Effective taxonomies after migrations and redesigns

Effective Taxonomies after migrations & redesigns

#TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com

FROM → TO

2


FROM → TO

3

You need all three:

1. You have to deal with what you already have.

2. You need to know where you are going. 3. You have to figure out how to move from the

current to desired state.

1 23


FROM → TO

4

The actual planning process is more of a dance.


FROM → TO

5

• Inventories (including coverage)• Metrics and various evaluations• Re-evaluating goals and successes• Current process reviews

1

#TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com 6



FROM → TO

8

• Context that taxonomy is presented within• Desired taxonomy itself• Content strategy, including how well the

taxonomy can be covered over time

2

#TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com 9http://hobbs.link/meta-sweet

#TaxoBC · @jdavidhobbs · https://davidhobbsconsulting.com 10http://hobbs.link/topic-context


FROM → TO

11

• Mappings• Content creation plan (for coverage)• Process for transformation

You can’t fully plan how to get from the source to the target unless both are defined!

3


0100200300400500600700800900

1000

#oftopics

BeforeRedesign

AfterRedesign


• Taxonomy itself• How taxonomy applied• Context• Functionality

13

Components of successful taxonomy on a website, intranet,

or extranet


Each of these should be considered in planning the three main components of a migration

FROM → TO

Taxonomy itself

Application of taxonomy

Context

Functionality

14


Will now look at thesein more detail

15

Mappings &Metrics to define taxonomy


Mappings

16


from to


from to→


from to→


You can’t rely on this mapping for automated migration


TheDIRECTIONofthemappingmatters

21



Metrics to refine taxonomy and engage with stakeholders

23


Assess Gather metrics

Agree on cull Retag Relaunch

http://bit.ly/exploding-topics


Metrics

• Supply (6 metrics) – does this topic page have the right content?

• Demand (4 metrics) – does the outside world care about this topic?

• Core three metrics: • Last research published within last six

months• Greater than 10 content items• More than 10 pageviews in last six months

25


The Ten Metrics

26


Data from multiple sources

27http://bit.ly/source-inv


Rules to define disposition

28


Recommendations based on metrics

29


Topic health reports

30


Action-oriented dashboard

31



Thanks!

http://migrationhandbook.com · https://davidhobbsconsulting.com

Internet

Effective taxonomies after migrations and redesigns