Falcon social: Building a growth hacking team.

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    29-Nov-2014

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Ronja Gustavsson from Falcon Social talks at Nordic Growth Hackers about building a growth hacker team at Falcon Social Read more at http:www.nordicgrowthhackers.com Watch Ronja Gustavsson's presentation at youtube.com: http://youtu.be/Icf-RzzCX_k

Transcript

  • 1. 6 STUFF TO THINK ABOUT. When creating a growth hacking team.
  • 2. !! ITS A CALCULATED PROCESS THAT CAN BE REPEATED AND MEASURED
  • 3. SOCIAL MEDIA MANAGEMENT FAcon FOR ENTERPRISE.
  • 4. 640% increased MRR - first year of sales
  • 5. WE ARE ALREADY AHEAD OF OUR GOAL OF TRIPLING OUR MRR THIS YEAR.
  • 6. 9 !! 25% of total revenue (new MRR) every quarter is contributed by marketing.
  • 7. 6 STUFF TO THINK ABOUT.
  • 8. 1 CONTEXT.
  • 9. BIG. our goals are absurd
  • 10. HAIRY. this shits complicated
  • 11. AUDACIOUS. into the future
  • 12. 2 GOALS.
  • 13. MQL Qualified leads to sales funnel
  • 14. 3 DATA.
  • 15. RIGHT DATA. and make it simple to consume.
  • 16. 4 PEOPLE.
  • 17. 4 LISTEN.
  • 18. 6 PROCESS.
  • 19. REPEAT. and adjust. Kill it if it does not work anymore.
  • 20. HERES A RECAP. TO BUILD A GROWTH TEAM: ! set a context that will lead your focus set clear on big goals take decisions fast, and based on data Make processes that are repeatable Hire the right people, with the right mindset
  • 21. THANKS. ronja@falconsocial.com @ronnja

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