14
Getting More Facebook Likes on Posts

Facebook likes

Embed Size (px)

Citation preview

Page 1: Facebook likes

Getting More Facebook Likes on Posts

Page 2: Facebook likes

Post valuable content

The best way to increase your following on Facebook is by treating your fans like people -- and that means consistently delivering content that is valuable to them. Delivering value really comes into play with the content you create and share with your fans, and how you interact with them.

It's all about building long-term relationships with your Facebook fans. They might not remember one individual post to Facebook, but if they notice you consistently publish high quality, helpful, and relevant posts to Facebook, they'll think of you as a valuable resource.

* Photos * Videos* Infographics

Page 3: Facebook likes

Less is MoreKISSmetrics found that posting 1-2 times per day gets 40% more engagement over posting 3 or more times per day.

And posting 1-4 times per week gets 71% more engagement than posting 5 or more times per week.

* Based from a website (I forgot the resource) the author said, I can't imagine an engaged business page only posting 1-4 times per week. Seems to me that would cause the business to drop off the radar and not be top of mind.

Page 4: Facebook likes

When to PostTuesdays and Wednesdays from 9pm-10pm EThttp://www.addthis.com/academy/get-likes-facebook/

- Peak activity on Facebook is 3pm - Wednesday is the most active dayhttp://fbadvance.com

3pmKissMetrics

Page 5: Facebook likes

Liking (& Commenting) vs. Sharing On FacebookPrior to the introduction of the Like button in April 2010, visitors to a site could post both a link to a comment to their Facebook profile wall by using the Facebook share button (introduced in October 2010).Some users have continued to employ both the share and Like buttons, both because of the commenting functionality of the share button, and the greater visibility granted to shared items on Facebook.However, as a result of a February 2011 update to the Like button, liked items now receive the same visibility on Facebook as shared items, and users are given the option to add a comment to a link once the Like button has been pressed.For these reasons, and the fact that Facebook is no longer developing the share button, there is no reason to carry both buttons.From a conversion perspective, the presence of two Facebook buttons with different labels that accomplish basically the same thing is not helpful; if you’re carrying the share button, consider retiring it and using the Like button exclusively.

http://searchengineland.com/how-to-convert-website-visitors-to-facebook-likes-70545

Page 6: Facebook likes

Post job openings on your FB page

If you have any positions opening up in your company or business, think about posting that information on your Facebook page, along with a short job description and details on how to apply. This will encourage people to share the post with other job seekers and keep them coming back to your page for more updates.

Page 7: Facebook likes

Poach fans from related pages

Say that you notice the page of a big brand or business is constantly getting comments from their fans asking for help or advice about their products, but no one ever responds to these queries. If you run a similar type of business, you can swoop in and answer any questions and then post a link to your own page, encouraging their fans to come to you instead. You can also offer a better discount on one of your products if they join your page.

This step is a little sneaky when focusing on competitors, but in the cut-throat world of business promotion, is completely fair game.

Page 8: Facebook likes

Run a "fans only" Contest / PrizesThis is a contest that only people who like your page can enter. The prize can be anything from an in-depth feature to one of your products.

They might also be inclined to share the contest with friends, encouraging even more people to like your page. You can make the contest interactive by using fun and interesting ways for people to submit their entries. Examples:- Upload pictures of themselves with one of your products- Post their stories on your Facebook page, where the best story wins- Fan of the month

Page 9: Facebook likes

Participate in Trending TopicsTrending topics are a powerful way to get into a stream of tweets that as many as thousands of people are tweeting about at once, and this can help a clever tweet go viral fast.

By tweeting about a trending topic you give your tweet greater exposure than it would normally will receive.

Some people use this tactic on a regular basis and those who do so with success are often retweeted hundreds or thousands of times and can pick up several thousands of followers in the process.

Page 10: Facebook likes

Like, and interact with, other companiesThis is a great way to build awareness among like-minded companies and their followers. -> “Edit Page” in your Admin Panel -> select “Use Facebook as YourPage.”

Finding companies to like and interact with is easy. Use Graph search and search for e.g. companies, pages, places that is of interests for your company.

After you have liked some Pages, you can view your company’s Newsfeed and engage with the pages you like. Not only is the company likely to follow you back, but their engagement with your page will help you increase Facebook likes amongst their followers as well.

Page 11: Facebook likes

Find out what interests your community

With Facebook’s new Graph Search it’s really easy to find out what interests your target community, and post relevant content to increase Facebook likes.

Page 12: Facebook likes
Page 13: Facebook likes
Page 14: Facebook likes

Referenceshttp://www.postplanner.com/how-to-get-more-likes-on-facebook-posts/https://www.meltwater.com/uk/blog/10-easy-ways-to-get-more-facebook-likes-for-your-business-page/http://www.wikihow.com/Get-More-Facebook-Likeshttp://fbadvance.com/get-more-facebook-fan-page-likes/