REGION/PROVINCE

2008 2009 2010 2011 PREL. 2012

hoa Binh 398,500 396,200 399,600 403,200 406,600


9,528,900 9,532,600 9,572,400 9,622,800 9,682,400

Thanh hoa 1,721,100 1,722,000 1,722,800 1,727,100 1,733,400

Nghe An 1,473,700 1,467,700 1,475,000 1,481,700 1,487,000

ha Tinh 641,600 620,700 621,000 621,500 622,900

Quang Binh 422,000 421,700 424,100 426,500 428,800

Quang Tri 300,700 303,200 304,400 305,600 306,900

Thua Thien hue 551,100 550,200 550,700 557,100 563,400

Da Nang 441,700 453,300 469,700 482,000 493,500

Quang Nam 728,800 729,700 730,700 735,100 740,300

Quang Ngai 618,500 617,200 617,700 619,100 622,200

Binh Dinh 760,300 762,300 764,700 767,800 769,700

Phu yen 429,600 430,800 433,200 435,100 438,200

Khanh hoa 578,900 586,300 588,800 592,100 596,800

Ninh Thuan 282,300 283,800 283,900 283,800 286,000

Binh Thuan 578,600 583,700 585,700 588,300 593,300


Kon Tum 211,000 213,100 214,500 215,300 216,500

Gia Lai 626,600 637,800 644,400 651,000 657,100

Dak Lak 849,100 859,400 868,800 877,600 890,100

Dak Nong 237,200 235,800 240,400 243,000 253,500

Lam Dong 586,300 592,000 600,600 609,200 616,900

South East 6,991,700 7,253,800 7,480,500 7,668,300 7,849,000

Binh Phuoc 422,000 430,700 439,900 446,600 452,000

Tay Ninh 535,500 536,200 540,100 545,400 551,100

Binh Duong 727,700 785,000 841,800 877,800 905,500

Dong Nai 1,223,700 1,261,700 1,304,000 1,350,300 1,386,600

FeMALe POPULATION BY PrOvINCe IN vIeTNAM 2008–2012 (CONT’D)


REGION/PROVINCE

2008 2009 2010 2011 PREL. 2012

Ba Ria - Vung Tau 490,600 499,400 506,200 513,400 519,800

hCMC 3,592,200 3,740,800 3,848,500 3,934,800 4,034,000


Long An 718,700 723,000 726,300 729,900 734,000

Tien Giang 853,300 852,100 852,100 853,100 862,700

Ben Tre 644,100 639,800 640,200 640,800 641,300

Tra Vinh 505,800 509,100 510,900 513,600 515,100

Vinh Long 522,700 520,500 521,000 522,100 524,200

Dong Thap 833,000 835,900 837,600 839,500 841,100

An Giang 1,083,000 1,080,700 1,080,900 1,081,700 1,082,200

Kien Giang 838,200 836,300 845,600 851,500 858,300

Can Tho 597,300 598,900 599,900 605,300 610,400

hau Giang 378,800 376,600 377,500 380,800 381,500

Soc Trang 653,800 650,500 652,600 654,000 654,900

Bac Lieu 434,500 429,500 432,900 437,900 438,900

Ca Mau 601,400 600,400 601,900 603,000 605,700


FeMALe POPULATION BY PrOvINCe IN vIeTNAM 2008–2012 (CONT’D)


MALe POPULATION BY PrOvINCe IN vIeTNAM 2008–2012

REGION/PROVINCE

2008 2009 2010 2011 PREL. 2012

Tổng số – TOTAL 41,956,100 42,523,400 42,986,100 43,436,700 43,907,200

Red River Delta 9,544,700 9,649,900 9,758,900 9,881,800 10,005,100

ha Noi3,124,900 3,180,000 3,248,300 3,327,400 3,397,600

ha Tay

Vinh Phuc 492,100 494,200 497,600 499,500 504,000

Bac Ninh 498,000 503,900 512,500 521,400 531,500

Quang Ninh 577,900 585,000 591,000 598,800 605,600

hai Duong 831,400 835,100 839,300 844,500 850,500

hai Phong 903,100 912,600 921,600 932,900 945,300

hung yen 544,300 552,900 559,200 561,500 565,800

Thai Binh 859,300 860,800 861,800 862,400 863,200

ha Nam 382,400 383,900 384,000 384,300 386,300

Nam Dinh 887,000 894,600 895,500 897,200 898,800

Ninh Binh 444,300 446,900 448,100 451,900 456,500


5,459,100 5,517,900 5,576,000 5,626,200 5,681,900

ha Giang 354,600 363,100 366,600 372,700 378,600

Cao Bang 250,600 253,700 254,500 254,800 255,200

Bac Kan 147,700 148,500 149,900 151,300 152,800

Tuyen Quang 357,500 363,300 365,600 367,000 369,900

Lao Cai 304,500 309,900 315,600 320,800 325,600

yen Bai 367,700 370,700 375,700 378,800 381,600

Thai Nguyen 558,400 556,500 558,900 561,700 567,000

Lang Son 363,800 364,900 366,900 369,600 371,800

Bac Giang 771,900 771,800 779,300 781,500 785,400

Phu Tho 646,200 647,300 652,200 654,800 661,800

Dien Bien 240,500 245,500 250,700 255,500 259,900

Lai Chau 186,500 189,900 194,600 199,300 203,200

Son La 529,700 542,600 552,300 561,900 569,600


REGION/PROVINCE

2008 2009 2010 2011 PREL. 2012

hoa Binh 379,500 390,200 393,200 396,500 399,500


9,269,000 9,323,100 9,371,100 9,427,600 9,491,200

Thanh hoa 1,687,700 1,682,300 1,683,100 1,687,100 1,693,200

Nghe An 1,438,400 1,446,800 1,453,700 1,460,100 1,465,000

ha Tinh 592,400 607,100 607,200 607,700 607,600

Quang Binh 421,500 423,300 424,500 426,900 429,100

Quang Tri 296,000 295,400 297,300 299,100 301,200

Thua Thien hue 533,800 537,400 540,200 546,000 551,100

Da Nang 427,100 441,200 457,100 469,100 480,300

Quang Nam 689,000 693,300 696,400 702,600 709,800

Quang Ngai 598,500 600,000 600,900 602,500 605,700

Binh Dinh 725,300 725,100 727,300 730,400 732,100

Phu yen 427,100 431,600 434,000 436,000 439,000

Khanh hoa 570,400 571,900 575,800 580,200 586,200

Ninh Thuan 278,400 282,000 284,300 286,300 290,700

Binh Thuan 583,400 585,700 589,300 593,600 600,200


Kon Tum 209,500 218,700 227,600 236,300 245,900

Gia Lai 624,700 643,200 657,200 671,400 685,600

Dak Lak 866,000 876,300 885,600 894,300 906,600

Dak Nong 237,200 255,200 264,800 272,600 289,700

Lam Dong 589,100 597,300 603,500 609,500 617,700

South East 6,691,900 6,895,200 7,065,400 7,207,900 7,343,300

Binh Phuoc 436,000 444,300 448,300 455,000 460,700

Tay Ninh 525,000 531,000 532,600 535,600 538,800

Binh Duong 675,000 727,500 778,100 813,600 842,500

Dong Nai 1,209,000 1,238,000 1,271,100 1,307,700 1,334,200

MALe POPULATION BY PrOvINCe IN vIeTNAM 2008–2012 (CONT’D)


REGION/PROVINCE

2008 2009 2010 2011 PREL. 2012

Ba Ria - Vung Tau 493,000 499,100 505,800 512,900 519,400

hCMC 3,353,900 3,455,300 3,529,500 3,583,100 3,647,700


Long An 709,500 713,300 716,500 720,000 724,200

Tien Giang 814,700 820,700 825,900 829,500 829,800

Ben Tre 615,500 616,300 616,500 616,900 617,200

Tra Vinh 495,000 494,100 495,800 498,500 500,200

Vinh Long 501,300 504,600 505,500 507,000 509,400

Dong Thap 829,500 830,700 832,000 833,700 835,200

An Giang 1,059,600 1,066,900 1,068,000 1,069,800 1,071,500

Kien Giang 834,100 852,200 854,100 860,600 867,900

Can Tho 583,600 589,700 595,200 597,400 603,700

hau Giang 377,500 381,400 382,900 386,800 388,200

Soc Trang 631,300 642,700 644,900 646,200 647,000

Bac Lieu 413,000 427,300 430,400 433,500 434,500

Ca Mau 600,300 606,700 608,300 609,200 611,400


MALe POPULATION BY PrOvINCe IN vIeTNAM 2008–2012 (CONT’D)


NUMBer OF FOreIGN vISITOrS TO vIeTNAM 2008–2012(THOUSAND vISITOrS)

2008 2009 2010 2011 PREL. 2012

Tổng số – TOTAL 4,236 3,747 5,050 6,251 6,848

By main purpose of journey

Tourism 2,613 2,241 3,110 3,888 4,171

Business 844 742 1,024 1,003 1,166

Visiting friendsand relatives

511 518 574 1,007 1,151

Others 268 247 342 353 360

By means of transport

Air ways 3,283 3,026 4,062 5,032 5,576

Water ways 152 66 51 46 286

Roads 801 656 938 936 986



By SOME PROVINCESAVERAGE AMOUNT

PER VISITORAVERAGE AMOUNT PER DAy VISITOR

Average amount 1,771.8 506.2

ha Noi 2,597.8 538.8

hai Phong 1,576.5 461.3

Lao Cai 1,957.1 455.4

Lang Son 1,528.2 638.4

Quang Ninh 1,810.9 591.8

Thanh hoa 1,234.6 379.6

Nghe An 1,524.7 375.3

Quang Binh 1,723.9 470.7

Quang Tri 828.3 234.3

Thua Thien hue 2,114.4 408.0

Da Nang 3,438.4 601.0

Quang Nam 2,192.6 408.7

Binh Dinh 1,990.1 437.2

Khanh hoa 2,306.4 444.4

Gia Lai 1,209.1 299.4

Lam Dong 1,840.9 496.6

Binh Thuan 1,748.1 609.7

Tay Ninh 1,020.0 295.7

TP.ho Chi Minh 2,795.3 520.6

An Giang 911.5 307.7

Can Tho 1,437.3 440.9

Source: Statistical yearbook 2012 – General Statistics Office

AverAGe eXPeNDITUre Per DOMeSTIC vISITOr IN 2008 (THOUSAND vND)


CONSUMer PrICe INDeX (PrevIOUS MONTH = 100)

MONTh 2008 2009 2010 2011 2012

January 102.4 100.3 101.4 101.7 101.0

February 103.6 101.2 102.0 102.1 101.4

March 103.0 99.8 100.8 102.2 100.2

April 102.2 100.4 100.1 103.3 100.1

May 103.9 100.4 100.3 102.2 100.2

June 102.1 100.6 100.2 101.1 99.7

July 101.1 100.5 100.1 101.2 99.7

August 101.6 100.2 100.2 100.9 100.6

September 100.2 100.6 101.3 100.8 102.2

October 99.8 100.4 101.1 100.4 100.9

November 99.2 100.6 101.9 100.4 100.5

December 99.3 101.4 102.0 100.5 100.3

Monthly average index 101.5 100.5 100.9 101.4 100.6

December of report year compared with previous year

119.9 106.5 111.8 118.1 106.8

Previous year=100 123.0 106.9 109.2 118.6 109.2

year 2000=100 179.6 192.0 209.6 248.6 271.5

year 2005=100 140.8 150.5 164.3 194.8 212.8



reTAIL SALeS AS A PerCeNTAGe OF GNI AND FINAL PrIvATe CONSUMPTION 2012

yEARRETAIL SALES AT CURRENT PRICES

PERCENTAGE OF GNIPERCENTAGE OF FINAL

PRIVATE CONSUMPTION

1995 121,160 53% 72%

1996 145,874 54% 72%

1997 161,900 52% 72%

1998 185,598 53% 73%

1999 200,924 51% 73%

2000 220,411 51% 146%

2001 245,315 52% 140%

2002 280,884 53% 136%

2003 333,809 55% 133%

2004 398,525 57% 128%

2005 480,294 54% 135%

2006 596,207 57% 126%

2007 746,159 62% 123%

2008 1,007,214 64% 123%

2009 1,238,145 72% 109%

2010 1,614,078 78% 97%

2011 1,998,163 75% 101%

Prel. 2012 2,324,943 75% 98%

Unit: Billion DongsSource: Statistical yearbook 2012


AverAGe eMPLOYeD POPULATION IN STATe SeCTOr BY KIND OF eCONOMIC ACTIvITY (THOUSAND Per)

2008 2009 2010 2011 PREL. 2012

Tổng số – TOTAL 5,059.3 5,040.6 5,107.4 5,250.6 5,381.0

Agriculture, forestry and fishing 193.2 187.0 184.1 183.7 169.4

Mining and quarrying 98.1 94.4 96.6 96.4 122.2

Manufacturing 588.2 649.4 635.4 408.9 424.7

Electricity, gas, stream and air conditioning supply

90.4 92.4 101.2 111.4 102.0

Water supply, sewerage, waste management and remediation activities

31.1 31.7 33.7 58.4 59.9

Construction 422.0 438 435.2 117.3 109.3

Wholesale and retail trade; repair of motor vehicles and motorcycles

87.8 88.1 82.7 98.6 97.4

Transportation and storage 199.1 200.4 199.7 166.9 147.9

Accommodation and foodservice activities

38.6 40.1 38.3 27.3 45.7

Information and communication 28.4 29.3 32.6 150.5 163.7

Financial, banking and insurance activities 80.5 76.1 78 152.1 148

Real estate activities 3.2 3.2 3.0 8.9 5.4

Professional, scientific and technical activities

71.2 72.1 69.4 63.5 84.6

Administrative and support service activities

26.6 26.8 31 31.3 32

Activities of Communist Party, socio-political organizations; public administration and defence; compulsory security

1,604.2 1,504 1,523.6 1,523.3 1,568.1

Education and training 1,205 1,213.8 1,251.3 1,600.6 1,647.9

human health and social work activities 229.1 230 244.4 398.8 391.1

Arts, entertainment and recreation 28.2 30 29.7 39.6 47.8

Other service activities 34.5 34.6 37.9 13.1 14.1



INDUSTrIAL OUTPUT vALUe AT CUrreNT PrICeS BY PrOvINCe(BILLION vND)

2008 2009 2010 2011 PREL. 2012

Tổng số – TOTAL 1,903,128.1 2,298,086.6 2,963,499.7 3,695,091.9 4,627,733.1

Red River Delta 470,019.9 554,517.9 709,979.3 963,774.6 1,272,673.9

ha Noi172,330.7 200,349.2 239,265.3 313,407.0 400,371.2

ha Tay

Vinh Phuc 48,894.7 54,266.4 74,709.3 96,235.3 120,792.1

Bac Ninh 31,491.4 42,627.0 76,117.4 152,113.6 237,425.2

Quang Ninh 54,551.8 64,853.8 80,347.6 99,122.1 127,870.3

hai Duong 26,056.8 32,309.9 44,032.1 67,003.4 90,164.3

hai Phong 58,912.5 64,583.0 76,533.6 86,199.2 103,915.9

hung yen 33,272.7 39,853.7 48,626.0 58,883.7 74,055.4

Thai Binh 12,895.6 16,177.2 22,200.5 26,372.0 34,324.6

ha Nam 8,444.2 10,804.0 14,401.8 19,438.8 26,016.7

Nam Dinh 15,217.8 18,443.5 21,065.9 26,598.1 33,044.3

Ninh Binh 7,951.7 10,250.2 12,679.8 18,401.4 24,693.9


55,316.3 61,985.4 85,637.5 104,111.7 133,945.6

ha Giang 735.7 693.7 946.9 1,495.6 1,967.1

Cao Bang 1,317.8 1,301.6 2,317.0 2,547.3 3,236.3

Bac Kan 363.9 671.1 903.7 1,182.1 1,535.8

Tuyen Quang 1,414.4 2,023.9 2,334.3 3,332.5 4,387.5

Lao Cai 4,063.7 4,055.2 6,259.9 9,138.4 12,995.5

yen Bai 2,420.0 3,307.5 4,397.9 5,086.5 6,685.2

Thai Nguyen 17,002.2 17,938.6 24,928.8 25,196.9 30,782.9

Lang Son 1,431.9 1,836.8 2,186.4 2,475.0 2,983.3

Bac Giang 5,723.0 6,485.2 10,904.2 16,014.7 22,220.8

Phu Tho 16,222.5 17,601.4 22,427.7 28,057.5 34,560.4

Dien Bien 837.4 1,049.4 1,330.8 1,673.2 2,124.3

Lai Chau 245.2 347.0 639.0 587.0 774.3


2008 2009 2010 2011 PREL. 2012

Son La 1,804.3 2,263.7 2,968.3 3,784.0 5,280.3

hoa Binh 1,734.3 2,410.3 3,092.6 3,541.0 4,411.9

North Central and Central coastal area

125,533.9 165,164.3 277,012.9 357,971.0 449,054.4

Thanh hoa 17,440.3 20,216.1 27,720.5 38,931.7 49,749.3

Nghe An 8,967.3 10,057.6 13,744.2 21,164.5 27,406.5

ha Tinh 3,084.3 3,840.2 4,776.6 5,973.2 7,611.4

Quang Binh 4,249.3 4,708.5 5,866.0 6,519.8 7,831.6

Quang Tri 2,250.6 2,850.2 3,364.2 4,398.2 5,618.0

Thua Thien hue 7,232.0 8,853.5 13,524.1 17,570.1 22,715.0

Da Nang 16,350.3 18,914.2 23,943.0 30,307.8 36,341.3

Quang Nam 12,490.6 15,816.4 20,639.5 33,440.2 46,342.7

Quang Ngai 6,041.9 25,505.3 98,467.7 122,974.4 153,893.9

Binh Dinh 11,645.7 13,044.0 16,639.7 19,660.3 23,755.6

Phu yen 5,360.0 7,286.3 8,560.5 9,958.9 12,524.0

Khanh hoa 21,864.9 24,812.8 28,046.6 31,628.0 36,234.5

Ninh Thuan 2,057.4 1,836.8 2,367.1 3,069.9 3,673.4

Binh Thuan 6,499.3 7,422.4 9,353.2 12,374.0 15,357.2

Central Highlands 15,121.3 17,889.2 22,743.1 28,797.3 36,322.0

Kon Tum 1,046.2 1,276.1 1,586.5 2,062.6 2,621.7

Gia Lai 4,456.7 5,417.5 6,774.5 8,541.0 11,265.1

Dak Lak 4,047.1 5,133.2 7,342.7 9,051.8 11,546.2

Dak Nong 1,493.7 1,860.6 2,187.0 2,845.1 3,515.2

Lam Dong 4,077.6 4,201.8 4,852.4 6,296.8 7,373.8

South East 994,235.7 1,199,505.6 1,483,036.3 1,766,503.5 2,139,671.7

Binh Phuoc 6,130.8 7,633.3 12,157.9 16,906.6 24,789.3

Tay Ninh 11,359.0 14,154.4 21,019.2 30,813.9 41,313.2

Binh Duong 176,091.5 203,584.1 258,083.1 307,704.7 382,474.0

INDUSTrIAL OUTPUT vALUe AT CUrreNT PrICeS BY PrOvINCe(BILLION vND) (CONT’D)


2008 2009 2010 2011 PREL. 2012

Dong Nai 203,535.0 237,289.0 313,974.8 381,922.8 462,654.1

Ba Ria - Vung Tau 190,423.1 227,013.3 281,565.6 354,639.3 427,924.7

TP.ho Chi Minh 406,696.3 509,831.5 596,235.7 674,516.2 800,516.4

Mekong River Delta 187,466.4 229,287.5 297,829.0 362,570.6 460,650.2

Long An 27,546.6 37,132.2 51,480.7 68,485.5 91,682.4

Tien Giang 12,461.6 15,271.3 24,343.0 31,853.2 42,301.2

Ben Tre 5,679.7 7,363.8 8,961.0 12,438.5 15,631.6

Tra Vinh 4,584.0 6,086.7 7,459.5 10,757.2 13,962.8

Vinh Long 7,296.2 8,937.9 10,529.9 12,232.7 15,517.7

Dong Thap 17,057.7 23,160.9 29,062.0 40,186.9 54,471.8

An Giang 18,030.3 20,398.0 24,651.1 29,953.5 36,801.5

Kien Giang 13,075.3 15,243.8 18,949.8 22,765.2 27,490.4

Can Tho 39,599.7 42,957.0 58,818.0 61,196.9 78,163.4

hau Giang 6,154.9 6,722.8 8,058.3 10,842.9 13,183.9

Soc Trang 9,444.8 12,194.0 13,743.8 18,275.8 21,823.4

Bac Lieu 5,156.1 6,373.5 8,603.8 9,916.7 12,130.0

Ca Mau 21,379.5 27,445.6 33,168.1 33,665.6 37,490.1

Nec. 55,434.6 69,736.7 87,261.6 111,363.2 135,415.3


INDUSTrIAL OUTPUT vALUe AT CUrreNT PrICeS BY PrOvINCe(BILLION vND) (CONT’D)


INDUSTrIAL OUTPUT vALUe AT CUrreNT PrICeS BY OWNerSHIP (BILLION vND)

2008 2009 2010 2011 2012

Tổng số – TOTAL 1,903,128.1 2,298,086.6 2,963,499.7 3,695,091.9 4,627,733.1

State 345,278.3 420,956.8 567,108.0 649,272.3 757,374.5

Central 286,593.7 352,573.5 497,407.4 576,755.8 681,321.7

Local 58,684.6 68,383.3 69,700.6 72,516.5 76,052.8

Non-state 709,903.3 885,517.2 1,150,867.3 1,398,720.2 1,727,416.5

Collective 6,640.9 8,730.3 10,926.9 n.a. n.a.

Private 572,723.3 722,550.9 962,409.4 n.a. n.a.

households 130,539.1 154,236.0 177,531.0 n.a. n.a.

Foreigninvested sector

847,946.5 991,612.6 1,245,524.4 1,647,099.4 2,142,942.1

Structure (%)

Tổng số – TOTAL 100.0 100.0 100.0 100.0 100.0

State 18.1 18.3 19.1 17.6 16.4

Central 15.0 15.3 16.8 15.6 14.8

Local 3.1 3.0 2.3 2.0 1.6

Non-state 37.3 38.5 38.9 37.8 37.3

Collective 0.3 0.4 0.4 n.a. n.a.

Private 30.1 31.4 32.5 n.a. n.a.

households 6.9 6.7 6.0 n.a. n.a.

Foreigninvested sector

44.6 43.2 42.0 44.6 46.3



OUTPUT vALUe OF AGrICULTUre AT CONSTANT 2010 PrICeS BY KIND OF ACTIvITY (BILLION vND)

yEARTổng số –

TOTAL

OF WhICh

CULTIVATION LIVESTOCK SERVICE

2005 433874.4 331424.4 95252.9 7197.1

2006 451550.8 342367.4 101792.1 7391.3

2007 467723.6 353680.2 106454.8 7588.6

2008 500411.5 378012.7 114543.8 7855.0

2009 515819.6 381090.2 126614.4 8115.0

2010 540162.8 396733.6 135137.2 8292.0

2011 571885.8 421925.4 141204.2 8756.2

Prel. 2012 587792.7 433870.1 144862.5 9060.1

Index (previous year=100) – percentage

2005 103.4 101.4 111.4 102.6

2006 104.1 103.3 106.9 102.7

2007 103.6 103.3 104.6 102.7

2008 107 106.9 107.6 103.5

2009 103.1 100.8 110.5 103.3

2010 104.7 104.1 106.7 102.2

2011 105.9 106.3 104.5 105.6

Prel. 2012 102.8 102.8 102.6 103.5



eXPOrTS AND IMPOrTS OF GOOD (MILLION USD)

yEARTổng số –

TOTAL

OF WhICh

ExPORTS IMPORTS BALANCE

1990 5,156 2,404 2,752 (348)

1991 4,425 2,087 2,338 (251)

1992 5,122 2,581 2,541 40

1993 6,909 2,985 3,924 (939)

1994 9,880 4,054 5,826 (1,772)

1995 13,604 5,449 8,155 (2,707)

1996 18,399 7,256 11,144 (3,888)

1997 20,777 9,185 11,592 (2,407)

1998 20,860 9,360 11,500 (2,139)

1999 23,284 11,541 11,742 (201)

2000 30,119 14,483 15,637 (1,154)

2001 31,247 15,029 16,218 (1,189)

2002 36,452 16,706 19,746 (3,040)

2003 45,405 20,149 25,256 (5,107)

2004 58,454 26,485 31,969 (5,484)

2005 69,208 32,447 36,761 (4,314)

2006 84717.3 39826.2 44891.1 (5,065)

2007 111326.1 48561.4 62764.7 (14,203)

2008 143398.9 62685.1 80713.8 (18,029)

2009 127045.1 57096.3 69948.8 (12,853)

2010 157075.3 72236.7 84838.6 (12,602)

2011 203655.5 96905.7 106749.8 (9,844)

Prel. 2012 228309.6 114529.2 113780.4 749


yEARTổng số –

TOTAL

OF WhICh

ExPORTS IMPORTS BALANCE


1991 85.8 86.8 84.9

1992 115.7 123.7 108.7

1993 134.9 115.7 154.4

1994 143.0 135.8 148.5

1995 137.7 134.4 140.0

1996 135.2 133.2 136.6

1997 112.9 126.6 104.0

1998 100.4 101.9 99.2

1999 111.6 123.3 102.1

2000 129.4 125.5 133.2

2001 103.7 103.8 103.7

2002 116.7 111.2 121.8

2003 124.6 120.6 127.9

2004 128.7 131.4 126.6

2005 118.4 122.5 115.0

2006 122.4 122.7 122.1

2007 131.4 121.9 139.8

2008 128.8 129.1 128.6

2009 88.6 91.1 86.7

2010 123.6 126.5 121.3

2011 129.7 134.2 125.8

Prel. 2012 112.1 118.2 106.6


eXPOrTS AND IMPOrTS OF GOOD (MILLION USD) (CONT’D)


reTAIL SALeS OF GOODS AND ServICeS AT CUrreNT PrICeS BY KIND OF eCONOMIC ACTIvITY (BILLION vND)

yEARTổng số –

TOTAL

OF WhICh

TRADEhOTEL,

RESTAURANTTOURISM

AND SERVICES

1990 19,031.2 16,747.4 2,283.8 n.a.

1991 33,403.6 29,183.3 4,220.3 n.a.

1992 51,214.5 44,778.3 6,436.2 n.a.

1993 67,273.3 58,424.4 8,848.9 n.a.

1994 93,490.0 74,091.0 11,656.0 7743

1995 121,160.0 94,863.0 16,957.0 9340

1996 145,874.0 117,547.0 18,950.0 9377

1997 161,899.7 131,770.4 20,523.5 9605.8

1998 185,598.1 153,780.6 21,587.7 10229.8

1999 200,923.7 166,989.0 21,672.1 12262.6

2000 220,410.6 183,864.7 23,506.2 13039.7

2001 245,315.0 200,011.0 30,535.0 14769

2002 280,884.0 221,569.7 35,783.8 23530.5

2003 333,809.3 262,832.6 39,382.3 31594.4

2004 398,524.5 314,618.0 45,654.4 38252.1

2005 480,293.5 373,879.4 58,429.3 47984.8

2006 596,207.1 463,144.1 71,314.9 61748.1

2007 746,159.4 574,814.4 90,101.1 81243.9

2008 1,007,213.5 781,957.1 113,983.2 111273.2

2009 1,238,145.0 983,281.0 139,897.3 114966.7

2010 1,614,078.4 1,254,152.0 180,633.3 179293.1

2011 1,998,162.7 1,535,627.8 221,703.6 240831.3

Prel. 2012 2,324,942.9 1,790,143.3 260,276.6 274523


yEARTổng số –

TOTAL

OF WhICh

TRADEhOTEL,

RESTAURANTTOURISM

AND SERVICES

Structure (percentage)

1990 100.0 88.0 12.0 n.a.

1991 100.0 87.4 12.6 n.a.

1992 100.0 87.4 12.6 n.a.

1993 100.0 86.8 13.2 n.a.

1994 100.0 79.3 12.5 8.2

1995 100.0 78.3 14.0 7.7

1996 100.0 80.6 13.0 6.4

1997 100.0 81.4 12.7 5.9

1998 100.0 82.9 11.6 5.5

1999 100.0 83.1 10.8 6.1

2000 100.0 83.4 10.7 5.9

2001 100.0 81.5 12.5 6

2002 100.0 78.9 12.7 8.4

2003 100.0 78.7 11.8 9.5

2004 100.0 78.9 11.5 9.6

2005 100.0 77.8 12.2 10

2006 100.0 77.7 12.0 10.3

2007 100.0 77.0 12.1 10.9

2008 100.0 77.6 11.3 11.1

2009 100.0 79.4 11.3 9.3

2010 100.0 77.7 11.2 11.1

2011 100.0 76.9 11.1 12.1

Prel. 2012 100.0 77.0 11.2 11.8


reTAIL SALeS OF GOODS AND ServICeS AT CUrreNT PrICeS BY KIND OF eCONOMIC ACTIvITY (BILLION vND) (CONT’D)


reTAIL SALeS OF GOODS AND ServICeS AT CUrreNT PrICeS BY OWNerSHIP (BILLION vND)

yEARTổng số –

TOTAL

OF WhICh

STATE NON-STATEFOREIGN

INVESTED SECTOR

1990 19,031.2 5,788.7 13,242.5 n.a.

1991 33,403.6 9,000.8 24,402.8 n.a.

1992 51,214.5 12,370.6 38,843.9 n.a.

1993 67,273.3 14,650.0 52,623.3 n.a.

1994 93,490.0 21,566.0 71,478.0 446.0

1995 121,160.0 27,367.0 93,193.0 600.0

1996 145,874.0 31,123.0 112,960.0 1,791.0

1997 161,899.7 32,369.2 127,332.4 2,198.1

1998 185,598.1 36,083.8 147,128.3 2,386.0

1999 200,923.7 37,292.6 160,999.6 2,631.5

2000 220,410.6 39,205.7 177,743.9 3,461.0

2001 245,315.0 40,956.0 200,363.0 3,996.0

2002 280,884.0 45,525.4 224,436.4 10,922.2

2003 333,809.3 52,381.8 267,724.8 13,702.7

2004 398,524.5 59,818.2 323,586.1 15,120.2

2005 480,293.5 62,175.6 399,870.7 18,247.2

2006 596,207.1 75,314.0 498,610.1 22,283.0

2007 746,159.4 79,673.0 638,842.4 27,644.0

2008 1,007,213.5 98,351.2 874,824.5 34,037.9

2009 1,238,145.0 162,599.6 1,042,425.6 33,119.9

2010 1,614,078.4 228,608.7 1,342,988.0 42,481.7

2011 1,998,162.7 251,126.9 1,688,532.6 58,503.2

Prel. 2012 2,324,942.9 282,883.7 1,974,417.2 67,642.0


yEARTổng số –

TOTAL

OF WhICh

STATE NON-STATEFOREIGN

INVESTED SECTOR

Structure (percentage)

1990 100.0 30.4 69.6 n.a.

1991 100.0 26.9 73.1 n.a.

1992 100.0 24.2 75.8 n.a.

1993 100.0 21.8 78.2 n.a.

1994 100.0 23.1 76.4 0.5

1995 100.0 22.6 76.9 0.5

1996 100.0 21.3 77.5 1.2

1997 100.0 20.0 78.6 1.4

1998 100.0 19.4 79.3 1.3

1999 100.0 18.6 80.1 1.3

2000 100.0 17.8 80.6 1.6

2001 100.0 16.7 81.7 1.6

2002 100.0 16.2 79.9 3.9

2003 100.0 15.7 80.2 4.1

2004 100.0 15.0 81.2 3.8

2005 100.0 12.9 83.3 3.8

2006 100.0 12.7 83.6 3.7

2007 100.0 10.7 85.6 3.7

2008 100.0 9.8 86.8 3.4

2009 100.0 13.1 84.2 2.7

2010 100.0 14.2 83.2 2.6

2011 100.0 12.6 84.5 2.9

Prel. 2012 100.0 12.2 84.9 2.9


reTAIL SALeS OF GOODS AND ServICeS AT CUrreNT PrICeS BY OWNerSHIP (BILLION vND) (CONT’D)


reTAIL SALeS vALUe OF GOODS AND ServICeS BY PrOvINCe (AT CUrreNT PrICeS) (BILLION vND)

REGION/PROVINCE

2008 2009 2010 2011 PREL. 2012

Tổng số – TOTAL 1,007,213.50 1,238,145.00 1,614,078.40 1,998,162.70 2,324,942.90

Red River Delta 237,424.50 282,715.70 388,642.60 528,098.50 561,814.30

ha Noi133,312.0 157,217.8 228,992.6 325,709.3 327,110.6

ha Tay

Vinh Phuc 9,997.40 11,896.30 16,479.50 21,389.80 28,723.30

Bac Ninh 9,888.20 13,520.80 17,335.60 19,454.20 25,240.90

Quang Ninh 18,557.70 20,486.40 25,127.30 31,466.00 37,173.80

hai Duong 8,690.70 9,757.50 12,340.60 14,304.20 14,967.70

hai Phong 22,493.50 27,496.20 34,503.80 50,361.00 50,092.40

hung yen 6,645.50 7,919.10 9,914.20 11,964.80 14,020.70

Thai Binh 8,835.50 10,995.90 14,326.40 17,959.90 20,625.90

ha Nam 4,452.60 5,786.70 7,145.30 7,478.70 10,353.50

Nam Dinh 7,906.30 9,406.30 11,821.60 14,158.40 17,223.20

Ninh Binh 6,645.10 8,232.70 10,655.70 13,852.20 16,282.30


50,541.00 62,460.70 78,019.90 98,511.50 114,869.30

ha Giang 1,788.20 2,101.90 2,530.00 3,429.30 4,012.80

Cao Bang 2,374.90 3,288.10 3,714.90 5,760.40 5,386.50

Bac Kan 1,202.20 1,528.00 1,766.20 2,671.30 2,710.90

Tuyen Quang 3,601.50 4,493.20 5,844.20 8,194.50 8,210.50

Lao Cai 3,581.00 4,415.90 5,624.60 6,892.60 8,504.20

yen Bai 3,253.00 4,021.40 5,344.10 6,218.50 7,633.70

Thai Nguyen 6,379.30 7,642.80 8,880.60 11,608.40 13,429.10

Lang Son 5,984.70 7,403.80 9,280.90 10,049.50 12,062.00

Bac Giang 4,714.90 5,996.20 7,489.80 9,487.80 11,684.80

Phu Tho 6,997.50 8,146.40 9,911.30 12,714.20 14,619.30

Dien Bien 1,921.70 2,386.20 3,325.20 4,353.00 5,079.50


2008 2009 2010 2011 PREL. 2012

Lai Chau 885.60 1,135.40 1,362.90 1,892.10 1,739.00

Son La 5,072.90 6,314.50 8,083.20 9,213.90 12,365.70

hoa Binh 2,783.60 3,586.90 4,862.00 6,026.00 7,431.30

North Central and Central coastal area

156,810.40 194,927.10 249,144.00 304,408.20 371,598.10

Thanh hoa 14,301.70 17,780.00 23,835.30 29,465.40 40,512.60

Nghe An 16,155.70 19,914.10 27,680.20 31,148.50 39,219.30

ha Tinh 8,985.30 11,471.90 14,639.40 18,968.10 21,783.20

Quang Binh 6,024.60 7,273.60 9,563.00 11,927.70 13,657.20

Quang Tri 5,685.70 7,311.10 9,493.80 12,281.50 15,209.00

Thua Thien hue 9,275.00 10,960.60 14,583.80 18,047.20 20,746.50

Da Nang 18,435.20 26,867.00 34,103.20 42,696.30 50,725.40

Quang Nam 8,956.20 11,154.60 14,179.20 16,403.70 23,299.60

Quang Ngai 10,713.10 13,400.00 17,229.70 20,169.80 25,199.10

Binh Dinh 15,835.60 18,797.30 22,525.40 28,121.70 32,410.20

Phu yen 6,151.40 7,495.40 9,362.70 11,506.30 14,280.30

Khanh hoa 20,039.30 23,390.10 29,048.20 35,610.20 43,212.00

Ninh Thuan 4,223.20 5,106.90 6,416.30 7,376.50 9,153.00

Binh Thuan 12,028.40 14,004.50 16,483.80 20,685.30 22,190.70

Central Highlands 40,170.90 52,575.20 68,400.50 76,267.30 95,605.20

Kon Tum 2,188.60 2,790.60 3,680.60 4,849.60 6,219.20

Gia Lai 8,229.90 10,069.50 13,106.00 18,268.20 20,962.20

Dak Lak 13,271.40 19,115.80 26,134.90 22,533.80 30,437.20

Dak Nong 3,344.50 4,184.60 5,213.20 6,618.90 7,902.20

Lam Dong 13,136.50 16,414.70 20,265.80 23,996.90 30,084.40

South East 336,668.20 420,436.30 541,686.00 647,396.30 774,528.90

Binh Phuoc 7,834.10 9,380.80 12,225.70 16,131.10 18,814.30

Tay Ninh 19,111.40 22,286.40 30,209.60 32,361.10 43,401.50

reTAIL SALeS vALUe OF GOODS AND ServICeS BY PrOvINCe (AT CUrreNT PrICeS) (BILLION vND) (CONT’D)


2008 2009 2010 2011 PREL. 2012

Binh Duong 26,344.40 33,699.90 45,503.30 55,691.50 70,284.70

Dong Nai 37,720.80 45,230.50 57,221.00 73,065.50 84,249.70

Ba Ria - Vung Tau 14,050.50 18,808.60 23,356.40 32,934.80 32,753.80

TP.ho Chi Minh 231,607.00 291,030.10 373,170.00 437,212.30 525,024.90

Mekong River Delta 185,598.50 225,030.00 288,185.40 343,480.90 406,527.10

Long An 11,579.50 14,077.10 17,937.00 22,762.50 27,214.80

Tien Giang 15,413.60 18,060.10 21,498.80 27,271.40 32,142.70

Ben Tre 10,878.20 12,587.00 15,547.50 18,895.90 19,854.50

Tra Vinh 6,798.80 7,549.70 8,573.60 10,435.20 11,910.10

Vinh Long 11,361.60 13,784.40 17,028.60 19,839.00 22,521.40

Dong Thap 16,891.00 21,678.20 26,745.00 37,545.40 41,261.50

An Giang 28,396.20 32,135.00 49,075.70 44,201.80 59,389.40

Kien Giang 19,546.30 22,567.20 29,871.30 37,640.10 39,973.00

Can Tho 20,520.60 27,173.70 32,501.50 40,284.30 45,163.40

hau Giang 6,961.80 9,389.80 12,067.90 16,495.30 22,412.70

Soc Trang 12,337.00 15,608.10 21,734.50 25,639.60 30,808.00

Bac Lieu 9,448.60 11,600.00 11,854.50 12,120.90 17,611.30

Ca Mau 15,465.30 18,819.70 23,749.50 30,349.30 36,264.30


reTAIL SALeS vALUe OF GOODS AND ServICeS BY PrOvINCe (AT CUrreNT PrICeS) (BILLION vND) (CONT’D)


NUMBer OF HeALTH eSTABLISHMeNTS

REGION/PROVINCE 2008 2009 2010 2011 2012

Tổng số – TOTAL 13,460 13,450 13,467 13,506 13,239

hospital 9,997.40 11,896.30 16,479.50 21,389.80 28,723.30

Regional polyclinic 9,888.20 13,520.80 17,335.60 19,454.20 25,240.90

Sanatorium and rehabilitation hospital

18,557.70 20,486.40 25,127.30 31,466.00 37,173.80

Medical service units in communes, precincts

8,690.70 9,757.50 12,340.60 14,304.20 14,967.70

Medical service units in offices, enterprises

22,493.50 27,496.20 34,503.80 50,361.00 50,092.40

Others 6,645.50 7,919.10 9,914.20 11,964.80 14,020.70


Tổng số – TOTAL 100.2 99.9 100.1 100.3 98.0

hospital 101.9 102.9 102.8 101.0 99.0

Regional polyclinic 94.2 87.3 91.2 99.7 103.4


78.4 107.5 102.3 134.1 105.1


100.6 100.6 100.4 100.2 97.4


100.0 100.0 100.0 100.0 100.7

Others 92.7 89.5 97.1 90.9 113.3

Source: Statistical Yearbook 2012 – excluding private establishments.


NUMBer OF HeALTH eSTABLISHMeNTS UNDer PrOvINCIAL DePArTMeNT OF HeALTH IN 2012 BY PrOvINCe (UNIT)

Tổng số –TOTAL

hOSPITAL REGIONAL POLyCLINIC

SANATORIUM AND

REhABILITATION hOSPITAL

MEDICAL SERVICE

UNIT

WhOLE COUNTRy

12,407 963 621 35 10,757

RedRiver Delta

2,489 210 89 8 2,170

ha Noi673 41 49 n.a. 577

ha Tay

Vinh Phuc 162 14 8 1 139

Bac Ninh 140 12 1 126

Quang Ninh 218 19 11 1 186

hai Duong 291 19 5 1 265

hai Phong 251 23 2 1 224

hung yen 179 17 n.a. n.a. 162

Thai Binh 24 22 n.a. 1

ha Nam 131 12 2 n.a. 116

Nam Dinh 248 18 n.a. 1 229

Ninh Binh 172 13 12 1 146

Northern Midlandsand Mountain

2,940 187 218 8 2,524

ha Giang 211 14 19 1 177

Cao Bang 235 16 20 n.a. 199

Bac Kan 133 9 2 n.a. 122

Tuyen Quang 166 12 12 1 141

Lao Cai 213 12 36 1 164

yen Bai 213 14 19 n.a. 180

Thai Nguyen 209 13 13 1 181

Lang Son 264 13 24 1 226




SANATORIUM AND


MEDICAL SERVICE

UNIT

Bac Giang 144 13 18 n.a. 112

Phu Tho 128 10 15 n.a. 103

Dien Bien 238 16 16 1 204

Lai Chau 243 14 21 n.a. 208

Northern Central and Central coastal area

3,283 230 127 10 2,910

Thanh hoa 687 36 12 1 637

Nghe An 531 28 22 1 480

ha Tinh 291 16 12 1 262

Quang Binh 173 8 6 n.a. 159

Quang Tri 160 10 7 1 142

ThuaThien hue

176 14 8 1 152

Da Nang 71 13 n.a. 1 56

Quang Nam 280 24 11 n.a. 244

Quang Ngai 206 18 6 n.a. 182

Binh Dinh 182 17 5 1 159

Phu yen 126 13 7 1 105

Khanh hoa 169 13 14 1 140

Ninh Thuan 81 7 7 1 65

Binh Thuan 150 13 10 n.a. 127

Central Highlands

836 71 50 3 708

Kon Tum 122 10 13 1 97

Gia Lai 242 19 14 1 208

Dak Lak 206 20 1 n.a. 184

NUMBer OF HeALTH eSTABLISHMeNTS UNDer PrOvINCIAL DePArTMeNT OF HeALTH IN 2012 BY PrOvINCe (UNIT) (CONT’D)




SANATORIUM AND


MEDICAL SERVICE

UNIT

Dak Nong 79 8 n.a. n.a. 71

Lam Dong 187 14 22 1 148

South East 1,022 108 35 3 872

Binh Phuoc 128 12 4 n.a. 111

Tay Ninh 110 12 2 1 95

Binh Duong 112 8 11 1 91

Dong Nai 197 16 9 n.a. 171

Ba Ria -Vung Tau

98 10 6 n.a. 82

TP.ho Chi Minh

377 50 3 1 322

MekongRiver Delta

1,837 157 102 3 1,573

Long An 211 16 5 n.a. 190

Tien Giang 193 11 13 n.a. 169

Ben Tre 185 12 9 n.a. 164

Tra Vinh 119 11 15 n.a. 93

Vinh Long 117 9 6 n.a. 102

Dong Thap 169 16 8 1 144

An Giang 182 15 11 n.a. 156

Kien Giang 158 13 16 n.a. 129

Can Tho 102 16 n.a. n.a. 85

hau Giang 92 9 8 1 74

Soc Trang 122 11 2 n.a. 109

Bac Lieu 73 6 2 n.a. 64

Ca Mau 114 12 7 1 94


NUMBer OF HeALTH eSTABLISHMeNTS UNDer PrOvINCIAL DePArTMeNT OF HeALTH IN 2012 BY PrOvINCe (UNIT) (CONT’D)


NUMBer OF PATIeNT BeDS (THOUSAND BeDS)

REGION/PROVINCE 2008 2009 2010 2011 2012

Tổng số – TOTAL 219.8 232.9 246.3 266.7 275.1

hospital 151.8 163.9 176.6 195.5 203.4



4.3 4.9 5.0 6.3 7.7


48.7 49.4 50.3 50.6 50.7


5.0 5.0 5.0 5.0 3.4

Others 2.0 1.6 1.7 1.6 2.1

Bed per 10000 inhabitant (bed)

19.6 20.8 22.0 24.0 24.9


Tổng số – TOTAL 104.3 106.0 105.8 108.3 103.2

hospital 101.9 102.9 102.8 101.0 99.0



78.4 107.5 102.3 134.1 105.1


100.6 100.6 100.4 100.2 97.4


100.0 100.0 100.0 100.0 100.7

Others 92.7 89.5 97.1 90.9 113.3

Bed per 10000 inhabitant



NUMBer OF HeALTH STAFF (THOUSAND PerSONS)

REGION/PROVINCE 2008 2009 2010 2011 2012

Medical staff

Doctors 57.3 60.8 61.4 62.8 73.7

Assistant physicians 49.8 51.8 52.2 54.2 58.7

Nurses 65.1 71.5 82.3 88.1 100.3

Midwives 23.0 25.0 26.8 27.9 30.1

Doctors per 10000 inhabitants (Persons)

6.7 7.1 7.1 7.1 8.3

Pharmaceutical staff

Pharmacists ofhigh degree

5.8 5.7 5.6 5.8 10.3

Pharmacists ofmiddle degree

13.9 15.9 17.9 20.5 30.3

Assistant Pharmacists 8.6 8.1 7.2 6.6 7.5


Medical staff

Doctors 104.6 106.1 101.0 102.3 117.4

Assistant physicians 102.0 104.1 100.8 103.8 108.3

Nurses 107.9 109.9 115.1 107.0 113.8

Midwives 110.5 109.0 107.2 104.1 107.9

"Doctors per 10000 103.1 106.0 100.0 100.0 116.9

Pharmaceutical staff

Pharmacists ofhigh degree

102.1 98.1 98.2 103.6 177.6

Pharmacists ofmiddle degree

112.2 113.9 112.6 114.5 147.8

Assistant Pharmacists 100.6 94.3 88.9 91.7 113.6



MONTHLY AverAGe INCOMe Per CAPITA AT CUrreNT PrICeS BY reSIDeNCe AND BY reGION (THOUSAND vND)

2004 2006 2008 2010 2012

WhOLE COUNTRy 636 995 1,387 2,000 10,757

By Residence

Urban 815 1,058 1,605 2,130 3,071

Rural 378 506 762 1,070 1,541

By Region

Red River Delta 498 666 1,065 1,580 2,304

Northern midlandsand mountain areas

327 442 657 905 1,285

North Central areaand Central coastal area

361 476 728 1,018 1,469

Central highlands 390 522 795 1,088 1,631

South East 893 1,146 1,773 2,304 3,241

Mekong River Delta 471 628 940 1,247 1,785

Source: Statistical Yearbook 2012


MONTHLY AverAGe CONSUMPTION eXPeNDITUre Per CAPITA AT CUrreNT PrICeS BY reSIDeNCe AND BY reGION (THOUSAND vND)

2004 2006 2008 2010 2012

WhOLE COUNTRy 360.0 460.0 705.0 1,139.0 1,608.0

By Residence

Urban 595.0 738.0 1,115.0 1,726.0 2,304.0

Rural 284.0 359.0 548.0 891.0 1,316.0

By Region

Red River Delta 378.0 479.0 725.0 1,343.3 1,898.0


265.0 336.0 500.0 814.6 1,196.0


288.0 362.0 559.0 957.5 1,406.0

Central highlands 295.0 391.0 606.0 915.1 1,535.0

South East 611.0 785.0 1,240.0 1,639.9 2,145.0

Mekong River Delta 335.0 435.0 624.0 987.6 1,373.0



GeNerAL POverTY rATe AND FOOD POverTY rATe BY reGION (PerCeNTAGe)

2006 2008 2010 2011 PREL. 2012

WhOLE COUNTRy 15.5 13.4 14.2 12.6 11.1

By Residence

Urban 7.7 6.7 6.9 5.1 3.9

Rural 18.0 16.1 17.4 15.9 14.4

By Region

Red River Delta 10.0 8.6 8.3 7.1 6.1


27.5 25.1 29.4 26.7 24.2


22.2 19.2 20.4 18.5 16.7

Central highlands 24.0 21.0 22.2 20.3 18.6

South East 3.1 2.5 2.3 1.7 1.4

Mekong River Delta 13.0 11.4 12.6 11.6 10.6



MONTHLY AverAGe INCOMe Per eMPLOYee IN STATe SeCTOr AT CUrreNT PrICeS BY KIND OF eCONOMIC ACTIvITY (THOUSAND vND)

2005 2009 2010 2011 PREL.2012

WhOLE COUNTRy 1,639.5 3,027.2 3,259.5 3,775.2 4,465.6

Agriculture, forestry and fishing 1,130.4 2,688.3 3,125.2 4,165.7 5,199.0

Mining and quarrying 3,504.0 6,439.9 4,453.2 4,852.8 5,532.9

Manufacturing 1,777.4 2,742.2 3,280.0 3,955.6 4,472.3

Electricity, gas, steam andair conditioning supply

2,620.3 4,343.2 5,551.4 5,934.5 5,575.3

Water supply, sewerage, waste management and remediation activities

1,475.0 2,939.2 3,794.4 4,095.2 3,957.1

Construction 1,566.9 2,746.2 3,122.5 3,669.0 4,624.1

Wholesale and retail trade; repair of motor vehicles and motorcycles

1,836.0 3,042.7 3,357.0 4,397.7 5,043.9

Transportation and storage 2,973.8 4,261.1 4,296.4 5,036.2 5,693.3

Accommodation andfood service activities

1,853.0 3,325.0 3,387.0 3,847.3 5,205.5

Information and communication 3,688.7 4,973.7 5,104.5 5,342.2 5,644.3

Financial, banking andinsurance activities

3,353.0 6,811.0 6,380.6 6,573.2 6,853.7

Real estate activities 2,280.2 3,967.4 4,365.8 4,601.3 6,761.9

Professional, scientific andtechnical activities

2,582.0 3,206.2 3,542.7 4,333.3 5,521.3

Administrative and supportservice activities

2,170.5 2,875.7 3,344.6 3,583.7 4,321.4

Activities of Communist Party, socio-political organizations; public administration and defence; compulsory security

1,019.5 2,315.5 2,536.1 2,963.0 3,880.3

Education and training 1,337.0 2,754.2 2,980.0 3,426.4 4,263.0

human health and social work activities 1,322.1 2,840.5 3,104.6 3,628.4 4,490.6

Arts, entertainment and recreation 1,254.7 2,765.6 2,946.5 3,444.4 4,343.8

Other service activities 1,287.4 2,563.2 2,524.4 2,507.5 3,090.8



GDP (eXPeNDITUre) reAL GrOWTH rATe (PerCeNTAGe)

2010 2011 2012 2013 2014

Japan 4.7 -0.6 1.9 1.4 1.5

China 10.3 9.2 7.8 7.7 7.5

hong Kong 6.8 4.9 1.5 2.4 3.2

Taiwan 10.8 4.2 1.5 2.0 3.0

South Korea 6.3 3.7 2.0 2.5 3.3

Indonesia 6.2 6.5 6.2 6.0 6.4

Malaysia 7.4 5.1 5.6 4.8 5.2

Philippines 7.6 3.6 6.8 6.5 6.6

Singapore 14.8 5.2 1.3 3.5 4.5

Thailand 7.8 0.1 6.5 2.5 4.8

Vietnam 6.4 6.2 5.2 5.2 5.8

India (Cy) 11.2 7.7 3.8 3.5 5.6

Australia 2.3 2.6 3.6 2.5 3.0

New Zealand 0.9 1.3 3.2 2.6 3.8

Source: IMA Asia report 2012


INFLATION rATe, CPI YeAr AverAGe (PerCeNTAGe)

2010 2011 2012 2013 2014

Japan -0.7 -0.3 0.0 0.2 2.4

China 3.3 5.4 2.7 2.7 3.4

hong Kong (composite CPI) 2.3 5.3 4.1 4.3 3.1

Taiwan 1.0 1.4 1.9 0.8 1.3

South Korea 2.9 4.0 2.2 1.2 2.0

Indonesia 5.1 5.4 4.3 7.0 7.1

Malaysia 1.7 3.2 1.6 2.1 3.5

Philippines 3.8 4.7 3.2 2.9 3.9

Singapore 2.8 5.2 4.6 2.4 2.8

Thailand 3.3 3.8 3.0 2.2 2.8

Vietnam 9.2 18.7 9.1 6.6 6.0

India(Cy CPI urban non-manual workers)

12.0 8.9 9.8 10.1 7.2

Australia 2.9 3.3 1.8 2.3 2.7

New Zealand 2.3 4.0 1.1 1.2 2.9



eXCHANGe rATe TO US$1, YeAr AverAGe

2010 2011 2012 2013 2014

Japan 88.00 80.00 80.00 97.00 106.00

China 6.77 6.46 6.31 6.19 6.08

hong Kong 7.77 7.78 7.76 7.76 7.76

Taiwan 31.60 29.50 29.60 29.70 29.40

South Korea 1159.00 1108.00 1125.00 1096.00 1058.00

Indonesia 9086.00 8776.00 9384.00 10538.00 12125.00

Malaysia 3.22 3.06 3.09 3.15 3.23

Philippines 45.10 43.30 42.20 42.50 42.80

Singapore 1.36 1.26 1.25 1.25 1.22

Thailand 31.70 30.50 31.10 30.80 32.60

Vietnam 19151.00 20681.00 20847.00 21019.00 21300.00

India (Fy) 45.80 46.60 53.40 58.50 66.00

Australia 1.09 0.96 0.96 1.04 1.15

New Zealand 1.39 1.26 1.23 1.22 1.18


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2013 YEAR IN REVIEW 09

CONSUMERIZATIONNielsen provides extensive segmentation analysis across industries to help clients understand their consumer. Our measurement enables clients to create products and experiences to effectively reach those unique customer segments.

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